theory of reasoned action
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PLoS ONE ◽  
2022 ◽  
Vol 17 (1) ◽  
pp. e0261869
Author(s):  
Taslima Akther ◽  
Tasnima Nur

The aim of this study is to investigate the key factors influencing the acceptance of COVID-19 vaccines and develop a model based on the theory of reasoned action, belief in conspiracy theory, awareness, perceived usefulness, and perceived ease of use. The authors created and distributed a self-administered online questionnaire using Google Forms. Data were collected from 351 respondents ranging in age from 19 to 30 years, studying at the graduate and postgraduate levels at various public universities in Bangladesh. The Partial Least Squares Structural Equation Modeling (PLS-SEM) method was used to analyze the data. The results indicate that belief in conspiracy theory undermines COVID-19 vaccine acceptance, thereby negatively impacting the individual attitudes, subjective norms, and acceptance. Individual awareness, on the other hand, has a strong positive influence on the COVID-19 vaccine acceptance. Furthermore, the perceived usefulness of vaccination and the perceived ease of obtaining the vaccine positively impact attitude and the acceptance of immunization. Individuals’ positive attitudes toward immunization and constructive subjective norms have a positive impact on vaccine acceptance. This study contributes to the literature by combining the theory of reasoned action with conspiracy theory, awareness, perceived usefulness, and perceived ease of use to understand vaccine acceptance behavior. Authorities should focus on campaigns that could reduce misinformation and conspiracy surrounding COVID-19 vaccination. The perceived usefulness of vaccination to prevent pandemics and continue normal education will lead to vaccination success. Furthermore, the ease with which people can obtain the vaccine and that it is free of cost will encourage students to get vaccinated to protect themselves, their families, and society.


2021 ◽  
pp. 016555152110605
Author(s):  
Sawasn J Al-Husseini

Based on the theory of reasoned action, this study examined the impact of social capital and individual motivations on information sharing in the context of higher education. The research conducted an online survey of 277 academic technicians in five academic institutions in public university in Iraq. The model was developed using the structural equation modelling technique with AMOS v.27 and conditional hypotheses were tested. The findings suggest that social connection, trust, reciprocity, shared language, vision and a positive attitude towards assisting others influence technicians’ willingness to share information. It is also shown that attitude and subjective norms significantly affect information-sharing intentions. The results provide insights into understanding the social capital processes and individual motivations that contribute to information sharing among academic technicians in developing countries, particularly Iraq. Therefore, lab managers can implement practical plans to support these factors.


2021 ◽  
Vol 12 (8) ◽  
pp. 2061-2078
Author(s):  
Rushikesh Ulhas Khire ◽  
Adam Edward Bell ◽  
Schreiber Wiebke ◽  
Chun Wang

The main purpose of this study is to gain a better understanding of the factors that determine behavioral intention of expatiates living in Taiwan to send surgical masks to their native country following the Covid-19 outbreak. To achieve this, the study builds a research model by extending Theory of Reasoned Action (TRA) with Knowledge-Attitude-Behavior (KAB) and Risk perception conceptions, incorporating Covid-19 related factors such as knowledge, fear, and risk perception and situational factors such as perceived mask scarcity. An online questionnaire was administered with 83 respondents participating. A partial least squares structural equation modeling (PLS-SEM) analysis was used to evaluate the collected data. We found that no significant relationship between both Covid-19 risk perception, and fear and expatiates’ attitudes to send surgical masks back home. Results further reveal that Covid-19 knowledge is the only factor that significantly influence expatriates’ attitudes, which in turn impact their on the intention to send surgical masks to their native countries. Perceived mask scarcity found to positively moderate relationship between attitude and intention. This study contributes to the growing body of literature and research focused on the Covid-19 pandemic, and offers some implications for future research on the correlations between knowledge and scarcity in the context of the theory of reasoned action. Although the current study examines a contemporary critical issue, it presents a key example of personal protective equipment (PPE).


