A person-oriented approach to sport and school burnout in adolescent student-athletes: The role of individual and parental expectations

The purpose of this study was to reveal the peculiarities of undergraduate studies university student-athletes’ emotional intelligence and self-control indicators, and the role of gender as a predictor in the association between emotional intelligence and self-control. The study included students regularly involved in training at least three times a week. The sample consisted of 1395 student athletes from Lithuanian universities, among them 59.2% female and 40.8% male. For measurement, the SSRI inventory and a self-control scale were used. All values of emotional intelligence indicators were significantly higher for males than females. Estimates of the components of the self-control construct varied. The score for the healthy habits component was significantly higher for women than for men, the self-discipline component did not differ significantly, and the other three components were higher for males. Estimates of the components of the self-control construct varied. Models for predicting the values of self-control components were proposed. Only one component of the emotional intelligence construct, optimism, was repeated in all forecasting models, as well as gender. Other components of emotional intelligence vary in models.

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Towards a Scientific Definition of App Marketing – A Practice-Oriented Approach Using Scientific and Grey Literature

International Journal of Applied Research in Business and Management ◽

10.51137/ijarbm.2021.2.1.2 ◽

2021 ◽

Vol 2 (1) ◽

pp. 13-25

Author(s):

Atilla Wohllebe ◽

Mario Hillmers

Keyword(s):

Mobile Apps ◽

Grey Literature ◽

Mobile App ◽

Point Of View ◽

Practical Point ◽

Gray Literature ◽

Definition Of ◽

Job Ads ◽

Oriented Approach

The relevance of smartphones and mobile apps has increased significantly in recent years. Increasingly, companies are trying to use mobile apps for their business purposes. Accordingly, the role of app marketing has become more important. Nevertheless, there is no uniform understanding of the term "app marketing". Based on scientific and gray literature, two definitions of "app marketing" are developed. In the narrower sense, app marketing refers to measures aimed at making a mobile app better known and acquiring users i. e. generating app downloads. In the broader sense, app marketing refers to all activities that are used to acquire users for a mobile app, contact them, and encourage them to reach a specified goal. Additionally, based on job ads, an overview of activities in app marketing is provided from a practical point of view. Here, the focus is primarily on paid app install campaigns as well as on monitoring, reporting and analytics.

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