Is the destination brand loyalty mechanism invariable? A comparative study from China

2021 ◽  
Vol 22 ◽  
pp. 100658
Author(s):  
Feng Xu ◽  
Cuijing Zhan ◽  
Lijun Lu ◽  
Juan Tan ◽  
Shuaishuai Li ◽  
...  
Keyword(s):  
Comparative Study ◽  
Brand Loyalty ◽  
Destination Brand

Attitudinal Destination Brand Loyalty Scale

2014 ◽  
Author(s):  
Constanza Bianchi ◽  
Steven Pike ◽  
Ian Lings
Keyword(s):  
Brand Loyalty ◽  
Destination Brand

Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Farzana Quoquab ◽  
Jihad Mohammad ◽  
Anis Makhillah Mohd Sobri
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Online Survey ◽  
Tourism Industry ◽  
Mediating Effect ◽  
Content Type ◽  
Brand Quality ◽  
Psychological Engagement ◽  
Destination Brand ◽  
Practical Implications

Purpose The present study attempts to shed some light on tourists’ destination brand loyalty (DBL) in the Malaysian ecotourism context. More specifically, this study aims to examine the relationships between electronic word of mouth (eWOM), destination brand quality (DBQ), destination brand image (DBI), psychological engagement (PE) and DBL. Design/methodology/approach Based on the Stimulus–Organism–Response theory and buyer black box model, this study developed a framework to address tourists’ loyalty towards ecotourism destinations. An online survey was carried out to collect data, which yielded 210 completed usable responses. Structural equation modelling – partial least squares was used to test the study hypotheses. Findings Findings from this study revealed that eWOM and destination product quality affect DBI. Moreover, data support the mediating effect of PE between DBI and DBL. Practical implications This study provides valuable insights for practitioners and policymakers of the tourism industry in creating a DBI, keeping tourists psychologically engaged and retaining their loyalty to the ecotourism destinations. Originality/value This study is amongst the first to examine the effect of eWOM and DBQ on DBI in the ecotourism context. It also examines PE in relation to the DBI, which is a comparatively new area in the literature.

scholarly journals Awareness Completes Brand Loyalty: Reality of Zimbabwe Tourism Destination

2015 ◽  
Vol 3 (2) ◽  
pp. 60 ◽  
Author(s):  
Farai Chigora ◽  
Promise Zvavahera
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Stakeholder Involvement ◽  
Tourism Industry ◽  
Brand Awareness ◽  
Tourism Destination ◽  
Senior Managers ◽  
Brand Quality ◽  
Quantitative And Qualitative Research ◽  
Destination Brand

The study investigated the supremacy of raising tourism destination awareness in improving brand loyalty. This was based on the fact that Zimbabwe as a tourism destination has received global awareness through various campaigns but still failing to improve its tourism destination brand loyalty. Therefore the study applied both a positivists and interpretivist’s paradigm using quantitative and qualitative research designs respectively. Sequentially the research design started with a qualitative approach whereby senior managers in the tourism industry were interviewed and agreed that the most common sources of brand loyalty are brand awareness, brand image and perceived brand quality. These variables were then investigated on their relationship to brand loyalty using survey questionnaires that were distributed to the three main sectors of the tourism industry namely accommodation, travel and resorts. The results of the study showed that brand image is the most dominant variable which needs to be uplifted in order to improve Zimbabwe tourism destination’s brand loyalty. This is then followed by brand awareness and perceived brand quality. It is when there is an acceptable image of the Zimbabwe’s tourism brand that positive brand awareness will be created and perceived quality will be enhanced in moment of truth experiences. The study recommended an intensive media campaign to change the current negative perception on Zimbabwe as a tourism destination and sponsored familarisation tours. Also the study recommended an effective evaluation of the tourism products and services in order to see if they are of required quality and an intensive stakeholder involvement in brand formulation.

Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam

2019 ◽  
Vol 74 (3) ◽  
pp. 704-720 ◽  
Author(s):  
Vinh Trung Tran ◽  
Nguyen Phuc Nguyen ◽  
Phuong Thi Kim Tran ◽  
Tuan Nien Tran ◽  
Thuan Thi Phuong Huynh
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Perceived Quality ◽  
Tourism Industry ◽  
Tourism Destination ◽  
Content Type ◽  
Positive Effects ◽  
Destination Brand

Purpose This paper aims to propose and investigate the relationships among the components of brand equity, and examining the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from the perspective of domestic tourists. Design/methodology/approach Questionnaire data were collected from 319 domestic tourists who have visited Hoi An city. The results of empirical tests using a structural equation model support the research hypotheses. Findings The results indicate that destination brand awareness has significant, positive effects on destination brand image and destination perceived quality; destination brand image has positive influences on destination perceived quality and destination brand loyalty; destination perceived quality has significant, positive impacts on destination brand loyalty; except for destination brand image, the remaining dimensions have positive and direct impacts on overall destination brand equity. Originality/value An integrated model of destination brand equity dimensions and overall destination brand equity was tested in a tourism city in the context of a developing economy. Moreover, relevant implications are provided for destination marketers as to how to improve destination brand equity in the tourism industry.

Is brand loyalty really present in the children's market? A comparative study from Indonesia, Portugal, and Brazil

2016 ◽  
Vol 69 (10) ◽  
pp. 4020-4032 ◽  
Author(s):  
Jony Oktavian Haryanto ◽  
Luiz Moutinho ◽  
Arnaldo Coelho
Keyword(s):  
Comparative Study ◽  
Brand Loyalty

scholarly journals BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND

2015 ◽  
Vol 55 (4) ◽  
pp. 432-443 ◽  
Author(s):  
MUHAMMAD KASHIF ◽  
SITI ZAKIAH MELATU SAMSI ◽  
SYAMSULANG SARIFUDDIN
Keyword(s):  
Developing Country ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Image ◽  
Brand Performance ◽  
Policy Makers ◽  
Brand Association ◽  
Confirmatory Factor ◽  
Destination Brand ◽  
Relationship Of

ABSTRACTStudies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data from 237 tourists visiting the Lahore Fort. Data were collected through a questionnaire developed to explain the relationship of brand awareness, brand image, brand association, and brand loyalty with Lahore Fort’s overall brand equity. We used various robust statistical techniques such as correlation, regression and confirmatory factor analysis (using PLS method) to reach meaningful conclusions and found that brand image and brand associations positively contribute to brand loyalty. Furthermore, brand loyalty significantly contributes towards overall brand equity. Pragmatically, this study measures the customer based brand equity of the Lahore Fort, a destination brand. The results are useful as they suggest a few strategies that can help policy makers to enhance Lahore Fort’s brand performance.

A Comparative Study on Brand Loyalty in Global Softdrinks Markets: Case of Kenya and India Consumers

2012 ◽  
Vol 2 (2) ◽  
pp. 231-232
Author(s):  
J. K Mise J. K Mise ◽  
◽  
Prof. K.S. Chandrasekar Prof. K.S. Chandrasekar
Keyword(s):  
Comparative Study ◽  
Brand Loyalty
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