scholarly journals Attitudinal and normative influence on behavioral intentions: the moderating role of meta-attitudinal judgments within the Theory of Reasoned Action

2020 ◽  
Vol 16 (1) ◽  
pp. 28
Author(s):  
Flora Kokkinaki
Keyword(s):  
Political Party ◽  
Voting Behavior ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Subjective Norms ◽  
Subjective Knowledge ◽  
Attitude Certainty ◽  
Behavior Consistency ◽  
Moderating Role

The present research investigates the moderating role of meta-attitudinal properties in the Theory of Reasoned Action. Participants reported their attitudes towards voting for a particular political party, as well as their certainty, experienced ambivalence and subjective knowledge. They also reported their subjective norms, voting intentions and, at a later stage, their voting behavior. The results corroborate the predictive value of the theory. They also support the hypothesized moderating role of attitude certainty and subjective knowledge and indicate that individuals who feel certain about their attitudes and think are well-informed are more likely to base their behavioral decisions on these attitudes and less likely to rely on the expectations of important others. These findings are discussed in relation to attitude-behavior consistency and to social influence.

scholarly journals Customer’s Intention with Moderating Role of Pricing on Islamic Personal Financing of Pakistan

2021 ◽  
Vol 5 (1) ◽  
pp. 293-308
Author(s):  
Sadia Saeed ◽  
Dr. Hina Shahab ◽  
Dr. Shehla Akhtar
Keyword(s):  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Banking System ◽  
Subjective Norms ◽  
Islamic Banking ◽  
Pricing Policy ◽  
Two Cities ◽  
The Relationship ◽  
Moderating Role

Financial industries are rapidly accepting the Islamic banking system. Using theory of reasoned action (TRA) model the study investigates the three factors including attitude, religiosity and subjective norms in measuring the intention of customers to adopt Islamic banking products along with moderating role of pricing. The sample of 220 banks consumers from two cities of Rawalpindi and Islamabad are gathered using convenient sampling. Regression results suggest that all three factors influence the intention of customers in buying Islamic banking products. Moreover, pricing moderates the relationship in developing intention of customer to adopt Islamic personal financing in the context of religiosity.The finding of the study identifies that Islamic bankers should adopt pricing policy based upon fair practices of Shariah. In addition awareness to people about Islamic products through marketing is essential in clearing their misconceptions towards investment in Islamic products.

The Influence of Social Interactions and Subjective Norms on Social Media Postings

2020 ◽  
Vol 19 (03) ◽  
pp. 2050023
Author(s):  
Ibrahim Arpaci
Keyword(s):  
Social Media ◽  
Theoretical Model ◽  
Social Interactions ◽  
Significant Role ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Sem Analysis ◽  
Subjective Norms ◽  
Behavioural Intentions

This study investigated the influence of social interactions and subjective norms on individuals’ social media postings. The study developed a theoretical model by extending the Theory of Reasoned Action with social interactions. A CB-SEM analysis was conducted to test the hypothesised relationships based on the data collected from 312 social media users. Results indicated that social interactions (i.e. likes, shares, comments and follows) were significantly related to the attitude towards the selfie-posting behaviour. Further, the attitude and subjective norms were significantly related to behavioural intentions, which together accounted for a significant amount of variance in the actual behaviour. The findings contributed to literature by introducing the significant role of “social interactions” in predicting the attitude towards the selfie-posting behaviour.

Burying the Dead: Predicting the Purchase Intentions for Funeral Products Using the Theory of Reasoned Action

2021 ◽  
pp. 097215092098491
Author(s):  
Tshegofatso Alice Monkge ◽  
Rina Makgosa
Keyword(s):  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Starting Point ◽  
Good Starting Point ◽  
Burial Rituals ◽  
Insight Into ◽  
Structured Questionnaire

