The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence

ASIA MARKETING JOURNAL ◽

10.15830/amj.2019.21.2.1 ◽

2019 ◽

Vol 21 (2) ◽

pp. 1-19

Author(s):

Jihye Park ◽

Youjae Yi ◽

Dawon Kang

Keyword(s):

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Moderating Role

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The Effects of Consumer-Generated Advertising on eWOM(electronic word-of-mouth) : The Moderating Role of Personality Traits

The Korean Journal of Advertising ◽

10.14377/kja.2015.2.28.115 ◽

2015 ◽

Vol 26 (2) ◽

pp. 115-138

Author(s):

Jin Kyun Lee ◽

Keyword(s):

Personality Traits ◽

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Moderating Role

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The Effects of SNS Information Characteristics on Electronic Word-of-Mouth Activities: Focusing on the Moderating Role of Consumer Acceptance

Journal of Product Research ◽

10.36345/kacst.2012.30.4.012 ◽

2012 ◽

Vol 30 (4) ◽

pp. 123-130

Author(s):

Hobae Lee

Keyword(s):

Word Of Mouth ◽

Consumer Acceptance ◽

Electronic Word Of Mouth ◽

Information Characteristics ◽

Moderating Role

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The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence

Asia Marketing Journal ◽

10.53728/2765-6500.1332 ◽

2019 ◽

Vol 21 (2) ◽

Author(s):

Jihye Park ◽

Youjae Yi ◽

Dawon Kang

Keyword(s):

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Moderating Role

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The Effects of Types of Ads and the Intensity of Use on Electronic Word-of-Mouth in Facebook : The Moderating Role of Independent Self-Construal

The Korean Journal of Advertising ◽

10.14377/kja.2015.11.30.7 ◽

2015 ◽

Vol 26 (8) ◽

pp. 7-33

Author(s):

Gui Hong Min ◽

◽

Heun Seon Park ◽

Mi Jeong Song ◽

Jin Kyun Lee

Keyword(s):

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Self Construal ◽

Moderating Role

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Discrete emotions effects on electronic word-of-mouth helpfulness: The moderating role of reviewer gender and contextual emotional tone

Decision Support Systems ◽

10.1016/j.dss.2019.113226 ◽

2020 ◽

Vol 130 ◽

pp. 113226 ◽

Author(s):

Georgiana Craciun ◽

Wenqi Zhou ◽

Zhe Shan

Keyword(s):

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Discrete Emotions ◽

Emotional Tone ◽

Moderating Role

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Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens

Journal of Retailing and Consumer Services ◽

10.1016/j.jretconser.2018.03.010 ◽

2018 ◽

Vol 43 ◽

pp. 149-156 ◽

Author(s):

Anup Krishnamurthy ◽

S. Ramesh Kumar

Keyword(s):

Word Of Mouth ◽

Brand Image ◽

Electronic Word Of Mouth ◽

Consumer Expectations ◽

Moderating Role

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The Impact of Electronic Word-of-Mouth on Online Impulse Buying Behavior: The Moderating role of Big 5 Personality Traits

Journal of Accounting & Marketing ◽

10.4172/2168-9601.1000190 ◽

2016 ◽

Vol 05 (04) ◽

Author(s):

Mudassir Husnain ◽

Imran Qureshi ◽

Tasneem Fatima ◽

Waheed Akhtar

Keyword(s):

Personality Traits ◽

Word Of Mouth ◽

Impulse Buying ◽

Electronic Word Of Mouth ◽

Buying Behavior ◽

Big 5 ◽

Big 5 Personality ◽

Moderating Role

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The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions: The Moderating Role of Consumer Expertise and Consumer Involvement

2012 45th Hawaii International Conference on System Sciences ◽

10.1109/hicss.2012.570 ◽

2012 ◽

Author(s):

Christy M.K. Cheung ◽

Bo Xiao ◽

Ivy L.B. Liu

Keyword(s):

Observational Learning ◽

Word Of Mouth ◽

Consumer Involvement ◽

Purchase Decisions ◽

Electronic Word Of Mouth ◽

Consumer Expertise ◽

Moderating Role

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The Effects of Electronic Word of Mouth on Product Judgment and Choice: The Moderating Role of the Sense of Virtual Community1

Journal of Applied Social Psychology ◽

10.1111/j.1559-1816.2012.00943.x ◽

2012 ◽

Vol 42 (9) ◽

pp. 2326-2347 ◽

Author(s):

JEN-HUNG HUANG ◽

TENG-TAI HSIAO ◽

YI-FEN CHEN

Keyword(s):

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Product Judgment ◽

Moderating Role

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The effect of perceived value by the tourists toward electronic word of mouth activity: the moderating role of conspicuous tendency

Jurnal Siasat Bisnis ◽

10.20885/jsb.vol24.iss1.art1 ◽

2020 ◽

Vol 24 (1) ◽

pp. 1-17

Author(s):

Sukaris Sukaris ◽

Sri Hartini ◽

Dien Mardhiyah

Keyword(s):

Word Of Mouth ◽

Perceived Value ◽

Electronic Word Of Mouth ◽

Moderating Role

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