scholarly journals The Oversight of Clinical Innovation in a Medical Marketplace

Author(s):  
Wendy Lipworth ◽  
Miriam Wiersma ◽  
Narcyz Ghinea ◽  
Tereza Hendly ◽  
Ian Kerridge ◽  
...  
2016 ◽  
Vol 8 (S8) ◽  
pp. S606-S612 ◽  
Author(s):  
Chao-Yu Liu ◽  
Chen-Sung Lin ◽  
Chia-Chuan Liu

2017 ◽  
Vol 4 (5) ◽  
pp. 419-426 ◽  
Author(s):  
Ilina Singh ◽  
Celia Morgan ◽  
Valerie Curran ◽  
David Nutt ◽  
Anne Schlag ◽  
...  
Keyword(s):  

Author(s):  
Barbara M. Benedict

This essay asks when and how did early periodical advertisements identify or solicit consumers by gender? In response to this question, Barbara Benedict analyses the representations and self-representation of women medical practitioners (physicians and apothecaries) and the female body in handbills and newspaper advertisements from 1650 to 1751. It argues that the rough-and-tumble world of advertisement provided women with opportunities to capitalise on their gendered physicality, despite the social and gender prejudices this move entailed. Benedict illuminates how medical ads by women physicians occupy an ambiguous position as simultaneously participants in the public world, the printed marketplace, and as privileged or limited by their special connection to domesticity, and particularly to the body. Print, the essay concludes, enabled early female medical practitioners to compete in the medical marketplace.


2017 ◽  
Vol 51 (4) ◽  
pp. 291-293
Author(s):  
Jitendra Raghuwanshi ◽  
Shivaprakash Gowdara ◽  
Anup Singhvi

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