Web Design Concept

2009 ◽  
pp. 1545-1550
Author(s):  
Ginger Rosenkrans
Keyword(s):  
United States ◽  
Web Site ◽  
Online Advertising ◽  
Web Design ◽  
The United States ◽  
The Internet ◽  
Web Site Design ◽  
Site Design ◽  
Page Design ◽  
Media Mix

In 2005, the Internet became available to one billion people worldwide with about 845 million people using it regularly (Emarketer, 2006). The United States has one of the largest Internet populations with 175.4 million online users (Weisman, 2006). It is estimated the Internet is used by 80% of advertisers and it is projected that 90% of them will adopt the Internet for advertising by 2008. Effective Web site design is essential in online advertising and in attracting and maintaining consumers’ interest. Many organizations include a Web site as part of their advertising and media mix (Arens, 2006; Geissler, Zinkham, & Watson, 2006). Web design experts assert that interface features and designs influence a site’s traffic and sales. Although there are no definite guidelines for successful Web site designs, some important constructs related to effectiveness are (1) page design, (2) navigation, (3) color usage, (4) graphics and typeface, (5) content, and (6) online advertising (Arens, 2006; Kovarik, 2002; Song & Zahedi, 2005; Van Duyne, Landay, & Hong, 2003).

Increasing Web Accessibility and Usability in Higher Education

2011 ◽  
pp. 1157-1163
Author(s):  
Barbara A. Frey ◽  
Ashli Molinero ◽  
Ellen Cohn
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Web Design ◽  
Web Accessibility ◽  
The Internet ◽  
Web Pages ◽  
Web Site Design ◽  
Wheelchair Users ◽  
Site Design ◽  
Internet Connections

Just as wheelchair ramps and elevators provide access to wheelchair users, good Web design provides “electronic curb ramps” to the Internet for individuals with visual or other disabilities (Waddell, 1997). Research shows it is easier and less expensive to initially construct accessible Web pages rather than to retrofit the pages with corrections. Most of the technical requirements for accessible Web design can be met if Web designers adhere to the straightforward principles suggested by the World Wide Web Consortium’s Web Accessibility Initiative. Accessible Web site design benefits all users, not just persons with disabilities. This is because users with slow Internet connections, users who access the Internet via personal Web devices and users who are speakers of foreign languages may also experience accessibility challenges (Rose & Meyer, 1996). In short, accessible Web sites increase usability. Accessibility, a component of usability, suggests “information systems flexible enough to accommodate the needs of the broadest range of users … regardless of age or disability” (Waddell, 1997). Usability is achieved by designing with the end user in mind, to ensure that a user has access to any Web site, no matter when or how the access is sought (Pearrow, 2000).

A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials

2005 ◽  
pp. 297-322
Author(s):  
Kirk St.Amant
Keyword(s):  
Web Site ◽  
International Markets ◽  
Visual Design ◽  
The Internet ◽  
Web Site Design ◽  
Global Marketplace ◽  
Cultural Expectations ◽  
Site Design ◽  
Marketing Materials ◽  
Design Firms

The global diffusion of the Internet has resulted in a new degree of access to international markets. Creating successful online materials for international consumers, however, requires an understanding of cultural expectations related to visual design. For this reason, a mechanism that examines such expectations can facilitate international e-marketing success. This chapter proposes a methodology marketers and design firms can use to address cultural expectations in relation to Web site design. By using this method, individuals can increase the chances that e-marketing materials will meet with success in the global marketplace.

