Direct-to-consumer advertising via the Internet: The role of Web site design☆

2005 ◽  
Vol 1 (2) ◽  
pp. 289-309 ◽  
Author(s):  
Saurabh S. Sewak ◽  
Noel E. Wilkin ◽  
John P. Bentley ◽  
Mickey C. Smith
Keyword(s):  
Web Site ◽  
The Internet ◽  
Web Site Design ◽  
Direct To Consumer ◽  
Site Design ◽  
Direct To Consumer Advertising

A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials

2005 ◽  
pp. 297-322
Author(s):  
Kirk St.Amant
Keyword(s):  
Web Site ◽  
International Markets ◽  
Visual Design ◽  
The Internet ◽  
Web Site Design ◽  
Global Marketplace ◽  
Cultural Expectations ◽  
Site Design ◽  
Marketing Materials ◽  
Design Firms

The global diffusion of the Internet has resulted in a new degree of access to international markets. Creating successful online materials for international consumers, however, requires an understanding of cultural expectations related to visual design. For this reason, a mechanism that examines such expectations can facilitate international e-marketing success. This chapter proposes a methodology marketers and design firms can use to address cultural expectations in relation to Web site design. By using this method, individuals can increase the chances that e-marketing materials will meet with success in the global marketplace.

Web Design Concept

2009 ◽  
pp. 1545-1550
Author(s):  
Ginger Rosenkrans
Keyword(s):  
United States ◽  
Web Site ◽  
Online Advertising ◽  
Web Design ◽  
The United States ◽  
The Internet ◽  
Web Site Design ◽  
Site Design ◽  
Page Design ◽  
Media Mix

In 2005, the Internet became available to one billion people worldwide with about 845 million people using it regularly (Emarketer, 2006). The United States has one of the largest Internet populations with 175.4 million online users (Weisman, 2006). It is estimated the Internet is used by 80% of advertisers and it is projected that 90% of them will adopt the Internet for advertising by 2008. Effective Web site design is essential in online advertising and in attracting and maintaining consumers’ interest. Many organizations include a Web site as part of their advertising and media mix (Arens, 2006; Geissler, Zinkham, & Watson, 2006). Web design experts assert that interface features and designs influence a site’s traffic and sales. Although there are no definite guidelines for successful Web site designs, some important constructs related to effectiveness are (1) page design, (2) navigation, (3) color usage, (4) graphics and typeface, (5) content, and (6) online advertising (Arens, 2006; Kovarik, 2002; Song & Zahedi, 2005; Van Duyne, Landay, & Hong, 2003).

scholarly journals Promoting fan labor and "all things Web": A case study of Tosh.0

2013 ◽  
Vol 15 ◽  
Author(s):  
Rose Helens-Hart
Keyword(s):  
Web Site ◽  
Interactive Media ◽  
User Participation ◽  
The Internet ◽  
Television Programs ◽  
Web Site Design ◽  
Site Design ◽  
A Site ◽  
Spreadable Media

Television programs are increasingly paired with interactive media platforms in attempts to reach fragmented audiences though a medium where millions are now seeking entertainment—the Internet. Programs' online presences are cultivated and promoted by paid staffers and unpaid fan laborers. Producers monetize fan activity by guiding its form on their sites. Utilizing the concepts of sticky and spreadable media, an analysis of the Comedy Central show Tosh.0 Web site demonstrates how producers can promote particular types of interactivity through the content and architecture of a multimodal Web site. By designing a site that centralizes the use of popular social media, the producers of Tosh.0 concentrate fans and benefit from their creative labor. Furthermore, this study serves as a test for the scope and usefulness of the concepts of sticky and spreadable media in revealing strategic Web site design that encourages specific types of user participation.

Electronic direct-to-consumer advertising of pharmaceuticals: an assessment of textual and visual content of websites

2020 ◽  
Vol 35 (2) ◽  
pp. 134-151
Author(s):  
Mariam F Alkazemi ◽  
Stephanie K Van Stee
Keyword(s):  
Health Information ◽  
Information Seeking ◽  
Chronic Conditions ◽  
Racial Diversity ◽  
Prescription Medication ◽  
The United States ◽  
The Internet ◽  
Direct To Consumer ◽  
Direct To Consumer Advertising

Abstract Considering the important role of the Internet in health information seeking by consumers, it is critical to examine the health information that is available to them through the Internet. This study contributes to existing knowledge by employing a content analysis to examine visual and textual information on prescription medication websites. A stratified random sample was selected from a list of the 100 most-prescribed medications in the United States. Findings point to under-utilization of audiovisual components on the homepage of prescription medication websites as well as a lack of racial diversity in people pictured. Medications for chronic conditions were more likely to have homepages with a positive emotional tone than those for acute conditions. Further, more depictions of women on homepages predicted a greater number of prescriptions filled. This study includes implications for health education and healthcare professionals, patients and the Food and Drug Administration.

The role of identity and culture on web site design

2009 ◽  
Vol 3 (4) ◽  
pp. 256-265
Author(s):  
Wanda Eugene ◽  
Kevin Clark
Keyword(s):  
Web Site ◽  
Web Site Design ◽  
Site Design

Increasing Web Accessibility and Usability in Higher Education

2011 ◽  
pp. 1157-1163
Author(s):  
Barbara A. Frey ◽  
Ashli Molinero ◽  
Ellen Cohn
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Web Design ◽  
Web Accessibility ◽  
The Internet ◽  
Web Pages ◽  
Web Site Design ◽  
Wheelchair Users ◽  
Site Design ◽  
Internet Connections

Just as wheelchair ramps and elevators provide access to wheelchair users, good Web design provides “electronic curb ramps” to the Internet for individuals with visual or other disabilities (Waddell, 1997). Research shows it is easier and less expensive to initially construct accessible Web pages rather than to retrofit the pages with corrections. Most of the technical requirements for accessible Web design can be met if Web designers adhere to the straightforward principles suggested by the World Wide Web Consortium’s Web Accessibility Initiative. Accessible Web site design benefits all users, not just persons with disabilities. This is because users with slow Internet connections, users who access the Internet via personal Web devices and users who are speakers of foreign languages may also experience accessibility challenges (Rose & Meyer, 1996). In short, accessible Web sites increase usability. Accessibility, a component of usability, suggests “information systems flexible enough to accommodate the needs of the broadest range of users … regardless of age or disability” (Waddell, 1997). Usability is achieved by designing with the end user in mind, to ensure that a user has access to any Web site, no matter when or how the access is sought (Pearrow, 2000).

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