The influence of source expertise on attitude certainty: A look at a new role of source expertise in persuasion

2006 ◽  
Author(s):  
Derek Rucker ◽  
Richard Petty
2018 ◽  
Vol 39 (1) ◽  
pp. 18-31 ◽  
Author(s):  
Ivanka Pjesivac ◽  
Nicholas Geidner ◽  
Jaclyn Cameron

This 2 × 2 experimental study (N = 196) tested the effects of source expertise and opinion valence in readers’ comments on the credibility of an online news story about genetically modified organisms (GMOs). Source expertise had a significant influence on perceptions of article credibility; articles were judged more credible when public comments embedded in the story were from expert sources (e.g., scientists) rather than nonexpert sources (e.g., Twitter users). Effects were larger on high-frequency news users, regardless of whether comments were for or against GMOs. Results suggest that Internet users mainly use the peripheral or heuristic route of information processing to evaluate online news credibility. The importance for online journalism of social heuristics via opinions of other people is discussed.


2008 ◽  
Vol 38 (2) ◽  
pp. 280-295 ◽  
Author(s):  
Steven M. Smith ◽  
Leandre R. Fabrigar ◽  
Bonnie L. MacDougall ◽  
Naomi L. Wiesenthal

2001 ◽  
Vol 60 (4) ◽  
pp. 253-263 ◽  
Author(s):  
René Ziegler ◽  
Michael Diehl

To test for the effect of multiple source information on message scrutiny, in a three-factorial experiment source likability, source expertise, and argument quality were manipulated independently. In line with predictions, results indicated heightened message scrutiny in the case of inconsistent as compared to consistent source information. Thus, argument quality affected attitudes and perceived argument strength only when the message was presented by a dislikable expert and a likable non-expert (inconsistent source information). Both measures were unaffected by argument quality when the message was presented by a likable expert and a dislikable non-expert (consistent source information). The role of multiple source information in persuasion is discussed.


2010 ◽  
Vol 46 (6) ◽  
pp. 874-883 ◽  
Author(s):  
John V. Petrocelli ◽  
Joshua J. Clarkson ◽  
Zakary L. Tormala ◽  
Kristin S. Hendrix

Author(s):  
Flora Kokkinaki

The present research investigates the moderating role of meta-attitudinal properties in the Theory of Reasoned Action. Participants reported their attitudes towards voting for a particular political party, as well as their certainty, experienced ambivalence and subjective knowledge. They also reported their subjective norms, voting intentions and, at a later stage, their voting behavior. The results corroborate the predictive value of the theory. They also support the hypothesized moderating role of attitude certainty and subjective knowledge and indicate that individuals who feel certain about their attitudes and think are well-informed are more likely to base their behavioral decisions on these attitudes and less likely to rely on the expectations of important others. These findings are discussed in relation to attitude-behavior consistency and to social influence.


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