The Role of Imagination-Focused Visualization on New Product Evaluation

2009 ◽  
Vol 46 (1) ◽  
pp. 46-55 ◽  
Author(s):  
Min Zhao ◽  
Steve Hoeffler ◽  
Darren W. Dahl
2008 ◽  
Vol 34 (6) ◽  
pp. 897-913 ◽  
Author(s):  
Susan Jung Grant ◽  
Alice M. Tybout

2018 ◽  
Vol 24 (2) ◽  
pp. 145-158 ◽  
Author(s):  
Jesper H. Nielsen ◽  
Jennifer Edson Escalas ◽  
Steve Hoeffler

2020 ◽  
Vol 37 (3) ◽  
pp. 228-248 ◽  
Author(s):  
Enrico Forti ◽  
Maurizio Sobrero ◽  
Andrea Vezzulli

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