Impact of social media technologies on consumers' online buying tendencies with moderating role of gender

2021 ◽  
Vol 14 (6) ◽  
pp. 731
Author(s):  
N.A. Mehnaz ◽  
Jiahua Jin ◽  
Abhinay Bhasin
Keyword(s):  
Social Media ◽  
Media Technologies ◽  
Online Buying ◽  
Moderating Role

scholarly journals Effects of information quality on information adoption on social media review platforms: Moderating role of perceived risk

2021 ◽  
Vol 1 (1) ◽  
pp. 13-22
Author(s):  
Guoyin Jiang ◽  
Fen Liu ◽  
Wenping Liu ◽  
Shan Liu ◽  
Yufeng Chen ◽  
...  
Keyword(s):  
Social Media ◽  
Perceived Risk ◽  
Information Quality ◽  
Moderating Role ◽  
Media Review ◽  
Information Adoption

Amplifying retailers' sales with a hub's owned and earned social media: The moderating role of marketplace organic search

2022 ◽  
Vol 101 ◽  
pp. 165-175
Author(s):  
Valter Afonso Vieira ◽  
Marcos Inácio Severo de Almeida ◽  
Thomas Frank Schreiner
Keyword(s):  
Social Media ◽  
Moderating Role

How to build employees' relationship capital through different enterprise social media platform use: the moderating role of innovation culture

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Liang Ma ◽  
Xin Zhang ◽  
Gaoshan Wang ◽  
Ge Zhang
Keyword(s):  
Social Media ◽  
Information Exchange ◽  
Content Type ◽  
Enterprise Social Media ◽  
Work Related ◽  
Innovation Culture ◽  
Social Media Platforms ◽  
Relationship Capital ◽  
Moderating Role

PurposeThe purpose of the present study is to build a research model to study how the use of different enterprise social media platforms affects employees' relationship capital, and the moderating role of innovation culture is also examined.Design/methodology/approachStructural equation modeling was performed to test the research model and hypotheses. Surveys were conducted in an electronic commerce company in China that uses different social media platforms, generating 301 valid responses for analysis.FindingsFirst, private social media used for work-related purposes can contribute to employees' relationship capital, and public social media QQ used for work-related purposes can contribute to employees' communication quality. WeChat used for social-related purposes has a positive effect on employees' information exchange. Second, innovation culture acts as a positive moderator between work-related media use and employees' information exchange, while innovation culture acts as a negative moderator between social-related WeChat use and employees' information exchange. Third, innovation culture acts as a positive moderator between work-related QQ use and employees' trust, while innovation culture acts as a negative moderator between social-related QQ use and employees' trust.Originality/valueFirst, this paper contributes to the information system (IS) social media literature by studying the effect of the use of different enterprise social media platforms used for different purposes on employees' relationship capital. Second, the authors contribute to relationship capital theory by clarifying that use of public and private social media platforms for social- and work-related purposes is an important driver of the formation of employees' relational capital. Third, the present study also contributes to enterprise social media literature by confirming that innovation culture acts as a different moderator between use of different enterprise social media platforms and employees' relationship capital.

scholarly journals RE-examining the Effect of Online Social Support on Subjective Well-Being: The Moderating Role of Experience

2020 ◽  
Vol 12 (5) ◽  
pp. 88
Author(s):  
Meng-Hsiang Hsu ◽  
Chun-Ming Chang ◽  
Shing-Ling Wu
Keyword(s):  
Social Support ◽  
Social Capital ◽  
Social Media ◽  
Well Being ◽  
Equation Modeling ◽  
Online Support ◽  
Subjective Well Being ◽  
Levels Of Use ◽  
Moderating Role

Building upon the perspectives of social capital theory, social support, and experience, this study developed a theoretical model to investigate the determinants of subjective well-being on social media. This study also examined the moderating role of experience on the relationship between subjective well-being and social support. Data collected from 267 social media users in Taiwan were used to test the proposed model. Structural equation modeling analysis was used to test the measurement model and the structural model. The findings reveal that receiving online support and providing online support are the key predictors of subjective well-being. Furthermore, social capital positively influences the reception and provision of online support. Finally, providing online support has a significant effect on the subjective well-being of users with low levels of use experience, while receiving online support exerts a stronger influence on the subjective well-being of users with high levels of use experience.

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