scholarly journals Consumer Preferences and Willingness to Pay for Locally Grown Organic Apples: Evidence from a Conjoint Study

HortScience ◽  
2010 ◽  
Vol 45 (3) ◽  
pp. 376-381 ◽  
Author(s):  
Qingbin Wang ◽  
Junjie Sun ◽  
Robert Parsons
Keyword(s):  
United States ◽  
Willingness To Pay ◽  
Food Industry ◽  
Consumer Preferences ◽  
Organic Food ◽  
Production Method ◽  
The United States ◽  
Important Food ◽  
Consumer Valuation ◽  
Locally Grown

Although organic food has rapidly emerged as an important food industry in the United States and many other countries, farmers and fruit growers need more information on consumer preferences and willingness to pay for locally grown organic food products to make better production and marketing decisions. This article presents the findings from a conjoint study on consumer valuation of major attributes of fresh apples (production method, price, certification, and product origin) and the tradeoffs between price and other attributes. Analysis results based on data from 382 respondents, or 3056 observations, in the state of Vermont suggest that there is likely a significant niche market for locally grown organic apples, and many consumers, especially people who had purchased organic food, are willing to pay significantly more for organic apples produced locally and certified by the Northeast Organic Farming Association. This study also suggests that there are significant differences in preferences between respondents who had purchased organic food and respondents who had not purchased organic food, although both groups showed a strong preference and willingness to pay for locally grown apples as compared with apples from other regions.

scholarly journals The Willingness to Pay for Local, Domestic, and Imported Bundled Fresh Produce by Online Shoppers

2018 ◽  
Vol 10 (12) ◽  
pp. 15
Author(s):  
Jean D. Gumirakiza ◽  
Taylor Choate
Keyword(s):  
United States ◽  
Willingness To Pay ◽  
Online Shopping ◽  
Positive Impact ◽  
Fresh Produce ◽  
The United States ◽  
Online Shoppers ◽  
Interest Level ◽  
Different Origins ◽  
Locally Grown

This study applies a Censored Normal Tobit Model on the 2016 survey data from 1,205 online shoppers in the South region of the United States to explain their Willingness To Pay (WTP) for a bundle of fresh produce from different origins. This study indicates that online shoppers are willing to pay $6.91, $6.38, and $5.22 for four pounds of bundled fresh produce that are locally, domestically grown, and imported respectively. We found that income category, interests in online shopping, interest level for local, interest level for organic, and monthly spending on fresh produce have a significant positive impact on the WTP for locally grown fresh produce. Results indicate that being married, high income, interests in online shopping, interests in local produce, interests in organic, and the monthly spending on fresh produce increase the WTP for domestically grown fresh produce, while age and being a female diminishes it. We further found that age, being a female, and interest in the freshness of the produce decrease the WTP for imported produce. Based on the findings from this study, we have suggested a couple of marketing implications and suggestions.

scholarly journals Willingness to Pay for Rose Attributes: Helping Provide Consumer Orientation to Breeding Programs

2019 ◽  
Vol 52 (1) ◽  
pp. 1-15
Author(s):  
Daniel E. Chavez ◽  
Marco A. Palma ◽  
David H. Byrne ◽  
Charles R. Hall ◽  
Luis A. Ribera
Keyword(s):  
United States ◽  
Willingness To Pay ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
The United States ◽  
Breeding Programs ◽  
Consumer Orientation ◽  
Consumer Perspective ◽  
Market Trends

AbstractFloriculture value exceeds $5.8 billion in the United States. Environmental challenges, market trends, and diseases complicate breeding priorities. To inform breeders’ and geneticists’ research efforts, we set out to gather consumers’ preferences in the form of willingness to pay (WTP) for different rose attributes in a discrete choice experiment. The responses are modeled in WTP space, using polynomials to account for heterogeneity. Consumer preferences indicate that heat and disease tolerance were the most important aspects for subjects in the sample, followed by drought resistance. To the best of our knowledge, this is the first study to identify breeding priorities in rosaceous plants from a consumer perspective.

scholarly journals Experimental Evidence on Willingness to Pay for Red Meat Traceability in the United States, Canada, the United Kingdom, and Japan