The study departs from the norm by investigating how attitudes and subjective norms conceptualized through the aggregated and disaggregated approaches predict intentions to purchase funeral products, as well as how the effects differ between groups based on past purchase behaviour. A structured questionnaire was self-administered to a purposeful sample of 500 Christians in Gaborone, Botswana, of which 457 (i.e., 91%) were useful responses. The findings of the aggregated approach show that both attitudes and subjective norms significantly and positively affect purchase intentions of funeral products. The effects are more evident for those who have purchased funeral products before, while the purchase intentions of those who have not purchased funeral products are influenced by subjective norms only. However, the findings based on the disaggregated approach reflect that motivation to comply is the most dominant, significant and positive predictor of intentions to purchase funeral products. Further results indicate that the intentions of those who have purchased funeral products before were significantly and positively influenced by evaluations, normative beliefs and motivation to comply, while the intentions of non-purchasers were only influenced significantly and positively by their motivation to comply. Thus, motivation to comply serves as a significant and positive predictor of intentions regardless of past purchase behaviour. The results imply that various components of attitudes and subjective norms affect intentions differently, and variations do exist in the effects according to the groups’ past purchase behaviour. This study adopts a consumer behaviour perspective in offering insight into Christian burial rituals. By applying the Theory of Reasoned Action, the link between intentions and its predictors is investigated, which extends the literature about the purchase of funeral products beyond the study of spending behaviour. Its concentration on Christians in Botswana also provides a good starting point for highlighting the role of religiosity on the purchase of funeral products, while embracing an understudied society.

Will ‘doing right’ lead to ‘doing well’? An examination of green behavior

2018 ◽  
Vol 35 (2) ◽  
pp. 169-182 ◽  
Author(s):  
Anupama Sukhu ◽  
Robert Scharff
Keyword(s):  
Customer Loyalty ◽  
Reasoned Action ◽  
Subjective Norms ◽  
Green Marketing ◽  
Content Type ◽  
Level Of Education ◽  
Green Behavior ◽  
Moderating Role ◽  
Green Hotels

Purpose The purpose of this research was to identify the drivers of customer loyalty in the context of green marketing. In particular, the extended theory of reasoned action model specified here added crucial constructs in consumer behavior, namely, consumers’ trust and beliefs about corporate social responsibility, to increase the predictability of the model. Additionally, the moderating role of level of education in predicting customer loyalty to hotels was also examined. Design/methodology/approach A mixed methodology was used for the study. A structural mixed methodology was used for the study. A structural model was developed to understand the theoretical relationships between identified constructs. Additionally, multiple regression analyses were used to identify the moderating role of level of education in predicting consumer loyalty. Data collected through an online survey from 446 hotel guests were used for the analyses. Findings The results indicated that in addition to attitude and subjective norms, consumers’ trust in hotels’ intentions to be green influence their loyalty to green hotel enterprises. Further investigation also showed significant moderating influence of levels of education in their choice to be loyal to green hotels. Research limitations/implications Even though the majority of the study’s sample has extensive travel experience, the data were collected from university employees, which might have limited the findings of this study. Practical implications Consumers need to trust ethical claims in adopting green practices to become loyal customers. Hence, it is imperative for marketers to convey that their business believe in proenvironmental activities. Additionally, marketers should not neglect their level of education because it influences their loyalty to green hotels. Green marketing should target not only an individual customer but also his/her ties to significant others, because subjective norms influence customer loyalty to green hotels. Originality/value This research developed a comprehensive model to understand customer loyalty to green hotels, thus providing insights to marketers and academics about a timely subject, namely, green behavior. In doing so, this research added crucial constructs to extend the traditional model of theory of reasoned action as well as examined the moderating role of level of education in the identified model.

scholarly journals Examining Factors Influencing Customer Intention to Use Islamic Home Financing: A Study in UTM

2018 ◽  
pp. 648-653
Keyword(s):  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Subjective Norms ◽  
Intention To Use ◽  
Product Knowledge ◽  
Islamic Banks ◽  
Determinant Factors ◽  
Islamic Bank ◽  
Factors Influencing ◽  
Religious Obligation

Islamic home financing is a kind of product offered by Islamic banks, which is based on the principle of Sharia. Using the Theory of Reasoned Action (TRA) as basis, this study examine factors that influence customers intention in using Islamic home financing. 342 usable surveys are obtained from Islamic bank customers which are the staff in UTM. There are six determinant factors which are attitudes, subjective norms, religious obligation, price and product knowledge were tested. The outcomes show that attitude, religious obligation and product knowledge significantly influenced customers’ intention to use Islamic home financing while price and subjective norms are not significant. The results would help bankers to improving the strategies about the factors that they need the effective market Islamic home financing products in order to be more competitive and known to customers.

