Relationship between injunctive norms and alcohol consequences in college students

Changing consumption behavior can offer co-benefits in reduction of environmental issues and encouraging improvements to environmentally friendly or sustainable production. We propose a novel value-social norm-enjoyment-based motivation (VSE) model and test the factors that influence individual pro-environmental apparel purchasing behavior. Data were obtained from 353 college students in Korea and analyzed by using SEM. Our results show that individuals who endorse bio-altruistic values who engage in eco-friendly environmental behavior in apparel domain are influenced by descriptive norms and injunctive norms. Further, enjoyment-based motivation was found to be a key mediator among bio-altruistic value, descriptive norms, and injunctive norms on pro-environmental purchasing behavior. However, injunctive norms do not directly influence purchasing behavior, but rather, are integrated to enjoyment-based intrinsic motivation, then indirectly affect purchasing behavior.

Download Full-text

Let's Get This Party Started: The Effects of Descriptive and Injunctive Norms on Preparty Behavior in College Students

Substance Use & Misuse ◽

10.3109/10826084.2013.824473 ◽

2013 ◽

Vol 49 (1-2) ◽

pp. 166-175 ◽

Cited By ~ 11

Author(s):

Patricia C. Rutledge ◽

Barbara J. McCarthy ◽

Rebecca M. Lendyak

Keyword(s):

College Students ◽

Injunctive Norms

Download Full-text

Prototypes of drinkers and accessibility of injunctive norms predict college drinking

Journal of Health Psychology ◽

10.1177/1359105316683240 ◽

2017 ◽

Vol 24 (6) ◽

pp. 823-832 ◽

Cited By ~ 1

Author(s):

Nancy Rhodes ◽

Christopher Loiewski ◽

Bridget Potocki ◽

Rachel Ralston

Keyword(s):

College Students ◽

Drinking Behavior ◽

Theoretical Models ◽

Self Report ◽

First Year ◽

Injunctive Norm ◽

Injunctive Norms ◽

First Year College ◽

Student Drinking ◽

First Year College Students

A self-report survey of first-year college students ( n = 421; 46% female) included measures of perceived prototype, attitude and injunctive norm accessibility, past drinking behavior, and future drinking intention. Both norm accessibility and prototype perception were significant predictors of intention to drink in the future among first-year college students. The effect of prototypes on drinking diminished as pro-drinking norms became more accessible, indicating greater automaticity of drinking decision-making. Theoretical models of drinking intention should include both normative constructs and prototypes. Implications for interventions to reduce college student drinking are discussed.

Download Full-text