scholarly journals Willingness to Pay for Rose Attributes: Helping Provide Consumer Orientation to Breeding Programs

2019 ◽  
Vol 52 (1) ◽  
pp. 1-15
Author(s):  
Daniel E. Chavez ◽  
Marco A. Palma ◽  
David H. Byrne ◽  
Charles R. Hall ◽  
Luis A. Ribera
Keyword(s):  
United States ◽  
Willingness To Pay ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
The United States ◽  
Breeding Programs ◽  
Consumer Orientation ◽  
Consumer Perspective ◽  
Market Trends

AbstractFloriculture value exceeds $5.8 billion in the United States. Environmental challenges, market trends, and diseases complicate breeding priorities. To inform breeders’ and geneticists’ research efforts, we set out to gather consumers’ preferences in the form of willingness to pay (WTP) for different rose attributes in a discrete choice experiment. The responses are modeled in WTP space, using polynomials to account for heterogeneity. Consumer preferences indicate that heat and disease tolerance were the most important aspects for subjects in the sample, followed by drought resistance. To the best of our knowledge, this is the first study to identify breeding priorities in rosaceous plants from a consumer perspective.

scholarly journals Patient Preferences for Injectable Treatments for Multiple Sclerosis in the United States: A Discrete-Choice Experiment

2015 ◽  
Vol 9 (2) ◽  
pp. 171-180 ◽  
Author(s):  
Christine Poulos ◽  
Elizabeth Kinter ◽  
Jui-Chen Yang ◽  
John F. P. Bridges ◽  
Joshua Posner ◽  
...  
Keyword(s):  
United States ◽  
Multiple Sclerosis ◽  
Discrete Choice Experiment ◽  
Discrete Choice ◽  
Patient Preferences ◽  
Choice Experiment ◽  
The United States

scholarly journals Consumer Preferences and Willingness to Pay for Locally Grown Organic Apples: Evidence from a Conjoint Study

HortScience ◽  
2010 ◽  
Vol 45 (3) ◽  
pp. 376-381 ◽  
Author(s):  
Qingbin Wang ◽  
Junjie Sun ◽  
Robert Parsons
Keyword(s):  
United States ◽  
Willingness To Pay ◽  
Food Industry ◽  
Consumer Preferences ◽  
Organic Food ◽  
Production Method ◽  
The United States ◽  
Important Food ◽  
Consumer Valuation ◽  
Locally Grown

Although organic food has rapidly emerged as an important food industry in the United States and many other countries, farmers and fruit growers need more information on consumer preferences and willingness to pay for locally grown organic food products to make better production and marketing decisions. This article presents the findings from a conjoint study on consumer valuation of major attributes of fresh apples (production method, price, certification, and product origin) and the tradeoffs between price and other attributes. Analysis results based on data from 382 respondents, or 3056 observations, in the state of Vermont suggest that there is likely a significant niche market for locally grown organic apples, and many consumers, especially people who had purchased organic food, are willing to pay significantly more for organic apples produced locally and certified by the Northeast Organic Farming Association. This study also suggests that there are significant differences in preferences between respondents who had purchased organic food and respondents who had not purchased organic food, although both groups showed a strong preference and willingness to pay for locally grown apples as compared with apples from other regions.

Consumer Preferences and Willingness to Pay for Nutraceuticals: A Discrete Choice Experiment

2021 ◽  
Vol 24 ◽  
pp. 167-172
Author(s):  
Siew Li Teoh ◽  
Surachat Ngorsuraches ◽  
Nai Ming Lai ◽  
Nathorn Chaiyakunapruk
Keyword(s):  
Willingness To Pay ◽  
Discrete Choice Experiment ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Consumer Preferences

scholarly journals U.S. Consumer Demand for Traditional and Greek Yogurt Attributes, Including Livestock Management Attributes

2020 ◽  
pp. 1-28
Author(s):  
Courtney Bir ◽  
Michael S. Delgado ◽  
Nicole Olynk Widmar
Keyword(s):  
United States ◽  
Willingness To Pay ◽  
Choice Experiment ◽  
The United States ◽  
High Fructose Corn Syrup ◽  
Livestock Management ◽  
Self Selection ◽  
Novel Approach ◽  
High Fructose ◽  
Nationally Representative

Abstract Consumer willingness to pay (WTP) for yogurt attributes was evaluated using a survey targeted to be nationally representative within the United States. A novel approach was used to allow for self-selection into the choice experiment for commonly purchased types of yogurt, either Greek or traditional, based on what consumers purchase. They were willing to pay a positive amount for requiring pasture access and not permitting dehorning/disbudding (which references the removal of horns or horn buds) for both traditional and Greek yogurt. Respondents had positive WTP for Greek yogurt labeled free of high-fructose corn syrup and a higher WTP for low-fat yogurt when compared to nonfat for both yogurt types.

scholarly journals Experimental Evidence on Willingness to Pay for Red Meat Traceability in the United States, Canada, the United Kingdom, and Japan

2005 ◽  
Vol 37 (3) ◽  
pp. 537-548 ◽  
Author(s):  
David L. Dickinson ◽  
Dee Von Bailey
Keyword(s):  
United States ◽  
Willingness To Pay ◽  
Experimental Evidence ◽  
Consumer Preferences ◽  
The United States ◽  
Red Meat ◽  
Experimental Auctions ◽  
Vickrey Auctions ◽  
The United Kingdom ◽  
Meat Safety

We employed Vickrey auctions to generate willingness-to-pay (WTP) data for red meat traceability and related product characteristics with comparable experimental auctions in the United States, Canada, the U.K., and Japan. The results show that subjects are willing to pay a nontrivial premium for traceability, but the same subjects show even higher WTP for traceability-provided characteristics like additional meat safety and humane animal treatment guarantees. The implication is that producers might be able to implement traceable meat systems profitably by tailoring the verifiable characteristics of the product to consumer preferences.

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