The application of the theory of reasoned action on services of Islamic rural banks in Indonesia

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ihsan Effendi ◽  
Miftahuddin Murad ◽  
Ahmad Rafiki ◽  
Mitra Musika Lubis
Keyword(s):  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Public Awareness ◽  
Sampling Technique ◽  
Equation Model ◽  
Subjective Norms ◽  
Product Knowledge ◽  
Content Type ◽  
Use Of Services

Purpose The Islamic rural banks have the potential to grow in Indonesia. It is important to learn and study the consumer behaviors toward the Islamic rural banks’ services to plan for future strategies. The purpose of this paper is to test the applicability of the theory of reasoned action in predicting the customers’ decision to use the Islamic rural banks’ services. Design/methodology/approach The descriptive and structural equation model analyses were used to analyze the data. A random sampling technique is adopted with a sample size of 180 consumers of the Islamic rural banks. There are variables to be tested such as Sharia system compliance, product knowledge on Sharia, promotion, services, attitude, subjective norms, intention and customer decisions to use the Islamic rural banks’ services. Findings The results found that the Sharia system compliance, promotion, services, attitude, subjective norms and intention variables have a significant effect on the use of services at Islamic rural banks. Only product knowledge on Sharia variable has been found to be insignificant. Originality/value The model can be used to prepare better strategies to attract more customers as well as increase public awareness toward Islamic rural banks’ products and services. The results are useful as a benchmark for policymakers to improve the establishment of Islamic rural banks particularly in Indonesia.

The Theory of Reasoned Action and the Role of External Factors on Heterosexual Men's Monogamy and Condom Use1

2007 ◽  
Vol 38 (1) ◽  
pp. 97-134 ◽  
Author(s):  
Blair Beadnell ◽  
Sharon A. Baker ◽  
Mary Rogers Gillmore ◽  
Diane M. Morrison ◽  
Bu Huang ◽  
...  
Keyword(s):  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
External Factors

Drivers of intention to use Murabaha financing: religiosity as moderator

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naqeeb Ullah Atal ◽  
Mohammad Iranmanesh ◽  
Fathyah Hashim ◽  
Behzad Foroughi
Keyword(s):  
Social Influence ◽  
Reasoned Action ◽  
Intention To Use ◽  
Content Type ◽  
The Impact ◽  
Positive Effect ◽  
Moderating Role ◽  
Insight Into ◽  
Religious Obligation

Purpose The purpose of this paper is to investigate the determinants of Muslims’ attitude and intention towards Murabaha financing by considering religiosity as a moderator. Design/methodology/approach The data were collected through a survey of 373 Muslims in Afghanistan and were analysed using the partial least squares technique. Findings The results showed that social influence and religious obligation have a positive effect on attitude towards Murabaha financing. Furthermore, social influence and attitude have a positive effect on the intention to use Murabaha financing. Religiosity moderates negatively the impact of social influence on attitude towards Murabaha financing. Practical implications Managers and marketers of Islamic banks may benefit from the findings of this study, which provide insight into the factors that should be considered to promote Murabaha financing. Originality/value The findings contribute to the literature on Islamic financing products by demonstrating the drivers of attitude towards and intention to use Murabaha financing. The study also extends the literature by testing the moderating role of religiosity. Furthermore, the study extends the theory of reasoned action in the context of Islamic financing by introducing religious obligation as a potential driver of attitude and religiosity as a moderator.

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