Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience
2021 ◽
Vol 27
(3)
◽
pp. 100153
2016 ◽
Vol 30
(1)
◽
pp. 185
Keyword(s):
Keyword(s):
2017 ◽
Vol 31
(1)
◽
pp. 42-55
◽
Keyword(s):
2011 ◽
Vol 25
(7)
◽
pp. 509-516
◽
2011 ◽
Vol 64
(9)
◽
pp. 973-978
◽
2014 ◽
Vol 10
(3)
◽
pp. 1953-1960
Keyword(s):
Keyword(s):
2020 ◽
Vol 21
(2)
◽
pp. 217