How sender and receiver jointly shape message: an empirical study on transactional relationship in electronic word of mouth

Author(s):  
Tong Bao
2019 ◽  
Vol 56 (3) ◽  
pp. 401-416 ◽  
Author(s):  
Xing-Zheng Xie ◽  
Nian-Chung Tsai ◽  
Sheng-Quan Xu ◽  
Bao-Yi Zhang

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