A semiotic cultural psychology theory analysis of the signs ‘We’, ‘Us’, ‘I’ and ‘Me’

Relevant to the emerging field of semiotic cultural psychology theory (SCPT), the present paper considers ‘We’, ‘Us’, ‘I’ and ‘Me’ as semiotic and cultural psychology phenomena. Drawing on the semiotics of Saussure, Peirce, Jakobson, and Cousins, a semiotic dynamic ‘double-dyadic’ model of the signifier and the referent is proposed. For each ‘We’, ‘Us’, ‘I’ and ‘Me’, the COVID-19 global pandemic related cases are used to analyse and illustrate the signifier-referent model. Implications are drawn from the new model for the complex systems entailed in organizing self and culture. Finally, suggestions are made for testing the model.

Reclaiming disabled creativity: How cultural models make legible the creativity of people with disabilities

The field of creativity studies underrepresents—even excludes—creators who have disabilities. The underrepresentation partly reflects an approach that pathologizes disability. Disability as a pathology or marker of ineligibility makes the contributions of people with disabilities invisible or illegible to creativity research. However, disability operates as a marker of membership in a larger disability culture. Considering disability and creativity as cultural phenomena locates a means for including disabled creators in creativity studies. Cultural models describe creativity in terms of groups sharing values, experiences, and resources. People with disabilities participate in subcultures (e.g., deaf communities) and/or larger cultures (i.e., disability culture). Disability cultures encapsulate shared experiences and values as well as resources. In the following article, I pair three propositions from cultural creativity models with evidence from creators with disabilities to demonstrate that (a) members of disability culture experience the world in ways that generate creative expression, (b) encountering a world designed for abled bodies incites the creativity of disabled people, and (c) disabled and abled people collaboratively create. However, not all methodological approaches effectively include creators with disabilities. Qualitative approaches suit best when the researcher practices reflexivity and allows creators with disabilities the right to manage their own representation within the project.

The respect pyramid: A model of respect based on lay knowledge in two cultures

Respect is a common social concept, yet how lay people define it has not been thoroughly investigated. This study used a grounded theory approach, using in-depth interviews, to conceptualize respect according to lay knowledge. 40 participants from two cultures in the Middle East—20 Jewish Israelis and 20 Palestinians—reported how they define respect ( Kavod in Hebrew and Ihtiram in Arabic). The findings define respect as a complex, multidimensional concept. Based on the findings, a respect pyramid model was developed, which includes four dimensions: avoiding disrespect, deserved/normative respect, conditional respect, and considerate respect. Each dimension indicates an increase in aspects that make the respect less conditional and more intrinsic, while requiring higher sensitivity and greater effort. The implications of the respect pyramid for relationships and the cultural differences regarding definitions of respect are discussed.

Metamorphosis from exalted person to cultural symbol: A case study of the GOAT in tennis

In this article, we suggest that our semiotic understanding of embodiment could be expanded to include a socially exalted individual, who embodies a symbol. To illustrate this argument, we draw on an ongoing research project that examines fandom rhetoric and debates around the ‘Greatest of all time’ or the GOAT symbol in Tennis. Grounding Bakhtin’s tri-distinctions of identity, I-for-myself, I-for-other and other-for-me, in a Kantian hermeneutic tradition, we perform a theoretically informed analysis of the GOAT debate. None of the three tri-components exists in isolation; rather, they interact in a reflexive dialogue which continually shapes and re-shapes individual consciousness and experiences of embodiment. We apply a ‘romanticism aesthetic activity’ analytical framework to the tri-distinctions of identity, that consists of ‘creative’ and ‘critical’ rhetoric, within which we found genres of ‘myth’, ‘art’ and ‘science’. Each genre functions through disparate means to exalt or metamorphise an individual (our focus is on Roger Federer) into a cultural symbol, and that the symbolic form of GOAT reflexively organises the emotional field and identities for those fans deeply invested in it. This article contributes to the current cultural psychological literature on understanding the mediation of people to symbols in a new digital age.

Work and purpose: A return to Sisyphus and Bartleby

Work is a semiotically oriented activity, that is, when working, individuals anticipate aspects of their activity using a network of signs and meanings and project themselves in time with the aim to achieve certain goals. This study proposes a discussion on the relationship between purpose and work and distinguishes purpose as objective, related to actions aimed at goals, and purpose as a glimpse or a hyper-generalized sign. Both of these purposes are related to other dimensions of an individual’s relationship, with their work that are not contained in their actions aimed at situated ends. From a methodological viewpoint, the arguments are developed based on the analysis of two fictional characters, inspired by the cultural psychology of semiotic orientation: Sisyphus, extracted from classical literature, and Bartleby, the scrivener of the novel of the same name written by Herman Melville. Based on this analysis, we propose considering the purpose–work relationship on two axes: (1) what articulates sense-meaning in the process of meaning-making, and (2) the axis of action potency and its relationship with the concepts of emptiness and contingency based on a human agent’s experiences in culture. The paper aims to contribute both to the cultural psychology of semiotic orientation and to the literature on the meaning of work.

The quest of finding the self in the Bedhaya: Unravelling the psychological significance of the Javanese sacred dance

The Bedhaya is the avant-garde of Yogyakarta and Surakarta (Java, Indonesia) court dance. This classical dance replete with Javanese symbols, spirituality and cultural values embedded in its aesthetic elements. Furthermore, the Bedhaya was created not for entertainment but rather as a meditative medium that would allow individuals to gain wisdom and higher consciousness. These noble characteristics of the dance suggest that the Bedhaya has psychological purposes for the performers and the spectators. We may gain insight into the process of attaining mental growth through studying the embodied wisdom and aesthetic ideal of the Bedhaya, which reflects the development of the human’s psyche. Therefore, the author proposes an interpretation of Bedhaya’s underlying symbolism, aesthetic experience, and potential as means of psychological growth. The paper’s primary argument is delivered by studying a set of theoretical ideas that present Bedhaya as a distinguished aesthetic with psychological capacities. Further, art as an embodiment of cultural wisdom and ethics is also discussed by connecting Bedhaya and other artistic forms drawn from varied cultures.

Changes in ancient Egyptian mathematical artifacts from a cultural-historical activity theory perspective

The aim of the present article is to analyze changes in artifacts used for mathematics and for mathematics education in ancient Egypt using Vygotskian theory and cultural-historical activity theory (CHAT). Although CHAT often deemphasizes the historical evolution of artifacts, this evolution can be explained by contradictions within activity systems and between activity systems (such as schools and workplaces) and through the process of externalization. This analysis demonstrates that artifacts develop over historical and ontogenetic time, just as people and practices do. Implications for cultural psychology and for modern educational practices are discussed.

The affective logic of race: A cultural psychological analysis of racial signifying practices

In this article, we use the theoretical framework of affective logic to discuss the underlying cultural psychological aspects of racial signifying practices. We provide an analysis of the controversies around the music video “Vai Malandra,” by Brazilian pop singer Anitta, as a case study. Departing from the theoretical assumption that our primary relationship with the phenomenal world is affective (though culturally mediated), we argue that our personal trajectories and emotional reords provide our experiences with an affective dimension that both precedes and influences any logical assessment of reality and that makes our sense-making processes unique. Thus, we suggest that, in the arena of racial signifying practices, we must always look beyond the person’s ability to critically position themselves racially to consider the affective dimension of the relationship between the personal and the cultural as a fundamental element in the production of racial discourse.

The decay of signs’ semiotic value: A cultural psychology interpretation of the contemporary social scenario

The article provides an analysis of the affective polarization of the public sphere, namely, the increasing momentum gained by affective sensemaking in the current socio-institutional scenario (e.g. raise of populism, distrust in democracy and spreading xenophobia). To this end, the Semiotic Cultural Psychology Theory (SCPT) is outlined. The SCPT focuses on the embodied micro-mechanisms bridging the intra- and inter-psychological levels of analysis of the semiotic dynamics. The article is composed of two parts. First, the SCPT is outlined in terms of its nine underlying tenets. Then, SCPT is used to frame an interpretation of the psycho-social dynamics underpinning the current socio-political scenario. Based on the SCPT model, the spread of affective sensemaking in current societal dynamics is interpreted as being due to the capacity of affects to work as semiotic stabilizers, enabling people to face the deep uncertainty fostered by the economic and political turmoil associated with globalization.

“Don’t praise the day before the sunset”: Paremiology in the study of depressiveness

Psychology and psychiatry are in a constant search for an adequate model of affective disorders. Psychology has classified depression as a mood disorder, but a growing literature links mental disorders with socioculturally relevant ways in which people experience and express distress. With this study, we link depression with proverbs as omnipresent narrative structures and mini-theories that help people interpret reality and categorize personal experience. Proverbs are omnipresent narrative structures that describe, explain, and prescribe human behavior. Hence, we offer a paremiological approach to better understand the minds of the depressed. Our tenet is that proverbs may also reflect people’s mental states and attitudes by conveying different levels of optimism versus pessimism. We evidence empirically that proverbs convey optimistic and pessimistic attitudes and, thus, have the capacity to capture peoples’ mental states. Moreover, we show that this capacity is limited for people with high depressiveness. Finally, we discuss how proverbial thinking links collective experience and wisdom imprinted in proverbs with an individual’s mental states, which has important research and practical implications.