Successful business strategy: How to win in the market place

1998 ◽  
Vol 31 (2) ◽  
pp. 332
2010 ◽  
Vol 56 (No. 1) ◽  
pp. 16-24 ◽  
Author(s):  
I. Blažková

The article is focused on the evaluation of economic differentiation of subjects on particular processing stages within the wheat commodity chain in the Czech Republic with regard to agro-food market development in the last years. The analysis is based on the statement that better economic results of businesses can be achieved not only by successful business strategy or quality management and employees but also by business ability to advance its own interests and to influence market conditions, such as setting higher prices, pressure on lower input prices, better position for negotiations with business partners etc. The Spider Analysis was used for evaluation. The results of analysis have proved worsening of economic position of the second stage of processing (bakeries) in comparison with the first stage of processing (mills) within the commodity chain in the last time, especially as a result of increasing market power of retail. It was also confirmed that decisive subjects in milling industry become bigger mills with joining to raw commodity supplier and subsequent processing stages.


2004 ◽  
Vol 29 (1) ◽  
pp. 83-92 ◽  
Author(s):  
M P Gupta ◽  
Sanjay

This paper attempts to understand the current state of Information Technology (IT) usage in select Indian organizations based on a questionnaire survey of business executives and IS staff of select IT-savvy organizations. In recent years, rapid changes and developments in the IT domain have created new leaders in the market place. Corporates, the world over, are leveraging on these developments through efficient supply chain, inventory control, and business intelligence applications for gaining an edge over their competitors. The Information System (IS) developed by these organizations is non-replicable thus providing the differentiation. Though Indian companies are aware of concepts such as supply chain, inventory control, etc., the actual implementation of such concepts is not that widespread. Also, the IS function in India is yet to establish itself as a mainstream business function. It is in this context that this paper makes an effort to understand the importance of IT as a key driver for business strategy and recommend to the industry to adopt some of the best practices prevailing in organizations worldwide. The analysis of the responses indicates that there is a discrepancy between the opinions of business executives and IS staff regarding the adequacy of the current IT systems. This situation can be remedied by implementing some of the suggestions which are as follows: The business executives and the IS staff should be located in the same place to integrate IT into the mainstream of business. Business intelligence application needs to be included in the portfolio of applications for business use. The Indian industry needs to be stepped up to the ‘informate’ stage as it is still in the ‘automate’ stage. CIOs have to play an important role by linking IT to business strategy. Information needs of the executives are increasing and necessary steps for imple- menting data warehousing and OLAP solutions need to be taken. Supporting IS should be put in place to facilitate decision-making. Key performance indicators (KPIs) should be clearly identified and incorporated into the IS to monitor the health of the organization. These initiatives are expected to have the following implications: tighter integration of IT with business strategy transformation from the ‘informate mode’ to the ‘transformate’ mode implementation of newer business intelligence tools development of information-based decision-making culture better understanding of organization's KPIs by the IS staff.


2015 ◽  
Vol 2015 ◽  
pp. 1-6
Author(s):  
Manjula Gandhi Selvaraj ◽  
Devi Shree Jayabal ◽  
Thenmozhi Srinivasan ◽  
Palanisamy Balasubramanie

A key differentiator in a competitive market place is customer satisfaction. As per Gartner 2012 report, only 75%–80% of IT projects are successful. Customer satisfaction should be considered as a part of business strategy. The associated project parameters should be proactively managed and the project outcome needs to be predicted by a technical manager. There is lot of focus on the end state and on minimizing defect leakage as much as possible. Focus should be on proactively managing and shifting left in the software life cycle engineering model. Identify the problem upfront in the project cycle and do not wait for lessons to be learnt and take reactive steps. This paper gives the practical applicability of using predictive models and illustrates use of these models in a project to predict system testing defects thus helping to reduce residual defects.


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