Toward an HCI Theory of Cultural Cognition

2006 ◽  
pp. 609-614 ◽  
Author(s):  
Anthony Faiola
Keyword(s):  
Web Site ◽  
Design Theory ◽  
Focal Point ◽  
Online Communication ◽  
Web Design ◽  
Cross Cultural ◽  
Online Information ◽  
Web Site Design ◽  
Site Design ◽  
Increasing Demand

With the increasing demand for global communication between countries, it is imperative that we understand the importance of national culture in human communication on the World Wide Web (WWW). As we consider the vast array of differences in the way we think, behave, assign value, and interact with others, culture becomes a focal point in research of online communication. More than ever, culture has become an important human-computer interaction (HCI) issue, because it impacts both the substance and the vehicle of communication via communication technologies. Global economics and information delivery is leading to even greater diversification among individuals and groups of users who employ the WWW as a key resource for accessing information and purchasing products. Companies will depend more on the Internet as an integral component of their communication infrastructure. With a shift toward online services for information, business professionals have identified international Web usability as an increasingly relevant area of HCI research. What must be addressed are the cultural factors surrounding Web site design. Specifically argued is that culture is a discernible variable in international Web site design, and as such, should better accommodate global users who seek to access online information or products. There are still many unresolved questions regarding cross-cultural HCI and communication and the delivery of information via the Web. To date, there has been no significant connection made between culture context and cognition, cross-cultural Web design, and related issues of HCI. This correlation is relevant for identifying new knowledge in cross-cultural Web design theory and practice.

scholarly journals Promoting fan labor and "all things Web": A case study of Tosh.0

2013 ◽  
Vol 15 ◽  
Author(s):  
Rose Helens-Hart
Keyword(s):  
Web Site ◽  
Interactive Media ◽  
User Participation ◽  
The Internet ◽  
Television Programs ◽  
Web Site Design ◽  
Site Design ◽  
A Site ◽  
Spreadable Media

Television programs are increasingly paired with interactive media platforms in attempts to reach fragmented audiences though a medium where millions are now seeking entertainment—the Internet. Programs' online presences are cultivated and promoted by paid staffers and unpaid fan laborers. Producers monetize fan activity by guiding its form on their sites. Utilizing the concepts of sticky and spreadable media, an analysis of the Comedy Central show Tosh.0 Web site demonstrates how producers can promote particular types of interactivity through the content and architecture of a multimodal Web site. By designing a site that centralizes the use of popular social media, the producers of Tosh.0 concentrate fans and benefit from their creative labor. Furthermore, this study serves as a test for the scope and usefulness of the concepts of sticky and spreadable media in revealing strategic Web site design that encourages specific types of user participation.

ANALYSING THE USERS` PERCEPTION OF WEB DESIGN QUALITY BY DATA MINING TOOLS

2007 ◽  
Vol 14 (2) ◽  
pp. 251-262
Author(s):  
Vanja Bevanda ◽  
Jasmina Grzinić ◽  
Emanuel Cervar
Keyword(s):  
Data Mining ◽  
Web Site ◽  
Business Performance ◽  
Web Design ◽  
Site Quality ◽  
Travel Agency ◽  
Web Site Design ◽  
Design Quality ◽  
Site Design ◽  
Mining Tools

Several authors indicated the existence of different relative importance of each web site quality factor across e-business domains and between stakeholders. They also found the correlation between web site quality and e-business performance . The website with the highest quality produced the highest business performance. Therefore there is a need to constantly monitor users’ behavior and their requirements in different e-business sector towards better web site design. The aim of this research is to explore possibilities of classification data mining tools to support and automate process of discovering users` perception of web site design quality factors. In order to do that we collected 81 cases that serve as an input for inductive reasoning. We applied modified ID3 algorithm and induced the most informative attributes and rules describing users` perception of web design quality for online travel agency. The findings can provide the management and web designers with useful insights to enhance and refine their business performance.

Evaluating Online Resources

2011 ◽  
pp. 292-296
Author(s):  
Elaine Studnicki
Keyword(s):  
United States ◽  
South Korea ◽  
Web Site ◽  
The United States ◽  
Internet Usage ◽  
Online Resources ◽  
Educational Institutions ◽  
The Internet ◽  
The World ◽  
The Web

In a matter of seconds, a person using the Web will make a decision. Do I stay on this Web site or click to another? There are many reasons for this reaction. For many the decisions are unconscious behavior and for others it is a matter of speed. Still others focus on content. Regardless, the ability to get users to a Web site and keep them there has become big business for both business and educational institutions. According to Internet Usage Statistics (2007), the Internet World Stats Web site, over 1 billion people use the Internet worldwide. The MIT home page is accessed about 2000 time a day from around the world. And use is on the rise. In 2009 the completion of an 18,000 km oceanic cable drop linking South Korea, China, and Taiwan with the United States Internet sends a clear signal that usage and dependency will only increase in the future and spread around the world. This creates an imperative that users are keenly aware of where they surf, what information they share, and, most importantly, if they can believe what they read and see.

