Does customer co-creation value lead to electronic word-of-mouth? An empirical study on the short-video platform industry

2019 ◽  
Vol 56 (3) ◽  
pp. 401-416 ◽  
Author(s):  
Xing-Zheng Xie ◽  
Nian-Chung Tsai ◽  
Sheng-Quan Xu ◽  
Bao-Yi Zhang
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