Love spillover from a hotel sub-brand to its corporate brand: An associative network theory perspective

2020 ◽  
Vol 44 ◽  
pp. 263-271
Author(s):  
Yao-Chin Wang ◽  
Hailin Qu ◽  
Jing Yang
Keyword(s):  
Network Theory ◽  
Corporate Brand ◽  
Associative Network ◽  
Associative Network Theory

Green city branding: perceptions of multiple stakeholders

2019 ◽  
Vol 28 (3) ◽  
pp. 376-390 ◽  
Author(s):  
Hui-Ju Wang
Keyword(s):  
Network Theory ◽  
City Branding ◽  
Multiple Stakeholders ◽  
Content Type ◽  
City Brand ◽  
Associative Network ◽  
Local Residents ◽  
Associative Network Theory ◽  
Brand Concept Maps ◽  
Green City

Purpose With society’s growing environmental concern, developing a green brand identity provides cities with opportunities to enhance their competitiveness. Nevertheless, few studies have explored green city branding and specifically considered the diverse perceptions of multiple stakeholders. Accordingly, this study aims to explore green city branding from the perceptions of multiple stakeholders. Design/methodology/approach Based on associative network theory, the study uses brand concept maps and network analysis approaches to construct and analyze the content and structure of mental models among local residents and foreign tourists for a green city brand. This study further seeks empirical support for the findings via a survey, using the sample case of Yilan County in Taiwan. Findings The results of this study reveal that foreign tourists possess a more diverse and heterogeneous brand perception than local residents. Additionally, the study uncovers significant green city brand associations regarding their influences on the behavioral decisions of local residents and foreign tourists. Originality/value This research is the first attempt to advance the knowledge of green city branding by empirically exploring the green city brand perceptions of multiple stakeholders based on associative network theory. The results provide brand researchers with different analytical perspectives on the existing knowledge about city brand perceptions and offer strategic information for city managers.

Handling negative publicity

2017 ◽  
Vol 21 (3) ◽  
pp. 267-286 ◽  
Author(s):  
Angie Chung ◽  
Hua Jiang
Keyword(s):  
Network Theory ◽  
Design Methodology ◽  
Content Type ◽  
Csr Communication ◽  
Subject Design ◽  
Negative Publicity ◽  
Associative Network Theory ◽  
Corporate Social ◽  
The Impact

Purpose Based on the framing theory and the associative network theory, the purpose of this paper is to develop and test a model that examines the impact of employing corporate social responsibility (CSR) communication in apology statements after negative publicity. Specifically, this study examines the role of CSR fit and CSR history in reducing anger and negative word-of-mouth (NWOM). This study also examines whether perceived CSR motivation and skepticism toward the apology statement mediate the effect of CSR fit and CSR history on anger and NWOM. Design/methodology/approach This study was a 2×2 between-subject design manipulating CSR fit (high or low) and CSR history (long or short). Findings The findings of this study suggest that strategically employing CSR communication in an apology statement after negative publicity may reduce negative consumer reactions. Originality/value The effects of CSR history and CSR fit have been studied in different contexts, but the effects of mentioning the two components in terms of apology statements had been understudied. This paper fulfills an identified need to study how employing CSR communication in apology statements after negative publicity can mitigate negative audience reactions.

Individual differences in depression, induced mood, and perception of emotionally toned words

1992 ◽  
Vol 6 (3) ◽  
pp. 215-224 ◽  
Author(s):  
José Antonio Ruiz Caballero ◽  
José Bermúdez Moreno
Keyword(s):  
Lexical Decision ◽  
Lexical Decision Task ◽  
Perceptual Bias ◽  
Decision Task ◽  
Associative Network ◽  
Induced Mood ◽  
Emotion And Memory ◽  
Associative Network Theory ◽  
Positive Nature ◽  
Decision Times

The associative network theory of emotion and memory, outlined by Bower (1981), predicts that depressed mood leads to biases which favour the perception of mood‐congruent information. In this study, a lexical decision task was used to assess the effects of degree of depression and induced elation and depression on lexical decision times for positive and negative words. Subsequently, subjects were given a recall test for the words presented during the lexical decision task. The results partially offered support for perceptual bias. The data showed that in non‐depressed and elation‐induced subjects, decision times were differentially affected by hedonic tone. Words of positive nature were responded to significantly faster than were negative words. In mildly depressed and depression‐induced, decision times were similar for both types of words (positive and negative). These findings are discussed in relation to the associative network model and a growing amount of empirical research on human emotion and cognition.

Abstract Semantic Associative Network Training: A Replication and Update of an Abstract Word Retrieval Therapy Program

2020 ◽  
Vol 29 (3) ◽  
pp. 1574-1595
Author(s):  
Chaleece W. Sandberg ◽  
Teresa Gray
Keyword(s):  
Concrete Word ◽  
Abstract Word ◽  
Distinct Pattern ◽  
Word Retrieval ◽  
Effect Sizes ◽  
Associative Network ◽  
Direct Training ◽  
Network Training ◽  
Abstract Words ◽  
Concrete Words

Purpose We report on a study that replicates previous treatment studies using Abstract Semantic Associative Network Training (AbSANT), which was developed to help persons with aphasia improve their ability to retrieve abstract words, as well as thematically related concrete words. We hypothesized that previous results would be replicated; that is, when abstract words are trained using this protocol, improvement would be observed for both abstract and concrete words in the same context-category, but when concrete words are trained, no improvement for abstract words would be observed. We then frame the results of this study with the results of previous studies that used AbSANT to provide better evidence for the utility of this therapeutic technique. We also discuss proposed mechanisms of AbSANT. Method Four persons with aphasia completed one phase of concrete word training and one phase of abstract word training using the AbSANT protocol. Effect sizes were calculated for each word type for each phase. Effect sizes for this study are compared with the effect sizes from previous studies. Results As predicted, training abstract words resulted in both direct training and generalization effects, whereas training concrete words resulted in only direct training effects. The reported results are consistent across studies. Furthermore, when the data are compared across studies, there is a distinct pattern of the added benefit of training abstract words using AbSANT. Conclusion Treatment for word retrieval in aphasia is most often aimed at concrete words, despite the usefulness and pervasiveness of abstract words in everyday conversation. We show the utility of AbSANT as a means of improving not only abstract word retrieval but also concrete word retrieval and hope this evidence will help foster its application in clinical practice.

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