Analysing the intention to purchase on hotel websites: a study of travellers to Hong Kong

2005 ◽  
Vol 24 (3) ◽  
pp. 311-329 ◽  
Author(s):  
James Wong ◽  
Rob Law
Keyword(s):  
Hong Kong ◽  
Intention To Purchase ◽  
Hotel Websites

Predicting Browsers and Purchasers of Hotel Websites

2012 ◽  
Vol 54 (1) ◽  
pp. 38-48 ◽  
Author(s):  
Edmond H. C. Wu ◽  
Rob Law ◽  
Brianda Jiang
Keyword(s):  
Data Mining ◽  
Hong Kong ◽  
Predictive Power ◽  
Decision Rules ◽  
Customer Segmentation ◽  
Marketing Strategies ◽  
Weight Of Evidence ◽  
Marketing Resources ◽  
Hotel Websites ◽  
Analytical Power

A study of the online browsing and purchasing habits of some 1,400 outbound travelers in Hong Kong demonstrates the analytical power of weight-of-evidence (WOE) data mining. The WOE approach allows analysts to identify and transform the variables with the most predictive power regarding the likelihood of tourists’ online preferences and decisions. The study found that just over one-third of the respondents browsed hotel-related websites, and about half of those browsers had booked a room on those sites. Browsers in Hong Kong tended to be young, well educated, and well traveled. Those who used the hotel websites for purchases were, of course, part of the browser group, and were likewise relatively well educated. However, one unexpected variable set off those who used the websites for a hotel purchase, the length of their most recent trip. One possible reason is that long-haul tourists want to be sure of their accommodations, or this may reflect hotels’ free-night offers. The convenient use of model-based customer segmentation and decision rules would help hospitality practitioners effectively manage their marketing resources and activities, and enhance information-based marketing strategies to attract target customers.

scholarly journals A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wen-Yung Tseng ◽  
Weisheng Chiu ◽  
Ho Keat Leng
Keyword(s):  
Hong Kong ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Group Analysis ◽  
Negative Influence ◽  
Study Data ◽  
Content Type ◽  
Intention To Purchase ◽  
Modelling Techniques

PurposeThis study aims to compare the purchase intention of counterfeit outdoor products between Taiwan and Hong Kong consumers.Design/methodology/approachA total of 584 respondents from Hong Kong (n = 247, 42%) and Taiwan (n = 337, 58%) were recruited for the study. Data analysis was performed by using structural equation modelling techniques.FindingsThe results showed that consumers' perceived risk had a negative influence on attitude and intention to purchase counterfeit outdoor products. Moreover, attitude towards buying counterfeit outdoor products, perceived behavioural control and subjective norm had positive impacts on purchase intention. Brand consciousness, however, had a negative influence on purchase intention. The multi-group analysis identified significant differences between Hong Kong and Taiwanese respondents.Originality/valueThis study provides a better understanding of how these factors affect purchase intention of counterfeit outdoor products across different cultures.

scholarly journals Celebrity Endorsement in Advertisement on Destination Choice Among Generation Y in Hong Kong

2018 ◽  
Vol 10 (2) ◽  
pp. 16 ◽  
Author(s):  
Grace Suk Ha Chan ◽  
Ada Lai Yung Lee ◽  
Connie Hiu Man Wong
Keyword(s):  
Hong Kong ◽  
Generation Y ◽  
Quantitative Approach ◽  
Destination Choice ◽  
Celebrity Endorsement ◽  
Travel Destination ◽  
Intention To Purchase

This study investigated celebrity endorsement for travel destination choice. The study also adopted Hong Kong’s Generation Y as an example and explored the affective image and visitation intention. By using quantitative approach, the study analyzed Hong Kong’s Generation Y that relates to celebrity endorsement for travel destination choice. The results affirm that the hypothesis was corroborated. Celebrity endorsement delivers favorable affective image towards Generation Y. In addition, the study confirms that favorable affective image positively affects the visit intention of Generation Y to travel destinations. However, marketers must understand how to make use of celebrity endorsement to influence Generation Y on their destination choice and finally turn their intention to purchase action.

Verocytotoxin-producing Escherichia coli infection: The Hong Kong experience

1998 ◽  
Vol 13 (11-s4) ◽  
pp. S289-S293 ◽  
Author(s):  
SSY WONG ◽  
WC YAM ◽  
PHM LEUNG ◽  
PCY WOO ◽  
KY YUEN
Keyword(s):  
Escherichia Coli ◽  
Hong Kong ◽  
Escherichia Coli Infection
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