2005 ◽  
Vol 37 (3) ◽  
pp. 537-548 ◽  
Author(s):  
David L. Dickinson ◽  
Dee Von Bailey
Keyword(s):  
United States ◽  
Willingness To Pay ◽  
Experimental Evidence ◽  
Consumer Preferences ◽  
The United States ◽  
Red Meat ◽  
Experimental Auctions ◽  
Vickrey Auctions ◽  
The United Kingdom ◽  
Meat Safety

We employed Vickrey auctions to generate willingness-to-pay (WTP) data for red meat traceability and related product characteristics with comparable experimental auctions in the United States, Canada, the U.K., and Japan. The results show that subjects are willing to pay a nontrivial premium for traceability, but the same subjects show even higher WTP for traceability-provided characteristics like additional meat safety and humane animal treatment guarantees. The implication is that producers might be able to implement traceable meat systems profitably by tailoring the verifiable characteristics of the product to consumer preferences.

Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet

2007 ◽  
Vol 26 (2) ◽  
pp. 162-181 ◽  
Author(s):  
Marvin E. Goldberg ◽  
Kunter Gunasti
Keyword(s):  
United States ◽  
At Risk ◽  
Young People ◽  
Food Industry ◽  
The United States ◽  
Product Price ◽  
End Points ◽  
Convenience Stores ◽  
Marketing Activities ◽  
Youth Obesity

More than one-third of young people in the United States are either obese or at risk of becoming obese. The authors consider how food marketers have contributed to this problem and how they might help resolve it. The article organizes the marketing activities of food-related companies around the classic four Ps. The authors first discuss product, price, and promotion in terms of past, present, and potential future industry actions. They then discuss place as a function of four key commercial end points in the food channel: (1) supermarkets, (2) convenience stores, (3) restaurants, and (4) schools. The authors consider government actions in terms of how they affect the actions of both the food industry and consumers. Throughout the article, the authors consider how extant research can be extended in an effort to better understand and address the youth obesity problem.

Preliminary Estimates of Costs of Foodborne Disease in the United States

1989 ◽  
Vol 52 (8) ◽  
pp. 595-601 ◽  
Author(s):  
EWEN C. D. TODD
Keyword(s):  
United States ◽  
Food Industry ◽  
The United States ◽  
Control Measures ◽  
Effective Control ◽  
Foodborne Diseases ◽  
Hemorrhagic Colitis ◽  
E Coli ◽  
The Cost ◽  
Total Impact

Although the full economic impact of foodborne diseases has yet to be measured, preliminary studies show that the cost of illness, death, and business lost is high indeed. This impact is probably greatest in developing countries, but few facts are known. For the United States, preliminary estimates are 12.6 million cases costing $8.4 billion. These may seem excessive but other authors have postulated even higher case and dollar figures. Microbiological diseases (bacterial and viral) represent 84% of the United States' costs, with salmonellosis and staphylococcal intoxication being the most economically important diseases (annually $4.0 billion and $1.5 billion, respectively). Other costly types of illnesses are toxoplasmosis ($445 million), listeriosis ($313 million), campylobacteriosis ($156 million), trichinosis ($144 million), Clostridium perfringens enteritis ($123 million), and E. coli infections including hemorrhagic colitis ($223 million). Botulism has a high cost per case ($322,200), but its total impact is only $87 million because relatively few cases occur (270). This is because the food industry has been able to introduce effective control measures. Salmonellosis, however, is much more widespread (2.9 million cases) and affects all sectors of the food industry.

scholarly journals Non-Thermal Preservation of Fruit Juices

2008 ◽  
Author(s):  
V. M. (Bala) Balasubramaniam
Keyword(s):  
United States ◽  
High Pressure ◽  
Electric Field ◽  
Food Industry ◽  
Pulsed Electric Field ◽  
The United States ◽  
High Pressure Processing ◽  
Fruit Juices ◽  
Microbial Inactivation ◽  
Juice Processing

