scholarly journals Analysis of sport sales courses in the sport management curriculum

Author(s):  
David Pierce
2020 ◽  
Vol 14 (1) ◽  
pp. 67-69
Author(s):  
Priscila Alfaro-Barrantes ◽  
Brittany L. Jacobs ◽  
Brian Wendry

This paper is an extension of a 2019 NASSM Teaching & Learning Fair presentation. It outlines two activities that have been integrated into the sport management curriculum at a small business college in New England.


2019 ◽  
Vol 13 (2) ◽  
pp. 105-116 ◽  
Author(s):  
Leeann M. Lower-Hoppe ◽  
Liz A. Wanless ◽  
Sarah M. Aldridge ◽  
Daniel W. Jones

Experiential learning is a critical component of sport management education and industry preparation; however, the inclusion of time-intensive experiential projects can displace content learning. Blended learning integrates face-to-face and online instruction to enable the space to maximize multiple learning types. This article proposes an innovative experiential project that integrates blended learning—implemented in a sport event management course—with reflection and scholarship supporting the pedagogical strategies. The article concludes with implications to optimize blended learning (e.g., multimedia, pedagogical workshops, course evaluation), enhance communication (e.g., office hours, discussion forum, orientation video), and expand student learning outcomes (e.g., reading outlines, video lectures, student assessment).


2010 ◽  
Vol 24 (1) ◽  
pp. 1-9 ◽  
Author(s):  
Mary A. Hums

Although the sport industry continues to evolve, one thing has not changed—the need for sport managers to be good citizens. What does it mean to be a good citizen and how does that relate to us as sport management educators and researchers? This lecture suggests what we as sport management educators can do to help our students become better citizens in this day and age. As new issues emerge, our graduates will be forced to make decisions which often place the Temple and the Agora—the spirit of sport and the business of sport, the conscience and commerce of sport management— in opposition to each other. These new issues encompass topics such as social entrepreneurship, technology, environmental respect, sport for development and peace, and sport and human rights, and need to be woven into the fabric of our sport management curriculum.


2021 ◽  
Vol 2 (1) ◽  
pp. 37-37
Author(s):  
Simon Pack

Recent literature refers to internships as one of the most impactful aspects of an academic degree program and a catalyst for developing necessary employability skills (Narayanan, Olk, & Fukami, 2010; Shoenfelt, Stone, & Kottke, 2013). The purpose of this study was to utilize internship site supervisor evaluations to assess interns’ skills, knowledge, and ability as a means of gaining a greater understanding of employability in the sport industry. A total of 420 usable, final supervisor evaluations were gathered from the academic years 2012-2013 through 2018-2019. Interns’ quality of work ( = .49, p < .001) was the most important predictor in explaining their performance as an intern, followed by their attitude ( = .20, p < .001), dependability ( = .12, p = .002), quality of oral communication ( = .10, p < .001) and maturity ( = .07, p = .015). Similarly, interns’ quality of work ( = .37, p < .001) was the most important predictor for their employability, followed by attitude ( = .24, p < .001), quality of oral communication ( = .15, p < .001) and quality of writing ( = .09, p = .020). Students, higher education institutions and industry practitioners are in a constant flux between what is offered within the sport management curriculum and what is required by the sport industry (Emery et al., 2012). Other scholars (e.g., de Schepper et al., 2020) also found this as a challenging balance between developing well-rounded graduates and providing appropriate sport management job opportunities.


CHOREGIA ◽  
2012 ◽  
Vol 8 (1) ◽  
pp. 101-118 ◽  
Author(s):  
Deborah R. Shapiro ◽  
Brenda G. Pitts ◽  
Mary A. Hums ◽  
Jimmy Calloway

1989 ◽  
Vol 3 (2) ◽  
pp. 158-164 ◽  
Author(s):  
P. Stanley Brassie

In 1987 the National Association for Sport and Physical Education (NASPE) appointed a task force to develop undergraduate and graduate curricular guidelines for institutions preparing sport management professionals. The undergraduate guidelines address the three components of a sport management curriculum: (a) the foundational areas of study comprising full courses in business management, marketing, economics, accounting, finance, and computer science; (b) the application areas of study composed of sport foundations (e.g., sport sociology, sport psychology, sport history /philosophy, women in sport), sport law, sport economics, sport marketing/promotion, and sport administration; and (c) the field experiences including practical and internships. The graduate guidelines build upon the undergraduate preparation and include (a) two required courses in research methods and a project or thesis; (b) advanced application electives in sport law, sport economics, sport marketing/promotion, sport administration, facility design, and event management; and (c) the field experiences of practical and internships.


2009 ◽  
Vol 3 (1) ◽  
pp. 110-124 ◽  
Author(s):  
Jeffrey Petersen ◽  
David Pierce

Undergraduate sport management curriculum continues to be debated amongst this discipline’s educators. Curricular content impacts professional sport organizations as program graduates become employees. This study gathered the input of human resource professionals from NFL, MLB, and NBA franchises regarding curricular topics via an existing, modified questionnaire. The questionnaire included a five-point scale assessment of 61 curricular topics. A 34.8% response rate was proportionally distributed between the leagues. An ANOVA of means for ten curricular areas revealed significant differences with the following rank order: Field Experience 4.38; Communication 4.23; Legal Aspects 4.02; Ethics 3.98; Management and Leadership 3.97; Marketing 3.96; Economics 3.68; Budget and Finance 3.59; Governance 3.25; and Socio-Cultural Aspects 3.25. An ANOVA of topics revealed seven significant between-league differences including: Sport Sociology, Ethics, Market Shares/Ratings, Business Writing, Labor Relations, Stadium/Arena Economics, and Risk Management/Liability. These results can inform the development or modification of curricula to better prepare students for professional sport needs.


2007 ◽  
Vol 10 (2) ◽  
pp. 177-189 ◽  
Author(s):  
Brad R. Humphreys ◽  
Joel Maxcy

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