Firm performance and marketing analytics in the Chinese context: A contingency model
1995 ◽
Vol 21
(4)
◽
pp. 711-737
◽
1994 ◽
Vol 18
(2)
◽
pp. 31-45
◽
2006 ◽
Vol 17
(4)
◽
pp. 716-733
◽
1995 ◽
Vol 16
(4)
◽
pp. 301-312
◽
2019 ◽
Vol 104
(6)
◽
pp. 776-795
◽
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