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Discrete emotions effects on electronic word-of-mouth helpfulness: The moderating role of reviewer gender and contextual emotional tone
Decision Support Systems
◽
10.1016/j.dss.2019.113226
◽
2020
◽
Vol 130
◽
pp. 113226
◽
Cited By ~ 4
Author(s):
Georgiana Craciun
◽
Wenqi Zhou
◽
Zhe Shan
Keyword(s):
Word Of Mouth
◽
Electronic Word Of Mouth
◽
Discrete Emotions
◽
Emotional Tone
◽
Moderating Role
Download Full-text
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References
The Effects of Consumer-Generated Advertising on eWOM(electronic word-of-mouth) : The Moderating Role of Personality Traits
The Korean Journal of Advertising
◽
10.14377/kja.2015.2.28.115
◽
2015
◽
Vol 26
(2)
◽
pp. 115-138
Author(s):
Jin Kyun Lee
◽
Keyword(s):
Personality Traits
◽
Word Of Mouth
◽
Electronic Word Of Mouth
◽
Moderating Role
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The Effects of SNS Information Characteristics on Electronic Word-of-Mouth Activities: Focusing on the Moderating Role of Consumer Acceptance
Journal of Product Research
◽
10.36345/kacst.2012.30.4.012
◽
2012
◽
Vol 30
(4)
◽
pp. 123-130
Author(s):
Hobae Lee
Keyword(s):
Word Of Mouth
◽
Consumer Acceptance
◽
Electronic Word Of Mouth
◽
Information Characteristics
◽
Moderating Role
Download Full-text
The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence
Asia Marketing Journal
◽
10.53728/2765-6500.1332
◽
2019
◽
Vol 21
(2)
◽
Author(s):
Jihye Park
◽
Youjae Yi
◽
Dawon Kang
Keyword(s):
Word Of Mouth
◽
Electronic Word Of Mouth
◽
Moderating Role
Download Full-text
The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence
ASIA MARKETING JOURNAL
◽
10.15830/amj.2019.21.2.1
◽
2019
◽
Vol 21
(2)
◽
pp. 1-19
Author(s):
Jihye Park
◽
Youjae Yi
◽
Dawon Kang
Keyword(s):
Word Of Mouth
◽
Electronic Word Of Mouth
◽
Moderating Role
Download Full-text
The Effects of Types of Ads and the Intensity of Use on Electronic Word-of-Mouth in Facebook : The Moderating Role of Independent Self-Construal
The Korean Journal of Advertising
◽
10.14377/kja.2015.11.30.7
◽
2015
◽
Vol 26
(8)
◽
pp. 7-33
Author(s):
Gui Hong Min
◽
◽
Heun Seon Park
◽
Mi Jeong Song
◽
Jin Kyun Lee
Keyword(s):
Word Of Mouth
◽
Electronic Word Of Mouth
◽
Self Construal
◽
Moderating Role
Download Full-text
Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens
Journal of Retailing and Consumer Services
◽
10.1016/j.jretconser.2018.03.010
◽
2018
◽
Vol 43
◽
pp. 149-156
◽
Cited By ~ 13
Author(s):
Anup Krishnamurthy
◽
S. Ramesh Kumar
Keyword(s):
Word Of Mouth
◽
Brand Image
◽
Electronic Word Of Mouth
◽
Consumer Expectations
◽
Moderating Role
Download Full-text
The Impact of Electronic Word-of-Mouth on Online Impulse Buying Behavior: The Moderating role of Big 5 Personality Traits
Journal of Accounting & Marketing
◽
10.4172/2168-9601.1000190
◽
2016
◽
Vol 05
(04)
◽
Cited By ~ 4
Author(s):
Mudassir Husnain
◽
Imran Qureshi
◽
Tasneem Fatima
◽
Waheed Akhtar
Keyword(s):
Personality Traits
◽
Word Of Mouth
◽
Impulse Buying
◽
Electronic Word Of Mouth
◽
Buying Behavior
◽
Big 5
◽
The Impact
◽
Big 5 Personality
◽
Moderating Role
Download Full-text
The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions: The Moderating Role of Consumer Expertise and Consumer Involvement
2012 45th Hawaii International Conference on System Sciences
◽
10.1109/hicss.2012.570
◽
2012
◽
Cited By ~ 15
Author(s):
Christy M.K. Cheung
◽
Bo Xiao
◽
Ivy L.B. Liu
Keyword(s):
Observational Learning
◽
Word Of Mouth
◽
Consumer Involvement
◽
Purchase Decisions
◽
Electronic Word Of Mouth
◽
Consumer Expertise
◽
The Impact
◽
Moderating Role
Download Full-text
The Effects of Electronic Word of Mouth on Product Judgment and Choice: The Moderating Role of the Sense of Virtual Community1
Journal of Applied Social Psychology
◽
10.1111/j.1559-1816.2012.00943.x
◽
2012
◽
Vol 42
(9)
◽
pp. 2326-2347
◽
Cited By ~ 25
Author(s):
JEN-HUNG HUANG
◽
TENG-TAI HSIAO
◽
YI-FEN CHEN
Keyword(s):
Word Of Mouth
◽
Electronic Word Of Mouth
◽
Product Judgment
◽
Moderating Role
Download Full-text
The effect of perceived value by the tourists toward electronic word of mouth activity: the moderating role of conspicuous tendency
Jurnal Siasat Bisnis
◽
10.20885/jsb.vol24.iss1.art1
◽
2020
◽
Vol 24
(1)
◽
pp. 1-17
Author(s):
Sukaris Sukaris
◽
Sri Hartini
◽
Dien Mardhiyah
Keyword(s):
Word Of Mouth
◽
Perceived Value
◽
Electronic Word Of Mouth
◽
Moderating Role
Download Full-text
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