Decoy effects and attribute-level inferences.

1999 ◽  
Vol 84 (5) ◽  
pp. 823-828 ◽  
Author(s):  
Jerel E. Slaughter ◽  
Evan F. Sinar ◽  
Scott Highhouse
2006 ◽  
Author(s):  
Mark E. Faust ◽  
Kristi S. Multhaup ◽  
Patricia A. Brooks ◽  
Sarah Frey ◽  
Blair Hicks ◽  
...  

2000 ◽  
Author(s):  
Janet A. Schwartz ◽  
Gretchen B. Chapman

1996 ◽  
Vol 67 (3) ◽  
pp. 326-344 ◽  
Author(s):  
Douglas H. Wedell ◽  
Jonathan C. Pettibone
Keyword(s):  

2017 ◽  
Vol 41 (4) ◽  
pp. 277-293 ◽  
Author(s):  
Jinsong Chen

Q-matrix validation is of increasing concern due to the significance and subjective tendency of Q-matrix construction in the modeling process. This research proposes a residual-based approach to empirically validate Q-matrix specification based on a combination of fit measures. The approach separates Q-matrix validation into four logical steps, including the test-level evaluation, possible distinction between attribute-level and item-level misspecifications, identification of the hit item, and fit information to aid in item adjustment. Through simulation studies and real-life examples, it is shown that the misspecified items can be detected as the hit item and adjusted sequentially when the misspecification occurs at the item level or at random. Adjustment can be based on the maximum reduction of the test-level measures. When adjustment of individual items tends to be useless, attribute-level misspecification is of concern. The approach can accommodate a variety of cognitive diagnosis models (CDMs) and be extended to cover other response formats.


2018 ◽  
Vol 3 (1) ◽  
pp. 55-72
Author(s):  
Amanda Working ◽  
◽  
Mohammed Alqawba ◽  
Norou Diawara ◽  
Ling Li ◽  
...  

1987 ◽  
Vol 24 (4) ◽  
pp. 377-388 ◽  
Author(s):  
Cornelia Dröge ◽  
René Y. Darmon

The authors compare the relative effectiveness of comparative/noncomparative and product-based/non-product-based advertising in the implementation of an associative strategy for cognitive brand positioning. Two metaconstructs, cognitive accuracy and cognitive clarity, are defined, each within an attitude model and a probabilistic multidimensional scaling model. The results from these very different methodological and conceptual approaches indicate that direct comparative advertisements are superior in engendering overall brand positioning, whereas only product-based direct comparative ads are superior in engendering brand positioning at the attribute level, and only in terms of positioning clarity.


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