Capacitated strategic assortment planning under explicit demand substitution

Author(s):  
Nagihan Çömez-Dolgan ◽  
Nilgun Fescioglu-Unver ◽  
Ecem Cephe ◽  
Alper Şen
2017 ◽  
Vol 45 (7/8) ◽  
pp. 808-825 ◽  
Author(s):  
Alexander Hübner

Purpose Because increasing product variety in retail conflicts with limited shelf space, managing assortment and shelf quantities is a core decision in this sector. A retailer needs to define the assortment size and then assign shelf space to meet consumer demand. However, the current literature lacks not only information on the comprehensive structure of the decision problem, but also a decision support system that can be directly applied to practice in a straightforward manner. The paper aims to discuss these issues. Design/methodology/approach The findings were developed and evaluated by means of explorative interviews with grocery retail experts. An optimization model is proposed to solve the problem of assortment planning with limited shelf space for data sets of a size relevant in real retail practice. Findings The author identifies the underlying planning problems based on a qualitative survey of retailers and relates the problems to each other. This paper develops a pragmatic approach to the capacitated assortment problem with stochastic demand and substitution effects. The numerical examples reveal that substitution demand has a significant impact on total profit and solution structure. Practical implications The author shows that the model and solution approach are scalable to problem sizes relevant in practice. Furthermore, the planning architecture structures the related planning questions and forms a foundation for further research on decision support systems. Originality/value The planning framework structures the associated decision problems in assortment planning. An efficient solution approach for assortment planning is proposed.


Author(s):  
Xi Chen ◽  
Yining Wang ◽  
Yuan Zhou

We study the dynamic assortment planning problem, where for each arriving customer, the seller offers an assortment of substitutable products and the customer makes the purchase among offered products according to an uncapacitated multinomial logit (MNL) model. Because all the utility parameters of the MNL model are unknown, the seller needs to simultaneously learn customers’ choice behavior and make dynamic decisions on assortments based on the current knowledge. The goal of the seller is to maximize the expected revenue, or, equivalently, to minimize the expected regret. Although dynamic assortment planning problem has received an increasing attention in revenue management, most existing policies require the estimation of mean utility for each product and the final regret usually involves the number of products [Formula: see text]. The optimal regret of the dynamic assortment planning problem under the most basic and popular choice model—the MNL model—is still open. By carefully analyzing a revenue potential function, we develop a trisection-based policy combined with adaptive confidence bound construction, which achieves an item-independent regret bound of [Formula: see text], where [Formula: see text] is the length of selling horizon. We further establish the matching lower bound result to show the optimality of our policy. There are two major advantages of the proposed policy. First, the regret of all our policies has no dependence on [Formula: see text]. Second, our policies are almost assumption-free: there is no assumption on mean utility nor any “separability” condition on the expected revenues for different assortments. We also extend our trisection search algorithm to capacitated MNL models and obtain the optimal regret [Formula: see text] (up to logrithmic factors) without any assumption on the mean utility parameters of items.


2021 ◽  
Author(s):  
Victor Martínez-de-Albéniz ◽  
Sumit Kunnumkal

Integrating inventory and assortment planning decisions is a challenging task that requires comparing the value of demand expansion through broader choice for consumers with the value of higher in-stock availability. We develop a stockout-based substitution model for trading off these values in a setting with inventory replenishment, a feature missing in the literature. Using the closed form solution for the single-product case, we develop an accurate approximation for the multiproduct case. This approximated formulation allows us to optimize inventory decisions by solving a fractional integer program with a fixed point equation constraint. When products have equal margins, we solve the integer program exactly by bisection over a one-dimensional parameter. In contrast, when products have different margins, we propose a fractional relaxation that we can also solve by bisection and that results in near-optimal solutions. Overall, our approach provides solutions within 0.1% of the optimal policy and finds the optimal solution in 80% of the random instances we generate. This paper was accepted by David Simchi-Levi, optimization.


2020 ◽  
Vol 7 (3) ◽  
pp. 443-457
Author(s):  
Praveen Ranjan Srivastava ◽  
Satyendra Sharma ◽  
Simran Kaur

2019 ◽  
Vol 47 (11) ◽  
pp. 1163-1180
Author(s):  
Surabhi Koul ◽  
Sahil Singh Jasrotia

Purpose Owning to the influence small retailers have on the customer’s final choice, the purpose of this paper is to investigate the factors that dominate small retailer’s assortment planning decisions. Drivers of product adoption by small retailers are the focus of study. Earlier research works have primarily focused on the profit oriented factors of retailing. It is a multidimensional approach of understanding the decision making of small retailers. Design/methodology/approach The study is an exploratory in nature, using a mixed method approach that involves both qualitative and quantitative methodology. In the first stage of the study, grounded theory has been adopted that helps in building a conceptual model, which is further validated using SEM. Rural areas of Jammu and Punjab have been targeted to collect data. Findings The study provides a conceptual model of product assortment planning for small retailers. The results indicate retail margin, which is the most important criterion toward product selection. Small retailers understand the customer profile and their catchment before selecting a product for their store. Store design is an important variable which impacts the number of categories kept in the store as the shelf space is limited. While determining the assortment planning for the store the retailers need to think in advance about buyer, supplier, environmental and the surplus oriented factors while determining the assortment planning for the store. Research limitations/implications In developing economies like India, major population (customers) lie in the rural areas of the country and prefer small retailers to shop their daily necessities. The study proposed that the manufacturers need to maintain good and healthy relationship with the associates of the channel and the retailers that are in connected with the end consumer. Marketing managers of firms with target audience as small retailers can draw many inferences from the present study. They may devise rural strategies keeping attributes like localization of supplier, doorstep delivery, supply frequency, etc., on the basis of product demand and attribute. Originality/value This paper fulfills an identified need to explore the assortment planning criteria of BOP retailers in India. Also the mixed methodology is attractive and new in the retail domain.


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