This study addresses Fadia Faqir's novel My Name is Salma (2007) as promoting the marketability of the Arab
woman writer who sells stereotypes and preconceived notions about the representations of Arab Muslim female
subjects to the West. It specifically examines the ways in which Faqir uses a discourse that confirms cultural
stereotypes, targets mainly a Western reader and enforces Western criticism of certain Islamic practices regarding
polygamy, alcohol consumption, eating pork, Muslim women's veiling, and blind obedience to husbands, thus,
producing a superficial, reductionist understanding of Islam. My Name is Salma is perceived as a culturally marketed
literary work that reinforces a rigid Western discourse about Islam and the fragility of the position of Arab Muslim
women, thus, positioning the novelist as mainly targeting Western audiences.
Keywords: Arab women writers, cultural stereotyping, Fadia Faqir, marketability propaganda.