The Korean Journal of Advertising
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(FIVE YEARS 37)

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Published By Korea Advertising Society

1225-0554
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

A Study on the CSR Research Trends in the Academic Field of Advertising and Public Relations Using Semantic Network and Topic Modeling (2003-2020)

2021 ◽  
Vol 32 (8) ◽  
pp. 7-40
Author(s):  
Yoon Ji Kang ◽  
◽  
Jaeyoung Kim ◽  
Jihun Kang ◽  
Sanghoon Kim
Keyword(s):  
Public Relations ◽  
Topic Modeling ◽  
Semantic Network ◽  
Research Trends ◽  
Academic Field

The Effects of Social Exclusion on the Preference of Hand-written Typeface Products : Focused on the Mediating Role of Emotional Attachment

2021 ◽  
Vol 32 (7) ◽  
pp. 95-121
Author(s):  
Hye Bin Rim ◽  
◽  
Hwan-Ho Noh ◽  
Byung-Kwan Lee
Keyword(s):  
Social Exclusion ◽  
Emotional Attachment ◽  
Mediating Role

Development and Validation of the Scale for Measuring the Consumer Value of Online Video Brand Content

2021 ◽  
Vol 32 (6) ◽  
pp. 37-71
Author(s):  
Ji-Eun Lim ◽  
◽  
Jang-Sun Hwang
Keyword(s):  
Online Video ◽  
Consumer Value ◽  
Development And Validation

자기노출 성향이 UGC 마케팅 커뮤니케 이션에 미치는 영향

2021 ◽  
Vol 32 (6) ◽  
pp. 97-118
Author(s):  
Yeon Jae Choi ◽  
◽  
Sanghak Lee

Professor-Student Public Relationships and the Likelihood of the Students Leaving University

2021 ◽  
Vol 32 (6) ◽  
pp. 73-95
Author(s):  
JiYeon Jeong ◽  
◽  
Nohil Park
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