Big five personality prediction based in Indonesian tweets using machine learning methods

<span lang="EN-US">The popularity of social media has drawn the attention of researchers who have conducted cross-disciplinary studies examining the relationship between personality traits and behavior on social media. Most current work focuses on personality prediction analysis of English texts, but Indonesian has received scant attention. Therefore, this research aims to predict user’s personalities based on Indonesian text from social media using machine learning techniques. This paper evaluates several machine learning techniques, including <a name="_Hlk87278444"></a>naive Bayes (NB), K-nearest neighbors (KNN), and support vector machine (SVM), based on semantic features including emotion, sentiment, and publicly available Twitter profile. We predict the personality based on the big five personality model, the most appropriate model for predicting user personality in social media. We examine the relationships between the semantic features and the Big Five personality dimensions. The experimental results indicate that the Big Five personality exhibit distinct emotional, sentimental, and social characteristics and that SVM outperformed NB and KNN for Indonesian. In addition, we observe several terms in Indonesian that specifically refer to each personality type, each of which has distinct emotional, sentimental, and social features.</span>

Optimizing authentic leadership

Purpose Personality is important in determining the effectiveness of authentic leadership. Organizations can optimize performance of such leaders by focusing on developing the most influential characteristics of the Big Five personality traits framework. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Personality is important in determining the effectiveness of authentic leadership. Organizations can optimize performance of such leaders by focusing on developing the most influential characteristics of the Big Five personality traits framework. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Assessing Patient Preferences: Examination of the German Cooper-Norcross Inventory of Preferences

Despite the positive effects of including patients’ preferences into therapy on psychotherapy outcomes, there are still few thoroughly validated assessment tools at hand. We translated the 18-item Cooper-Norcross Inventory of Preferences (C-NIP) into German and aimed at replicating its factor structure. Further, we investigated the reliability of the questionnaire and its convergence with trait measures. A heterogeneous sample of N = 969 participants took part in our online survey. Performing ESEM models, we found acceptable model fit for a four-factor structure similar to the original factor structure. Furthermore, we propose an alternative model following the adjustment of single items. The German C-NIP showed acceptable to good reliability, as well as small correlations with Big-Five personality traits, trait and attachment anxiety, locus of control, and temporal focus. However, we recommend further replication of the factor structure and further validation of the C-NIP.

Openness and Entrepreneurial Performance During COVID-19 Pandemic: Strategic Decision Comprehensiveness as an Inconsistent Mediator

The COVID-19 pandemic severely hit small and micro-businesses. In the face of the impact of the pandemic, how to help entrepreneurs, especially small- and micro-businesses that are more sensitive to the impact of the pandemic, make decisions to reduce losses has become an issue worth paying attention to. From the perspective of personality approach, this article studied openness, which is the strongest predictor of entrepreneurial performance among the big five personality traits, and explored the impact of entrepreneurs’ openness on entrepreneurial performance during the COVID-19 pandemic, as well as the inconsistent mediating role of strategic decision comprehensiveness on entrepreneurial performance. An online questionnaire survey was conducted among 238 entrepreneurs of small- and micro-businesses when China was recovering from the pandemic and starting to resume work and production (February 18 – February 26, 2020). Entrepreneurial performance during the COVID-19 pandemic was measured by comparing the business conditions before and after the pandemic. The results showed that entrepreneurs’ openness positively impacted strategic decision comprehensiveness and entrepreneurial performance during the COVID-19 pandemic. Among the two competing hypotheses proposed by summarizing previous research, the results supported that strategic decision comprehensiveness negatively affected entrepreneurial performance. It indicated that entrepreneurs who tend to collect and analyze information extensively and then make decisions during the pandemic could not seize opportunities and improve their entrepreneurial performance. The results further supported that strategic decision comprehensiveness was an inconsistent mediator between openness and entrepreneurial performance, showing that entrepreneurs with low openness can also reduce the loss of entrepreneurial performance during the pandemic by making incomplete but rapid strategic decisions. This study found that the openness of entrepreneurs had a positive impact on strategic decision comprehensiveness for the first time and provided more empirical evidence for the negative effect of strategic decision comprehensiveness on entrepreneurial performance in the context of information uncertainty and unanalyzable situations. The inconsistent mediating effect of strategic decision comprehensiveness revealed in this study also has practical significance for helping entrepreneurs make correct decisions to reduce the losses caused by the pandemic.

What Makes Consumers’ Intention to Purchase Paid Stickers in Personal Messenger? The Role of Personality and Motivational Factors

Many messengers and social networking services (SNSs) use emojis and stickers as a means of communication. Stickers express individual emotions well, allowing long texts to be replaced with small pictures. As the use of stickers increased, stickers were commercialized on a few platforms and showed remarkable growth as people bought and used stickers with their favorite characters, products, or entertainers online. Depending on their personality, individuals have different motivations for using stickers that determine the usefulness and enjoyment of stickers, affecting their purchase decisions. In the present study, participants (n = 302) who were randomly recruited from a university completed an online questionnaire assessing the Big Five personality characteristics, motivations for using stickers, and the technology acceptance model (TAM). Results using partial least squares structural equation modeling (PLS-SEM) revealed that each personality trait affected different motivations for using stickers. Moreover, motivations for using stickers also influenced different technology acceptance variables. Finally, perceived usefulness, enjoyment, and ease of use had a positive effect on the intention to purchase stickers. This study has implications in that it is an exploratory approach to the intention to purchase stickers, which has been investigated by few prior studies, and it sheds light on the relationship between personality, motivation, and TAM in purchasing stickers. It also suggests that personality and motivation factors can be considered in personalized recommendation services.

