Ethno-national boundaries and the gendered body: Jewish women as a human shield

Transnational Marketing Journal is a new scholarly, peer-reviewed journal is dedicated to disseminating high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the development of marketing theory and practice. It is an exciting new venture for us and we would like to invite innovative thinking, scholarship, and current research into marketing practices and challenges crossing national borders.In Transnational Marketing and Transnational Consumers, Transnational Marketing is defined “as understanding and addressing customer needs, wants and desires in their own country of residence and beyond and in borderless cultural contexts with the help of synergies emerging across national boundaries and transfer of expertise and advantages between markets where the organization operates transnationally with a transnational mentality supported by transnational organization structures and without compromising the sustainability of any target markets and resource environment offering satisfactory exchanges between the parties involved” (Sirkeci, 2013: vii).

Download Full-text

The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul

BORDER CROSSING ◽

10.33182/bc.v3i1.524 ◽

2013 ◽

Vol 3 (1) ◽

pp. 29-50 ◽

Cited By ~ 2

Author(s):

Evinç Doğan ◽

Ibrahim Sirkeci

Keyword(s):

Visual Analysis ◽

Place Branding ◽

World City ◽

City Branding ◽

City Image ◽

European Capital Of Culture ◽

National Boundaries ◽

Symbolic Production ◽

The Impact ◽

The City

This study examines the ways in which the city image of Istanbul is re-created through the mega-events within the context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for the Ruhr in Germany and Pécs in Hungary), where the urban spaces were projected as the theatre décor while residents and visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world city” rather than a “European capital”. With a series of transnational connotations, this can be considered as part of an attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was evident in the promoted images of Istanbul. The research employs a hermeneutic approach in which representations, signs and language are the means of symbolic meaning, which is analysed through qualitative methods for the visual data (Visual Analysis Methods), namely Semiotics and Discourse Analysis. The analysed research material comes from a sample of posters released during the ECoC 2010 to promote 549 events throughout the year. Using stratified random sampling we have drawn 28 posters (5% of the total) reflecting the thematic groups of events in the ECoC 2010. Particular attention is also paid to the reflexivity of the researchers and researchers’ embeddedness to the object of research. The symbolic production and visual representation are therefore investigated firstly through the authoritative and historically constituted discourses in the making of Istanbul image and secondly through the orders of cultural consumption and mediatisation of culture through spectacular events. Hence enforcing a transnationalisation of the image of the city where the image appears to be almost stateless transcending the national boundaries. Findings and methodology used in this study can be useful in understanding similar cases and further research into the processes of city and place branding and image relationships.

Download Full-text

The Lamp, Qasim Amin, Jewish Women and Baghdadi Men: A Reading in the Jewish Iraqi Journal al-Misbah

10.3366/edinburgh/9781474430616.003.0012 ◽

2018 ◽

Author(s):

Orit Bashkin

Keyword(s):

Jewish Identity ◽

Democratic Citizenship ◽

Jewish Women ◽

Apparent Contradiction ◽

British Mandate ◽

Arab Nationalism ◽

State Institutions

This chapter provides a detailed reading of al-Misbah, a Jewish Iraqi publication which appeared in Baghdad between the years 1924 and 1929 and has been characterised both as a Zionist mouthpiece and a testimony to the success of Arab nationalism. In addressing this apparent contradiction, the chapter examines the issues which dominated its pages in order to highlight the identity of the paper and to enrich our understanding of the Iraqi press under the British Mandate. The chapter addresses two discursive circles – the Iraqi and the Jewish – and proposes that al-Misbah conveyed an unmistakable Iraqi and Arab identity. Despite the editor’s Zionist inclinations, the conversations between readers and writers acquired a life of their own and the paper, in fact, promoted a new Arab Jewish identity and illustrated how Jews sought to use state institutions as venues for the cultivation of non-sectarian and democratic citizenship.

Download Full-text