Heritage’s: MOOving Forward

The first Heritage’s Dairy Store opened in Westville New Jersey on October 10, 1957. The chain of convenient stores is known for their quality lunchmeats, fresh coffee, and their own brand of milk and ice cream. The company wholesales candy, tobacco, and groceries from its Heritage’s Wholesale Company, which supplies more than 75% of products sold in its 33+ locations. Additionally, Heritage’s now offers customizable food options throughout the day. As the business transitions to the next generation, the leadership has noticed changes within their markets, new trends within the industry, and several marketing related challenges. Following marketing research, Heritage’s found the majority of their consumers were over the age of 50. Research also showed many respondents under 25 were unaware of the company. Additionally, many within the 20–39 age bracket who had heard of the company still did not have a clear understanding of the product offerings or overall brand. Heritage’s is faced with maintaining their current consumer base while simultaneously attracting the younger demographic. Additionally, major changes in technology, store design, marketing, and branding would come at a significant cost. Lastly, the management of Heritage’s seeks to honor their company history while looking toward the future.

Impact of Artificial Intelligence on Customer Loyalty in the Indian Retail Industry

Artificial intelligence has led to the automation of traditional manufacturing and industrial processes and practices. The use of artificial intelligence improves customer experience and it's a proven fact that consumers who enjoy their shopping experience end up making more purchases. Retailing is one of the sectors that has seen drastic changes after the inception of artificial intelligence. This transformation can be seen in the supermarkets like Amazon Go store, Alibaba Hema store, IKEA, and many others. The objective of this chapter is to study the impact of artificial intelligence on Indian retail customers. Primary survey was conducted for the study and it was found that retail organizations emphasizing store design/layout and adoption of technological innovation to ease the consumer buying process were more successful in creating loyal customers for their stores. It can be concluded that India is still lacking in the adoption of IT systems in the retail sector and serious efforts are required in this direction.

Pengaruh Bauran Ritel Terhadap Keputusan Belanja Ulang Di Niagara Swalayan Bukittinggi

The purpose of this research is to analyze the effect of retail mix on the repeat purchase decision in Niagara Supermarkets Bukittinggi. The population in this research are all consumers who shopped in Niagara Supermarkets and domiciled in Bukittinggi city and its surroundings. To determine the size of the sample by using Cochran formula. The number of samples in the research are 127 peoples. The sampling technique use purposive sampling technique. The analytical tool use the path analysis trimming model. Retail Mix simultaneously influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Customer service influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Store design and display does not influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Communications mix influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. The location does not influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Merchandise assortment does not influence repeat purchase decisions in Niagara Supermarkets Bukittinggi. Pricing influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi.

STRATEGI RETAIL MIX DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN BERBELANJA PADA PASAR MODEREN DI KOTA PAYAKUMBUH

Perkembangan pasar moderen di Kota Payakumbuh tidak terlepas dari respon konsumen yang tinggi, walaupun demikian peran strategi retail mix yang di laksanakan oleh manajemen masing-masing pasar moderen dapat menentukan keberlangsungan usaha tersebut, maka penelitian ini akan menganalisis faktor-faktor yang mempengaruhi konsumen untuk berbelanja di pasar moderen dengan variabel bebas yaitu: location (X1), marcandise assortments (X2), pricing (X3), costomer service (X4), store design and display (X5), dan communication mix (X6). Uji instrumen penelitian menggunakan 30 responden, dari uji Validitas didapatkan 1 item tidak valid (LKS-2 pada variabel X1) maka dikeluarkan dan uji realibilitas didapatkan nilai cronbach's alpha sebesar 0,953, maka instrumen penelitian dianggap realib karena nilainya lebih besar dari 0,60. dari hasil uji instrumen ini maka penelitian ini dapat menggunakan instrumen ini pada kondisi yang sebenarnya sesuai dengan tujuan penelitian. Hasil analisis dari 118 responden didapatkan bahwa koefisien determinasi sebesar 51,4%, sedangkan uji hipotesis didapatkan 4 variabel tidak signifikasn yaitu location (X1), marcandise assortments (X2), pricing (X3), costomer service (X4). kemudian dua variabel signifikan yaitu store design and display (X5), dan communication mix (X6). signifikan. Rekomendasi responden untuk memilih minimarket juga terpengaruhi oleh bentuk dan layout minimatket yang memberikan kenyamanan dan tampilan beserta promisi yang dilakukan oleh minimarket berupa plang merek dan iklan-iklan yang dibuat minimarket.