Wired to seek, comment and share? Examining the relationship between personality, news consumption and misinformation engagement

PurposeNews consumption is critical in creating informed citizenry; however, in the current context of media convergence, news consumption becomes more complex as social media becomes a primary news source rather than news media. The current study seeks to answer three questions: why the shifted pattern of news seeking only happens to some but not all of the news consumers; whether the differentiated patterns of news seeking (news media vs social media) would result in different misinformation engagement behaviors; and whether misperceptions would moderate the relationship between news consumption and misinformation engagement.Design/methodology/approachA survey consisted of questions related to personality traits, news seeking, misperceptions and misinformation engagement was distributed to 551 individuals. Multiple standard regression and PROCESS Macro model 1 were used to examine the intricate relationships between personality, news use and misinformation engagement.FindingsResults indicate that extroversion was positively associated with social media news consumption while openness was inversely related to it. Social media news consumption in turn positively predicted greater misinformation sharing and commenting. No association was found between Big Five personality traits and news media news seeking. News media news seeking predicted higher intention to reply to misinformation. Both relationships were further moderated by misperceptions that individuals with greater misperceptions were more likely to engage with misinformation.Originality/valueThe current study integrates personality traits, news consumption and misperceptions in understanding misinformation engagement behaviors. Findings suggest that news consumption via news media in the digital era merits in-depth examinations as it may associate with more complex background factors and also incur misinformation engagement. Social media news consumption deserves continuous scholarly attention. Specifically, extra attention should be devoted to extrovert and pragmatic individuals in future research and interventions. People with these characteristics are more prone to consume news on social media and at greater risk of falling prey to misinformation and becoming a driving force for misinformation distribution.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2021-0520

Phish Derby: Shoring the Human Shield Through Gamified Phishing Attacks

To better understand employees’ reporting behaviors in relation to phishing emails, we gamified the phishing security awareness training process by creating and conducting a month-long “Phish Derby” competition at a large university in the U.S. The university’s Information Security Office challenged employees to prove they could detect phishing emails as part of the simulated phishing program currently in place. Employees volunteered to compete for prizes during this special event and were instructed to report suspicious emails as potential phishing attacks. Prior to the beginning of the competition, we collected demographics and data related to the concepts central to two theoretical foundations: the Big Five personality traits and goal orientation theory. We found several notable relationships between demographic variables and Phish Derby performance, which was operationalized from the number of phishing attacks reported and employee report speed. Several key findings emerged, including past performance on simulated phishing campaigns positively predicted Phish Derby performance; older participants performed better than their younger colleagues, but more educated participants performed poorer; and individuals who used a mix of PCs and Macs at work performed worse than those using a single platform. We also found that two of the Big Five personality dimensions, extraversion and agreeableness, were both associated with poorer performance in phishing detection and reporting. Likewise, individuals who were driven to perform well in the Phish Derby because they desired to learn from the experience (i.e., learning goal orientation) performed at a lower level than those driven by other goals. Interestingly, self-reported levels of computer skill and the perceived ability to detect phishing messages failed to exhibit a significant relationship with Phish Derby performance. We discuss these findings and describe how focusing on motivating the good in employee cyber behaviors is a necessary yet too often overlooked component in organizations whose training cyber cultures are rooted in employee click rates alone.

Empathy, personality traits, and emotional management in 2nd and 4th-year dentistry students: a single-center study

Background Patients fearing dental interventions are at risk of delaying or skipping much-needed treatments. Empathic communication could lead to a higher rate of compliance from patients within this group. Empathy, the big five personality traits, and emotion management abilities are all known to influence the quality of communication between dentists and patients. This study was conducted to analyze whether there is a correlation between these factors in dentistry students. Methods Dentistry students in their 2nd and 4th year of study were asked to complete questionnaires assessing empathy, emotion management, and personality traits. Out of a total of 148 eligible participants, 53 students (34%) volunteered to participate. For empathy, the Jefferson Scale of Physician Empathy (students’ version; JSPE-S) and the Interpersonal Reactivity Index (IRI) were used. Personality traits were assessed using the Short Big Five Inventory (BFI-s), and the Situational Test of Emotional Management (STEM) to measure emotional management ability. Results Higher scores for emotion management were significantly correlated with the female gender (p ≤ 0.005) and with higher scores in openness (p ≤ 0.05). Students with higher scores in openness also achieved higher scores on the IRI subscales: Perspective taking (p ≤ 0.05), Fantasy (p ≤ 0.01), Empathic concern (p ≤ 0.05), and Personal distress (p ≤ 0.05). For JSPE-S, no correlation with emotion management and personality traits was found. Conclusion Empathy and emotion management might not be significantly related in dentistry students. Regarding personality traits, students who scored higher on openness also indicated higher abilities in emotion management. These findings should be taken into consideration when planning communication courses for dentistry students, as it might be possible to independently train empathy and emotion management as part of emotional intelligence.