The Congruency of Temporal Perspective with Visualization Aids and its Effect on New Product Evaluation

2010 ◽  
Author(s):  
Min Zhao ◽  
Darren Dahl ◽  
Steven Hoeffler
Keyword(s):  
New Product ◽  
Product Evaluation ◽  
Temporal Perspective

The Role of Imagination-Focused Visualization on New Product Evaluation

2009 ◽  
Vol 46 (1) ◽  
pp. 46-55 ◽  
Author(s):  
Min Zhao ◽  
Steve Hoeffler ◽  
Darren W. Dahl
Keyword(s):  
New Product ◽  
Product Evaluation

New Product Evaluation Using a Bayesian Dynamic Program

1981 ◽  
Vol 32 (3) ◽  
pp. 223-232
Author(s):  
Walter O. Rom ◽  
Frederick W. Winter
Keyword(s):  
New Product ◽  
Product Evaluation ◽  
Dynamic Program

Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review

1979 ◽  
Vol 16 (2) ◽  
pp. 159-180 ◽  
Author(s):  
Allan D. Shocker ◽  
V. Srinivasan
Keyword(s):  
Customer Satisfaction ◽  
Critical Review ◽  
New Product ◽  
Product Evaluation ◽  
Concept Generation ◽  
Product Concept ◽  
Concept Evaluation

Multiattribute research in marketing seeks an understanding of the structure of customer decisions with respect to the market offerings of a firm and its competitors. Through such understanding the firm trys to evaluate and/or design its offerings for greater customer satisfaction and profitability. Recent applications of such research to new product evaluation and to concept generation are reviewed and critiqued, relevant methodologies are contrasted, and the import of this research thrust for management is assessed.

New Product Evaluation: Electric Vehicles for Commercial Applications

1976 ◽  
Vol 40 (1) ◽  
pp. 74 ◽  
Author(s):  
George Hargreaves ◽  
John D. Claxton ◽  
Frederick H. Siller
Keyword(s):  
Electric Vehicles ◽  
New Product ◽  
Product Evaluation ◽  
Commercial Applications

Imagination Difficulty and New Product Evaluation

2012 ◽  
Vol 29 ◽  
pp. 76-90 ◽  
Author(s):  
Min Zhao ◽  
Steve Hoeffler ◽  
Darren W. Dahl
Keyword(s):  
New Product ◽  
Product Evaluation
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