Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation

Purpose This paper aims to study how corporate social responsibility (CSR) behaviors can lead to corporate membership on Fortune Magazine’s Most Admired Companies list. Design/methodology/approach Regression analysis using environmental, social and governance (ESG) statistics published by MSCI-KLD as independent variables to predict the behaviors that lead to most admired status. Findings Not surprisingly, corporate financial performance (CFP) is the largest contributor to membership on the list. However, after controlling for CFP, the analysis finds that specific social responsibility behaviors contribute to membership on the Fortune list. Practical implications This paper finds that CSR behaviors are important to a firm’s reputation as measured by Fortune’s Most Admired Companies list. Therefore, companies should continue with social responsibility activities to improve their reputation with investors. Originality/value Many articles test the effect of ESG on financial performance and the role of financial performance on stock price. This paper is unique in that it measures the impact of CSR on corporate reputation using an important financial market benchmark – the Fortune Most Admired Companies list.

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Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes

Quality & Quantity ◽

10.1007/s11135-014-0141-5 ◽

2014 ◽

Vol 50 (1) ◽

pp. 129-149 ◽

Cited By ~ 30

Author(s):

E. Arikan ◽

D. Kantur ◽

C. Maden ◽

E. E. Telci

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Reputation ◽

Mediating Role ◽

Multiple Stakeholder ◽

Corporate Social ◽

The Relationship

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The Effect of Corporate Social Responsibility on Brand Performance with the Mediating Role of Corporate Reputation, Resource Commitment and Green Creativity

Tehnički glasnik ◽

10.31803/tg-20200922163131 ◽

2021 ◽

Vol 15 (1) ◽

pp. 84-91

Author(s):

Ailar Ebrahimi Hesari ◽

Elmira Shadiardehaei ◽

Behzad Shahrabi

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Reputation ◽

Structural Equation ◽

Brand Performance ◽

Statistical Population ◽

Mediating Role ◽

Resource Commitment ◽

Corporate Social

Following the strategic decisions of business managers in the community, issues have been raised that lead to changes in the community. One of these issues, which is becoming increasingly important, is consideration of corporate social responsibility. Therefore, the focus of this study was the effect of corporate social responsibility on brand performance with the mediating role of corporate reputation, resource commitment and green creativity. The research method was survey. The statistical population was employees of private banks, 507 of whom participated in the study. Structural equation modelling with SMARTPLS software was used to analyse the data. The results showed the effect of corporate social responsibility is positive and significant on resource commitment, green creativity, corporate reputation and brand performance. The effect of resource commitment, green creativity and corporate reputation is positive and significant on brand performance. Brand performance will be improved if the company supports employee higher education, encourages employees to develop their skills and abilities, implements flexible policies to provide work-life balance for employees, prioritizes employee needs and demands, has plans to reduce the negative effects of the company on the environment, and participates in activities aimed at protecting and improving the quality of the environment.

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Employees’ Perception of CSR Affecting Employer Brand, Brand Image, and Corporate Reputation

SAGE Open ◽

10.1177/2158244020972372 ◽

2020 ◽

Vol 10 (4) ◽

pp. 215824402097237

Author(s):

Fatih Özcan ◽

Meral Elçi

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Least Squares ◽

Corporate Reputation ◽

Potential Role ◽

Brand Image ◽

Employer Brand ◽

Corporate Social ◽

Positive Effect

Employees are one of the most important factors in business. Therefore, enterprises should account for the expectations of employees, particularly their perception of the enterprise, and their behavior. This study investigates the importance of employees’ perceived corporate social responsibility (CSR) and also examines the potential role of predicting employer brand, brand image, and corporate reputation. The study’s participants comprise employees working in different departments of various corporations. A total of 559 surveys were collected from randomly sampled company employees working in small and medium-sized enterprises (SMEs) in Turkey, and the responses were analyzed using component-based least squares modeling. The model was analyzed and validated by Smart partial least squares software. Employee-oriented CSR activities have a positive effect on employer brand and brand image perceptions among employees in SMEs. Perceived corporate reputation mediates this relationship.

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