Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach
2020 ◽
Vol 280
(2)
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pp. 764-777
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2020 ◽
Vol 24
(5)
◽
pp. 4088-4096
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1990 ◽
Vol 27
(3)
◽
pp. 322-349
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2015 ◽
Vol 71
(6)
◽
pp. II_441-II_449
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