Happy grocery shopper: The creation of positive emotions through affective digital signage content

2017 ◽  
Vol 124 ◽  
pp. 295-305 ◽  
Author(s):  
Marion Garaus ◽  
Udo Wagner ◽  
Sandra Manzinger
2020 ◽  
Vol 43 ◽  
Author(s):  
Stefen Beeler-Duden ◽  
Meltem Yucel ◽  
Amrisha Vaish

Abstract Tomasello offers a compelling account of the emergence of humans’ sense of obligation. We suggest that more needs to be said about the role of affect in the creation of obligations. We also argue that positive emotions such as gratitude evolved to encourage individuals to fulfill cooperative obligations without the negative quality that Tomasello proposes is inherent in obligations.


2019 ◽  
Vol 158 (3-4) ◽  
pp. 345-359 ◽  
Author(s):  
Heidi Hendersson ◽  
Christine Wamsler

AbstractSustainability philosophers claim that we are at an impasse of stories, finding ourselves in a blank chapter between the old and the new. The old story, characterized by separation, technological dominance and human superiority over nature, is unfolding in an ecological crisis giving space for a new narrative defined by inter-being, cooperation and balance. It has been put forward that this crisis is climate change, a phenomenon that epitomizes the old, while holding the potential to act as a bridge to the new. Our study shows the benefits of framing climate change as a problem of story and how the dominant story we have told about climate change can be changed. Based on an approach called “Rising strong”, we address the question of how sustainability students relate to the story on climate change, how they conceptualize and situate it within a bigger narrative, and identify barriers and catalysts for authorship. The results show a clear lack of personal authorship, a feeling of disconnection to the climate story and a disbelief in any revolutionary endings, yet still a slight belief in co-authorship. Catalysts that can help to claim back authorship were identified to be positive emotions (e.g., empathy and hope), integral thinking, creation of space for creativity and co-creation. Barriers were scientific rationality and complexity alongside perceived negative emotions, such as shame and self-doubt. One of the most crucial findings was the re-occurring theme of joint engagement for story-transitioning. This point to the urgent need for both increased co-creation as well as the creation of conditions needed to enable people to engage in such processes.


Author(s):  
Liliya Ivanova ◽  
Olha Vovchanska

The article studies the essence and features of experiential marketing and utilization of its main tools in the hospitality industry. Experiential marketing is defined as a creative process of managing successful long-term interaction with customers, which provides the company with competitive advantages and financial success. Experiential marketing is especially actively used in the field of hospitality, because here customers can get additional values through emotions, impressions, feelings. Authors determine the main directions of experiences and define the peculiarities of experiential marketing in the tourist industry. It is emphasized that travel companies should use new tools to build an emotional connection between the travel service and the consumer to give him real, vivid emotions, an original experience. New forms of tourism also allow tourists to create new emotions and impressions of the tourist product. The introduction of experiential marketing in the hotel business involves the creation of a hotel product that can provide unforgettable positive emotions and create the most vivid impressions for guests. In order to influence the emotional and sensory aspects of consumers of hotel services, hotel companies widely implement a variety of events. Creating unforgettable positive impressions for the guests of the hotel is facilitated through psychological additions to the tourist service; hotel design; tourist animation; personal approach. Various formats of marketing activities for the creation of wow-service and wow-effect in restaurants have been studied. Authors describe the classification and characteristics of events that are most often used as an occasion for organizing creative marketing activities in restaurants. Financial success of the hospitality industry largely depends on meeting the needs of modern consumers to get an unforgettable experience and emotional pleasure. To expand the range of impressions and increase their consumer value, hospitality companies need to implement marketing innovations and use the latest technologies. Synergistically, this will help ensure maximum satisfaction of customer requests and needs, increase their loyalty and form long-term and mutually beneficial relationships with them.


Author(s):  
Nicholas Temperley
Keyword(s):  

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