The Role of Imagination-Focused Visualization on New Product Evaluation

Journal of Marketing Research ◽

10.1509/jmkr.46.1.46 ◽

2009 ◽

Vol 46 (1) ◽

pp. 46-55 ◽

Author(s):

Min Zhao ◽

Steve Hoeffler ◽

Darren W. Dahl

Keyword(s):

New Product ◽

Product Evaluation

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9. Just Imagine: The Role of Visualization in New Product Evaluation

Flux ◽

10.3138/9781442698390-011 ◽

2012 ◽

pp. 167-181

Author(s):

Min Zhao

Keyword(s):

New Product ◽

Product Evaluation

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The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty

Journal of Consumer Research ◽

10.1086/527342 ◽

2008 ◽

Vol 34 (6) ◽

pp. 897-913 ◽

Author(s):

Susan Jung Grant ◽

Alice M. Tybout

Keyword(s):

New Product ◽

Product Evaluation ◽

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Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization

SSRN Electronic Journal ◽

10.2139/ssrn.935048 ◽

2006 ◽

Author(s):

Min Zhao ◽

Steve Hoeffler ◽

Darren W. Dahl

Keyword(s):

New Product ◽

Product Evaluation

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The Congruency of Temporal Perspective with Visualization Aids and its Effect on New Product Evaluation

PsycEXTRA Dataset ◽

10.1037/e621072012-236 ◽

2010 ◽

Author(s):

Min Zhao ◽

Darren Dahl ◽

Steven Hoeffler

Keyword(s):

New Product ◽

Product Evaluation ◽

Temporal Perspective

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Mental simulation and category knowledge affect really new product evaluation through transportation.

Journal of Experimental Psychology Applied ◽

10.1037/xap0000169 ◽

2018 ◽

Vol 24 (2) ◽

pp. 145-158 ◽

Author(s):

Jesper H. Nielsen ◽

Jennifer Edson Escalas ◽

Steve Hoeffler

Keyword(s):

New Product ◽

Product Evaluation ◽

Mental Simulation ◽

Category Knowledge

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THE IMPACT OF CONSPICUOUS CONSUMPTION AND PERCEIVED VALUE ON NEW PRODUCT ADOPTION INTENTION THE MODERATING ROLE OF CREATIVITYSEEKING PERSONALITY

Global Fashion Management Conference ◽

10.15444/gfmc2017.02.08.02 ◽

2017 ◽

Vol 2017 ◽

pp. 158-162

Author(s):

Meixiang Cui ◽

◽

Subin Im

Keyword(s):

Perceived Value ◽

Conspicuous Consumption ◽

New Product ◽

Product Adoption ◽

New Product Adoption ◽

Moderating Role ◽

Adoption Intention

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DOES EXTERNAL ENVIRONMENTAL UNCERTAINTY DETERMINE POWER STRUCTURE IN THE NEW PRODUCT DEVELOPMENT PROCESS? THE ROLE OF NEW PRODUCT DEVELOPMENT DURATION

10.15444/gmc2014.07.07.01 ◽

2014 ◽

Author(s):

Chiayang Mac Chang ◽

◽

Lien-Ti Bei ◽

Yung-Chien Lou

Keyword(s):

Product Development ◽

New Product Development ◽

Development Process ◽

Environmental Uncertainty ◽

Power Structure ◽

New Product ◽

Product Development Process ◽

Development Duration ◽

New Product Development Process

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THE ROLE OF KNOWLEDGE SHARING PROCESS AND TEAM STABILITY ON NEW PRODUCT PERFORMANCE

Global Fashion Management Conference ◽

10.15444/gfmc2017.05.07.01 ◽

2017 ◽

Vol 2017 ◽

pp. 431-432

Author(s):

Tae Ho song ◽

◽

Nahyun An

Keyword(s):

Knowledge Sharing ◽

New Product ◽

Product Performance ◽

New Product Performance

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The Influence of Corporate Image Association on Consumer Product Evaluation: The Moderating Role of Cognitive Style

Journal of Product Research ◽

10.36345/kacst.2017.35.2.013 ◽

2017 ◽

Vol 35 (2) ◽

pp. 103-115

Author(s):

Hur, Chung ◽

Chan-Koo, Yeo

Keyword(s):

Cognitive Style ◽

Product Evaluation ◽

Corporate Image ◽

Consumer Product ◽

Moderating Role

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Continuity, Change, and New Product Performance: The Role of Stream Concentration *

Journal of Product Innovation Management ◽

10.1111/jpim.12521 ◽

2020 ◽

Vol 37 (3) ◽

pp. 228-248 ◽

Author(s):

Enrico Forti ◽

Maurizio Sobrero ◽

Andrea Vezzulli

Keyword(s):

New Product ◽

Product Performance ◽

New Product Performance

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