The Korean Journal of Advertising
Latest Publications

TOTAL DOCUMENTS

512

(FIVE YEARS 83)

H-INDEX

(FIVE YEARS 1)

Published By Korea Advertising Society

1225-0554

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

A Study on the CSR Research Trends in the Academic Field of Advertising and Public Relations Using Semantic Network and Topic Modeling (2003-2020)

The Korean Journal of Advertising ◽

10.14377/kja.2021.11.30.7 ◽

2021 ◽

Vol 32 (8) ◽

pp. 7-40

Author(s):

Yoon Ji Kang ◽

◽

Jaeyoung Kim ◽

Jihun Kang ◽

Sanghoon Kim

Keyword(s):

Public Relations ◽

Topic Modeling ◽

Semantic Network ◽

Research Trends ◽

Academic Field

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An Exploratory Study about Specialness as a City Image Factor Combining Public Art and Analogue Outdoor Advertisements: Focusing on Chicago's Millenium Park and Seoul's Daelim-Dong

The Korean Journal of Advertising ◽

10.14377/kja.2021.11.30.41 ◽

2021 ◽

Vol 32 (8) ◽

pp. 41-87

Author(s):

Yunsu Moon ◽

Keyword(s):

Public Art ◽

Exploratory Study ◽

City Image

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The Persuasive Effect of a Storytelling for Charity Fundraising : Focusing on the Beneficiary’s Name and the Narrator's Point of View

The Korean Journal of Advertising ◽

10.14377/kja.2021.10.15.39 ◽

2021 ◽

Vol 32 (7) ◽

pp. 39-62

Author(s):

Yoon Y. Cho ◽

Keyword(s):

Point Of View ◽

Charity Fundraising ◽

Persuasive Effect

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The Effect of Perceived CSV Activities on Corporate Reputation and Organizational Loyalty from the Perspective of Internal Members of the Organization

The Korean Journal of Advertising ◽

10.14377/kja.2021.10.15.7 ◽

2021 ◽

Vol 32 (7) ◽

pp. 7-37

Author(s):

Yoon Ji Kang ◽

◽

Sanghoon Kim

Keyword(s):

Corporate Reputation ◽

Organizational Loyalty

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A Study on the Effect of Advertising Messages according to Price Discount Rate and Scarcity Message : Focusing on Anxiety and Situational Involvement in COVID-19 Era

The Korean Journal of Advertising ◽

10.14377/kja.2021.10.15.63 ◽

2021 ◽

Vol 32 (7) ◽

pp. 63-93

Author(s):

Xinyang Liu ◽

◽

Hyogyoo Kim

Keyword(s):

Discount Rate ◽

Price Discount ◽

Situational Involvement

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The Effects of Social Exclusion on the Preference of Hand-written Typeface Products : Focused on the Mediating Role of Emotional Attachment

The Korean Journal of Advertising ◽

10.14377/kja.2021.10.15.95 ◽

2021 ◽

Vol 32 (7) ◽

pp. 95-121

Author(s):

Hye Bin Rim ◽

◽

Hwan-Ho Noh ◽

Byung-Kwan Lee

Keyword(s):

Social Exclusion ◽

Emotional Attachment ◽

Mediating Role

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Development and Validation of the Scale for Measuring the Consumer Value of Online Video Brand Content

The Korean Journal of Advertising ◽

10.14377/kja.2021.8.30.37 ◽

2021 ◽

Vol 32 (6) ◽

pp. 37-71

Author(s):

Ji-Eun Lim ◽

◽

Jang-Sun Hwang

Keyword(s):

Online Video ◽

Consumer Value ◽

Development And Validation

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Effects of Mukbang Influencer Content’s Sponsorship Notification on Expectation Disconfirmation : Focusing on the Moderating Effect of Influencer‘s Reputation

The Korean Journal of Advertising ◽

10.14377/kja.2021.8.30.119 ◽

2021 ◽

Vol 32 (6) ◽

pp. 119-147

Author(s):

QIAO LU ◽

◽

Eun Ah Ryu

Keyword(s):

Moderating Effect ◽

Expectation Disconfirmation

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자기노출 성향이 UGC 마케팅 커뮤니케 이션에 미치는 영향

The Korean Journal of Advertising ◽

10.14377/kja.2021.8.30.97 ◽

2021 ◽

Vol 32 (6) ◽

pp. 97-118

Author(s):

Yeon Jae Choi ◽

◽

Sanghak Lee

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Professor-Student Public Relationships and the Likelihood of the Students Leaving University

The Korean Journal of Advertising ◽

10.14377/kja.2021.8.30.73 ◽

2021 ◽

Vol 32 (6) ◽

pp. 73-95

Author(s):

JiYeon Jeong ◽

◽

Nohil Park

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The Korean Journal of AdvertisingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Korea Advertising Society

A Study on the CSR Research Trends in the Academic Field of Advertising and Public Relations Using Semantic Network and Topic Modeling (2003-2020)

An Exploratory Study about Specialness as a City Image Factor Combining Public Art and Analogue Outdoor Advertisements: Focusing on Chicago's Millenium Park and Seoul's Daelim-Dong

The Persuasive Effect of a Storytelling for Charity Fundraising : Focusing on the Beneficiary’s Name and the Narrator's Point of View

The Effect of Perceived CSV Activities on Corporate Reputation and Organizational Loyalty from the Perspective of Internal Members of the Organization

A Study on the Effect of Advertising Messages according to Price Discount Rate and Scarcity Message : Focusing on Anxiety and Situational Involvement in COVID-19 Era

The Effects of Social Exclusion on the Preference of Hand-written Typeface Products : Focused on the Mediating Role of Emotional Attachment

Development and Validation of the Scale for Measuring the Consumer Value of Online Video Brand Content

Effects of Mukbang Influencer Content’s Sponsorship Notification on Expectation Disconfirmation : Focusing on the Moderating Effect of Influencer‘s Reputation

자기노출 성향이 UGC 마케팅 커뮤니케 이션에 미치는 영향

Professor-Student Public Relationships and the Likelihood of the Students Leaving University

The Korean Journal of Advertising
Latest Publications