2021 ◽  
Author(s):  
◽  
Farhana Tahmida Newaz

<p>The role of religiosity on consumers‟ buying decisions is increasingly gaining the attention of researchers and practitioners. However, its role in consumer behaviour is not yet well established, particularly in the behaviour of Muslim consumers when buying financial products. The rapid growth of Islamic finance during the last 10 years across regions for various Islamic Financial Products (IFPs) provides opportunities and challenges to managers and researchers. Considering the rapid growth of IFPs and the limited research on Muslims‟ buying behaviour of such products, this research examined the relationship between religiosity, consumer buying attitude and purchase intention towards IFPs, to develop and understand how Muslims‟ religiosity impacts on their buying decisions. A conceptual model has been developed based on extant literature. The model is guided by the theoretical premise of religious consumer behaviour and the Theory of Reasoned Action (TRA). The model included key religious dimensions: religious belief, practice, knowledge, experience and consequences, to measure the overall religiosity of consumers. The model investigated the effect of religiosity on consumer buying attitude and purchase intention towards IFPs. The model also investigated the moderating effects of generation cohorts on the relationship between religiosity, buying attitude and purchase intention. The analysis is based on a sample of 1,292 Muslim consumers in five major cities from three different generational cohorts in Bangladesh. The data was collected through a questionnaire survey, which was dropped off and collected by the researcher. The main findings suggest that religiosity positively and directly influences consumer buying attitude and purchase intention towards IFPs. It also finds that consumer buying attitude mediates the effects of religiosity on purchase intention and generational cohort has a partial-moderating effect on these relationships. This research contributes to the literature in several ways. Firstly, it enhances the understanding of Muslim consumers buying behaviours of IFPs. It extends the current research by examining the complex mediating and moderating relationship. Thus, the findings suggest the mechanism of how religiosity influences Muslims‟ buying behaviour of IFPs. Secondly, it provides empirical support to the Theory of Reasoned Action (TRA) to understand religious-driven behaviours influenced by religious commitment. Thirdly, it utilised the generational cohort theory to identify generational cohorts in Bangladesh and extend the current research by examining their moderation effect on the relationship between religiosity and consumer behaviour. Fourthly, it enhances the understanding of the buying behaviour of Muslims from a democratic developing country, which is likely to differ from that of Muslims from Shariah-governed countries. The findings have implications for practitioners too as they provide an understanding of Muslim consumers in a more predictive and comprehensive manner, by considering religiosity as a predictor of consumer behaviour rather than simply as a correlate of product purchasing. The results of this study may help Islamic financial service providers to identify potential customers and segment the target market on the basis of religiosity and generational cohort in order to expand their services globally.</p>


2021 ◽  
Author(s):  
◽  
Farhana Tahmida Newaz

<p>The role of religiosity on consumers‟ buying decisions is increasingly gaining the attention of researchers and practitioners. However, its role in consumer behaviour is not yet well established, particularly in the behaviour of Muslim consumers when buying financial products. The rapid growth of Islamic finance during the last 10 years across regions for various Islamic Financial Products (IFPs) provides opportunities and challenges to managers and researchers. Considering the rapid growth of IFPs and the limited research on Muslims‟ buying behaviour of such products, this research examined the relationship between religiosity, consumer buying attitude and purchase intention towards IFPs, to develop and understand how Muslims‟ religiosity impacts on their buying decisions. A conceptual model has been developed based on extant literature. The model is guided by the theoretical premise of religious consumer behaviour and the Theory of Reasoned Action (TRA). The model included key religious dimensions: religious belief, practice, knowledge, experience and consequences, to measure the overall religiosity of consumers. The model investigated the effect of religiosity on consumer buying attitude and purchase intention towards IFPs. The model also investigated the moderating effects of generation cohorts on the relationship between religiosity, buying attitude and purchase intention. The analysis is based on a sample of 1,292 Muslim consumers in five major cities from three different generational cohorts in Bangladesh. The data was collected through a questionnaire survey, which was dropped off and collected by the researcher. The main findings suggest that religiosity positively and directly influences consumer buying attitude and purchase intention towards IFPs. It also finds that consumer buying attitude mediates the effects of religiosity on purchase intention and generational cohort has a partial-moderating effect on these relationships. This research contributes to the literature in several ways. Firstly, it enhances the understanding of Muslim consumers buying behaviours of IFPs. It extends the current research by examining the complex mediating and moderating relationship. Thus, the findings suggest the mechanism of how religiosity influences Muslims‟ buying behaviour of IFPs. Secondly, it provides empirical support to the Theory of Reasoned Action (TRA) to understand religious-driven behaviours influenced by religious commitment. Thirdly, it utilised the generational cohort theory to identify generational cohorts in Bangladesh and extend the current research by examining their moderation effect on the relationship between religiosity and consumer behaviour. Fourthly, it enhances the understanding of the buying behaviour of Muslims from a democratic developing country, which is likely to differ from that of Muslims from Shariah-governed countries. The findings have implications for practitioners too as they provide an understanding of Muslim consumers in a more predictive and comprehensive manner, by considering religiosity as a predictor of consumer behaviour rather than simply as a correlate of product purchasing. The results of this study may help Islamic financial service providers to identify potential customers and segment the target market on the basis of religiosity and generational cohort in order to expand their services globally.</p>


2021 ◽  
pp. 1-24
Author(s):  
R. M. Reynolds ◽  
S. Park ◽  
M. E. Ellithorpe ◽  
N. Rhodes ◽  
D. R. Ewoldsen ◽  
...  

2021 ◽  
Vol 5 (1) ◽  
pp. 293-308
Author(s):  
Sadia Saeed ◽  
Dr. Hina Shahab ◽  
Dr. Shehla Akhtar

Financial industries are rapidly accepting the Islamic banking system. