The influence of the built environment on online purchases of intangible services: Examining the mediating role of online purchase attitudes

2021 ◽  
Vol 114 ◽  
pp. 116-126
Author(s):  
Kunbo Shi ◽  
Jonas De Vos ◽  
Long Cheng ◽  
Yongchun Yang ◽  
Frank Witlox
Keyword(s):  
Built Environment ◽  
Mediating Role ◽  
Online Purchases ◽  
Online Purchase

scholarly journals The relationship between online sale and customer value co-creation: The mediating role of e-satisfaction and e-trust

2021 ◽  
pp. 97-106 ◽  
Author(s):  
Tariq Khairo Issa Al Daabseh ◽  
Ahmad Aljarah
Keyword(s):  
Structural Equation Modeling ◽  
Customer Value ◽  
Structural Equation ◽  
Equation Modeling ◽  
Online Transactions ◽  
Mediating Role ◽  
Online Purchases ◽  
Online Sales ◽  
The Relationship

The aim of this research is to identify the relationship between online sale and customer value co-creation. In addition, to identify the mediating role of E-Satisfaction and E-Trust in the relationship between the online sale and customer value co-creation. This study selected a sample of 364 customers who shopped from the Modanisa website in Jordan, and a structural equation modeling (SEM) approach was applied in this study to suit the nature of the study and to achieve the desired goals. This approach is based on showing the variables' relationship with each other. In this study, the relationship between online sale and customer value co-creation was influenced by E-trust and E-satisfaction. As per the results have indicated the foregoing, the analysis exhibited a favorable relation between them. E-trust impacts online sale and customer value relationship CO-creation, E-satisfaction affects the connection between the customer and online sales value. In addition, this study proves that online transactions contribute to the CO-creation of customer value for Modanisa. The customer value of CO-creation is, however, influenced by online purchases by E-trust and E-satisfaction in the Modanisa site. The findings of the study show that consumers with the higher online sale are far more committed to rising customer value by enhancing E-trust and E-satisfaction.

Social Media Usage Intensity: Impact Assessment on Buyers’ Behavioural Traits

2019 ◽  
Vol 8 (2) ◽  
pp. 161-171 ◽  
Author(s):  
Garima Gupta ◽  
Aastha Verma Vohra
Keyword(s):  
Social Media ◽  
Consumer Behaviour ◽  
Impulse Buying ◽  
Media Usage ◽  
Mediating Role ◽  
Effective Strategies ◽  
Online Purchases ◽  
The Social ◽  
Utilization Patterns

With increasing proliferation of social media, there is an urgent need to examine how people engage in the social media as well as assess its role in shaping consumers' attitude and behaviour. Though the recent years have witnessed the interest of researchers in this regard, the studies have mostly been confined to analyzing the social media utilization patterns for their impact on online purchases and less emphasis has been laid on investigating its impact on the 'down side' of consumer behaviour as reflected through traits of materialism, impulse buying and conspicuous consumption. The present work makes an attempt to bridge this gap. Specifically, the study examines the influence of social media usage intensity on three behavioural traits as well as assesses the mediating role of electronic word-of-mouth in affecting this linkage. The paper also provides insights with respect to variation in the use intensity and behavioural traits across demographic components. Inputs from the present research can be used by marketers to not only leverage the power of social media and capture the changing consumer traits in favour of their brand but also to develop targeted and effective strategies to engage with their audience on this new platform.

Explaining the comparative perception of e-payment: role of e-shopping value, e-payment benefits and Islamic compliance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Karim F. Garrouch
Keyword(s):  
Design Methodology ◽  
Online Survey ◽  
Payment Systems ◽  
Content Type ◽  
Factors Affecting ◽  
Mediating Role ◽  
Online Purchases ◽  
Moderating Role ◽  
Comparative Perception

Purpose This study aims to examine three factors affecting the comparative e-payment perception, namely, perceived e-shopping value, e-payment benefits and Islamic Sharia compliance. It verifies an original model explaining the comparative perception of e-payment as a tool to pay online purchases. The newly integrated variables are the perceived compliance of the e-payment with Islamic Sharia, as a moderator, and the perceived e-shopping value, as a predictor. This investigation also tested the mediating role of e-payment benefits between perceived e-shopping value and e-payment comparative perception. Design/methodology/approach A questionnaire was distributed, via an online survey, to professional and personal networks of Master students who have spread the survey link to their social media groups. This procedure resulted in 185 valid observations. Findings Results show that the comparative perception of e-payment systems, as opposed to cash on delivery, is explained directly by e-payment benefits and indirectly by e-shopping value. The comparison of the model paths based on the perceived compliance to Islamic Sharia showed that this variable is non-significant as a moderator. Originality/value The verified model and paths of this study have not been covered yet, namely, the direct and indirect effects of e-shopping value. Thus, their verification constitutes the main originality of this article. Besides, the verification of the moderating role of compliance to Islamic sharia has not been verified in prior studies about e-payment.

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