Quantitative models for direct marketing: A review from systems perspective

2009 ◽  
Vol 195 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Indranil Bose ◽  
Xi Chen
1997 ◽  
Vol 15 (4) ◽  
pp. 529-545
Author(s):  
David Burrows

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