The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence

Opinion leaders and eWOM are becoming two of the most effective ways to launch a brand on social media by creating viral marketing. However, how much influence does an opinion leader’s eWOM (OL eWOM) have on consumer purchasing decisions? This research looks at the role of OL eWOM as well as the effect of its valence and product type on the decision to buy or not buy from a realistic experimental online store design. In total, 300 undergraduate students were randomly assigned to one of five scenarios in a 22 experimental arrangement. Results show that OL eWOM influences consumer online decisions when purchasing experience-type goods and the valence of eWOM is positive. However, if we compare the OL eWOM with a control group, then OL eWOM does not have a significant influence. This research provides novel empirical evidence for the limited influence of OL in modeling shopping behaviors in e-commerce contexts.

Web-store image dimensions and online retail customer loyalty: investigating mediators and moderators

PurposeIn an era of burgeoning activity in online retail in India, the role of web-store design is paramount. Web-store design elements such as website functionality, brand assortment and product quality are expected to generate customer loyalty.Design/methodology/approachUsing data collected from 553 students from two universities in north India, the present study investigates the indirect effect of web-store dimensions (through website functionality, brand assortment and product quality) on online store loyalty via an enjoyment state (flow) and customer satisfaction. Serial mediation has been analysed through PROCESS macro developed by Hayes version 3.0. In addition to this, the moderating role of gender and purchase frequency has also been investigated.FindingsThe present study renders support to serial mediation between website functionality, flow, customer satisfaction and loyalty. However, the path between brand assortment and loyalty is more strongly mediated by customer satisfaction only. Males experience less flow as compared to females while handling brand assortment on websites. The three-way interaction between brand assortment, gender and purchase frequency is also statistically significant.Originality/valueThe study examines the manner in which online retailers can choose to build customer loyalty when they try to build retail image using web store functionality and /or product/brand assortments. The study offers insights to retailers about how and when to focus on hedonism versus customer satisfaction or both of them in conjunction to enhance customer loyalty. This study is important as it investigates the relationships in Indian scenario witnessing a high rate of growth in online retail which can tremendously affect these relationships.

Geschäftsraumgestaltung

Store design is becoming increasingly important: Long before Apple Store and Co. original store designs have captivated us. In an increasingly competitive market, store design entails considerable material and non-material value. However, protection against counterfeit store design so far has been discussed in science only rarely. This book closes the gap by analysing the relevant categories of German intellectual property protection (trade-mark, design, copyright and competition law). It not only provides an overview of the essential legal issues, but also gives concrete tips for protectable design. The book is thus aimed at practitioners in law firms and companies alike.

PENGARUH STORE ATMOSPHERE DAN STORE ENVIRONMENT TERHADAP IMPULSE BUYING PADA DEPOT DAPUR M’RIAH SIDOARJO

Dilakukannya penelitian ini bertujuan untuk mengetahui efek/pengaruh Store Atmospher dan Store Enviroment memiIiki pengeruh secara simuItan terhadap lmpuIse buying. Depot Dapur M’riah Cemengkalang Krian Sidoarjo peneIitian ini mempergunakan pendekatan kuantitatf. Disimpulkan bahwa X1 dan X2 memiIikipengaruh secara signifkan dan menunjukan hasiI positf terhadap ImpuIse Buying. Sebaiknya pihak manajemen Depot Dapur M’riah Cemengkalang Krian Sidoarjo terus meningkatkan Store Atmosphere dan Store Environment seperti pencahayaan, interior, dan store design yang dapat meningkatkan kenyamanan pelanggan agar bisa meningkatkan lmpuIse Buying.