The Korean Journal of Advertising
Latest Publications

TOTAL DOCUMENTS

512

(FIVE YEARS 132)

H-INDEX

3

(FIVE YEARS 1)

Published By Korea Advertising Society

1225-0554

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

A Study on the CSR Research Trends in the Academic Field of Advertising and Public Relations Using Semantic Network and Topic Modeling (2003-2020)

The Korean Journal of Advertising ◽

10.14377/kja.2021.11.30.7 ◽

2021 ◽

Vol 32 (8) ◽

pp. 7-40

Author(s):

Yoon Ji Kang ◽

◽

Jaeyoung Kim ◽

Jihun Kang ◽

Sanghoon Kim

Keyword(s):

Public Relations ◽

Topic Modeling ◽

Semantic Network ◽

Research Trends ◽

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An Exploratory Study about Specialness as a City Image Factor Combining Public Art and Analogue Outdoor Advertisements: Focusing on Chicago's Millenium Park and Seoul's Daelim-Dong

The Korean Journal of Advertising ◽

10.14377/kja.2021.11.30.41 ◽

2021 ◽

Vol 32 (8) ◽

pp. 41-87

Author(s):

Yunsu Moon ◽

Keyword(s):

Exploratory Study ◽

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The Persuasive Effect of a Storytelling for Charity Fundraising : Focusing on the Beneficiary’s Name and the Narrator's Point of View

The Korean Journal of Advertising ◽

10.14377/kja.2021.10.15.39 ◽

2021 ◽

Vol 32 (7) ◽

pp. 39-62

Author(s):

Yoon Y. Cho ◽

Keyword(s):

Point Of View ◽

Charity Fundraising ◽

Persuasive Effect

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The Effect of Perceived CSV Activities on Corporate Reputation and Organizational Loyalty from the Perspective of Internal Members of the Organization

The Korean Journal of Advertising ◽

10.14377/kja.2021.10.15.7 ◽

2021 ◽

Vol 32 (7) ◽

pp. 7-37

Author(s):

Yoon Ji Kang ◽

◽

Sanghoon Kim

Keyword(s):

Corporate Reputation ◽

Organizational Loyalty

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A Study on the Effect of Advertising Messages according to Price Discount Rate and Scarcity Message : Focusing on Anxiety and Situational Involvement in COVID-19 Era

The Korean Journal of Advertising ◽

10.14377/kja.2021.10.15.63 ◽

2021 ◽

Vol 32 (7) ◽

pp. 63-93

Author(s):

Xinyang Liu ◽

◽

Hyogyoo Kim

Keyword(s):

Discount Rate ◽

Price Discount ◽

Situational Involvement

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The Effects of Social Exclusion on the Preference of Hand-written Typeface Products : Focused on the Mediating Role of Emotional Attachment

The Korean Journal of Advertising ◽

10.14377/kja.2021.10.15.95 ◽

2021 ◽

Vol 32 (7) ◽

pp. 95-121

Author(s):

Hye Bin Rim ◽

◽

Hwan-Ho Noh ◽

Byung-Kwan Lee

Keyword(s):

Social Exclusion ◽

Emotional Attachment ◽

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Development and Validation of the Scale for Measuring the Consumer Value of Online Video Brand Content

The Korean Journal of Advertising ◽

10.14377/kja.2021.8.30.37 ◽

2021 ◽

Vol 32 (6) ◽

pp. 37-71

Author(s):

Ji-Eun Lim ◽

◽

Jang-Sun Hwang

Keyword(s):

Online Video ◽

Consumer Value ◽

Development And Validation

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Effects of Mukbang Influencer Content’s Sponsorship Notification on Expectation Disconfirmation : Focusing on the Moderating Effect of Influencer‘s Reputation

The Korean Journal of Advertising ◽

10.14377/kja.2021.8.30.119 ◽

2021 ◽

Vol 32 (6) ◽

pp. 119-147

Author(s):

QIAO LU ◽

◽

Eun Ah Ryu

Keyword(s):

Moderating Effect ◽

Expectation Disconfirmation

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자기노출 성향이 UGC 마케팅 커뮤니케 이션에 미치는 영향

The Korean Journal of Advertising ◽

10.14377/kja.2021.8.30.97 ◽

2021 ◽

Vol 32 (6) ◽

pp. 97-118

Author(s):

Yeon Jae Choi ◽

◽

Sanghak Lee

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Professor-Student Public Relationships and the Likelihood of the Students Leaving University

The Korean Journal of Advertising ◽

10.14377/kja.2021.8.30.73 ◽

2021 ◽

Vol 32 (6) ◽

pp. 73-95

Author(s):

JiYeon Jeong ◽

◽

Nohil Park

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