Grocery Shopping Channels: Segmentation by Gender and Age Group

Grocery shopping via online and multi-channel (using both physical stores and online) has been increasing. Although physical stores still serve a dominant format for grocery shopping, the research examining consumption patterns across grocery channels fails to show this wave of increasing online or multi-channel grocery shopping. Using a secondary data set of 7212 grocery shoppers, we used corresponding analysis to identify grocery shopper segments based on gender and age group that were associated with specific channels (physical store, online, and multi-channel), and GLM to examine consumption patterns across the segments. We offer both theoretical and practical implications for grocery marketers.

What do the translator and the grocery shopper have in common? Well, everything!

What would be the first thing that comes to your mind if I told you I was a translator? Chances are it would be “mediator”, “negotiator” or “communicator” if you have had prior dealings with the academic field of translation studies, or it would be “copycat”, “impersonator”, “plagiarist” or “cribber” if you have never even heard of translation studies. More specifically, what if I told you I was a legal translator? Chances are it would be more or less the same thing, only this time around you would probably be grappling with what to make of the term legal (Well, does it mean “concerning the law in general” or does it mean “legitimate”?) All this indicates the low prestige that is accorded to works of translation and the disrespect for translators that the lay public has. How did it come to this, and does it have to be this way? ...