Web Site Design for People with Dementia

2007 ◽  
pp. 220-256 ◽  
Author(s):  
Nada Savitch ◽  
Panayiotis Zaphiris
Keyword(s):  
Web Sites ◽  
Web Site ◽  
User Group ◽  
Web Site Design ◽  
Design Considerations ◽  
People With Dementia ◽  
Current Thinking ◽  
Contextual Support ◽  
Site Design ◽  
Page Design

This chapter describes the current thinking around designing Web sites for people with dementia. It is important that people with dementia are involved in the development of Web sites that are designed for them to use. The chapter offers advice for both researchers and practitioners who may not have thought about this user group. Symptoms of dementia are described, and the design needs of people with the condition are discussed. A list of design considerations for Web site designers covering simplified displays, avoiding distractions, consistent and familiar page design, contextual support, the use of colour, graphics, icons and sound, language and content, and navigation and menus is presented. Appropriate methodologies for working with people with dementia are also described.

Global Analysis of Security and Trust Perceptions in Web Design for E-Commerce

2012 ◽  
Vol 6 (1) ◽  
pp. 1-13 ◽  
Author(s):  
S. Srinivasan ◽  
Robert Barker
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Global Analysis ◽  
Critical Role ◽  
Web Design ◽  
Security And Privacy ◽  
Web Site Design ◽  
User Perceptions ◽  
Site Design ◽  
Key Aspects

Security and trust play a critical role in e-commerce transactions. Web sites project the trustworthiness of the business. In this regard, web design should take into account the user perceptions concerning security and trust in facilitating e-commerce. In this study, the authors focused on these two key aspects. Successful interaction with an e-commerce site depends on attracting and maintaining user’s trust of the web business. To assess the security and trust perception, the authors designed and surveyed more than 1000 college students, a major group supporting e-commerce. The authors developed three hypotheses concerning e-commerce web site design with respect to trust, security, and privacy. In this paper, the authors identify important user expectations with regard to web site design and test the hypotheses. As E-commerce is global, this analysis includes results from other countries besides the U.S.

Effective Web Site Design

2011 ◽  
pp. 99-120
Author(s):  
Deborah E. Rosen ◽  
Elizabeth F. Purinton ◽  
Scott J. Lloyd
Keyword(s):  
Information Processing ◽  
Web Site ◽  
Web Design ◽  
Cognitive Maps ◽  
Review Of The Literature ◽  
Web Site Design ◽  
Site Design ◽  
Information Processing Perspective ◽  
Source Of Information ◽  
The Web

The Web has been a destination for commerce for well over a decade, so it is time to take stock of what we know, or do not know, about Web design. A review of the literature to date provides evidence that we have really just begun to understand what makes a Web site optimal from a design standpoint. As the Web is first and foremost a source of information, this chapter focuses on Web design from an information processing perspective. Studies are described using cognitive maps and preferences as a possible framework for understanding why some designs are more effective than others in terms of viewers’ likelihood of revisit and overall impression.

Direct-to-consumer advertising via the Internet: The role of Web site design☆

2005 ◽  
Vol 1 (2) ◽  
pp. 289-309 ◽  
Author(s):  
Saurabh S. Sewak ◽  
Noel E. Wilkin ◽  
John P. Bentley ◽  
Mickey C. Smith
Keyword(s):  
Web Site ◽  
The Internet ◽  
Web Site Design ◽  
Direct To Consumer ◽  
Site Design ◽  
Direct To Consumer Advertising
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