scholarly journals Exploring the resources associated with consumer vulnerability: Designing nuanced retail hardship programs

2020 ◽  
Vol 57 ◽  
pp. 102212 ◽  
Author(s):  
Charmaine Glavas ◽  
Kate Letheren ◽  
Rebekah Russell-Bennett ◽  
Ryan McAndrew ◽  
Rowan E. Bedggood
Keyword(s):  
Consumer Vulnerability

Consumer vulnerability

2018 ◽  
pp. 366-382
Author(s):  
Susan Dunnett ◽  
Kathy Hamilton ◽  
Maria Piacentini
Keyword(s):  
Consumer Vulnerability

Constrained purchase decision-making process at the base of the pyramid

2019 ◽  
Vol 36 (1) ◽  
pp. 178-188 ◽  
Author(s):  
Nanda Choudhury ◽  
Srabanti Mukherjee ◽  
Biplab Datta
Keyword(s):  
Decision Making ◽  
Transaction Cost ◽  
Primary Data ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Base Of The Pyramid ◽  
Structured Interviews ◽  
Consumer Decision ◽  
Content Type ◽  
Consumer Vulnerability

Purpose The purpose of this paper is to examine the factors affecting decision-making at the BoP and propose a framework of the consumer decision-making process at the base of the pyramid (BoP). Design/methodology/approach The qualitative research design was adopted to collect primary data. Data collected through the in-depth semi-structured interviews of the 48 BoP consumers in Kolkata and Kharagpur (India) were subjected to grounded theory analysis for theory development. Findings This study reveals that consumer vulnerability affects the decision-making process and the transaction cost at BoP level. It was observed that the consumers at the BoP make constrained choices due to their vulnerability and try to minimise transaction cost while selecting the retails. The constrained retail choice leads to a limited selection of products and brands. Originality/value This study, for the first time, has investigated the decision-making process for BoP consumers in detail. As a pioneering attempt, it sheds light on some new factors including consumer vulnerability and transaction cost that have an impact on the consumer decision-making process.

scholarly journals An Enlargement of the Notion of Consumer Vulnerability

2008 ◽  
Vol 28 (2) ◽  
pp. 183-186 ◽  
Author(s):  
Suraj Commuri ◽  
Ahmet Ekici
Keyword(s):  
Consumer Vulnerability

The Paradoxical Relationships between Marketing and Vulnerability

2009 ◽  
Vol 28 (1) ◽  
pp. 124-127 ◽  
Author(s):  
Clifford J. Shultz ◽  
Morris B. Holbrook
Keyword(s):  
Well Being ◽  
Policy Makers ◽  
Consumer Vulnerability

Marketing both reduces and contributes to consumer vulnerability. In this essay, the authors explore this paradoxical relationship. Complexities and nuances captured in existing definitions are revisited. The authors then share a more expansive perspective; they offer a new typology with hopes of drawing attention to multifaceted and conflicting challenges so as to stimulate fresh thinking. Several points are raised so that policy makers and marketers might be inspired to invoke systemic solutions that increase the security and well-being of consumers who are subject to various vulnerabilities.

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