Consumers demand healthier fresh tasting foods without chemical preservatives. To address the need, food industry is exploring alternative preservation methods such as high pressure processing (HPP) and pulsed electric field processing. During HPP, the food material is subjected to elevated pressures (up to 900 MPa) with or without the addition of heat to achieve microbial inactivation with minimal damage to the food. One of the unique advantages of the technology is the ability to increase the temperature of the food samples instantaneously; this is attributed to the heat of compression, resulting from the rapid pressurization of the sample. Pulsed electric field (PEF) processing uses short bursts of electricity for microbial inactivation and causes minimal or no detrimental effect on food quality attributes. The process involves treating foods placed between electrodes by high voltage pulses in the order of 20–80 kV (usually for a couple of microseconds). PEF processing offers high quality fresh-like liquid foods with excellent flavor, nutritional value, and shelf life. Pressure in combination with other antimicrobial agents, including CO2, has been investigated for juice processing. Both HPP and PEF are quite effective in inactivating harmful pathogens and vegetative bacteria at ambient temperatures. Both HPP and PEF do not present any unique issues for food processors concerning regulatory matters or labeling. The requirements are similar to traditional thermal pasteurization such as development of a Hazard Analysis Critical Control Point (HACCP) plan for juices and beverages. Examples of high pressure, pasteurized, value added products commercially available in the United States include smoothies, fruit juices, guacamole, ready meal components, oysters, ham, poultry products, and salsa. PEF technology is not yet widely utilized for commercial processing of food products in the United States. The presentation will provide a brief overview of HPP and PEF technology fundamentals, equipment choices for food processors, process economics, and commercialization status in the food industry, with emphasis on juice processing. Paper published with permission.

scholarly journals Freedom Fries

2010 ◽  
Vol 2 (3) ◽  
pp. 256-281 ◽  
Author(s):  
Guy Michaels ◽  
Xiaojia Zhi
Keyword(s):  
United States ◽  
Willingness To Pay ◽  
Bilateral Trade ◽  
The United States ◽  
Average Decrease ◽  
Percentage Points ◽  
The Us

Do firms always choose the cheapest suitable inputs, or can group attitudes affect their choices? To investigate this question, we examine the deterioration of relations between the United States and France from 2002–2003, when France's favorability rating in the US fell by 48 percentage points. We estimate that the worsening attitudes reduced bilateral trade by about 9 percent and that trade in inputs probably declined similarly, by about 8 percent. We use these estimates to calculate the average decrease in firms' willingness to pay for French (or US) commodities when attitudes worsened. (JEL D24, F13, F14, L14, L21)

scholarly journals McDonald's — Much Maligned, But an Engine of Economic Development

2007 ◽  
Vol 7 (4) ◽  
pp. 1850123 ◽  
Author(s):  
Adrian E. Tschoegl
Keyword(s):  
United States ◽  
Economic Development ◽  
Fast Food ◽  
Food Industry ◽  
The United States ◽  
External Effects ◽  
Fast Food Industry ◽  
The Us ◽  
Per Se ◽  
Backward Linkages

Critics have excoriated the US fast-food industry in general, and McDonald's most particularly, both per se and as a symbol of the United States. However, examining McDonald's internationalization and development abroad suggests that McDonald's and the others of its ilk are sources of development for mid-range countries. McDonald's brings training in management, encourages entrepreneurship directly through franchises and indirectly through demonstration effects, creates backward linkages that develop local suppliers, fosters exports by their suppliers, and has positive external effects on productivity and standards of service, cleanliness, and quality in the host economies.

scholarly journals Consumer Preferences for Oyster Attributes: Field Experiments on Brand, Locality, and Growing Method

2017 ◽  
Vol 46 (2) ◽  
pp. 315-337 ◽  
Author(s):  
Maik Kecinski ◽  
Kent D. Messer ◽  
Lauren Knapp ◽  
Yosef Shirazi
Keyword(s):  
United States ◽  
Field Experiments ◽  
Consumer Preferences ◽  
Revealed Preference ◽  
The United States ◽  
Dichotomous Choice ◽  
Production Methods ◽  
The Past ◽  
Oyster Aquaculture ◽  
First Time

Oyster aquaculture has experienced tremendous growth in the United States over the past decade, but little is known about consumer preferences for oysters. This study analyzed preferences for oysters with varied combinations of brands, production locations, and production methods (aquaculture vs. wild-caught) using dichotomous choice, revealed preference economic field experiments. Results suggest significant and distinct differences in behavior between first-time and regular oyster consumers. While infrequent oyster consumers were drawn to oysters labeled as wild-caught, experienced oyster consumers preferred oysters raised via aquaculture. These findings will be valuable for growers and policymakers who invest in aquaculture to improve surrounding ecosystems.

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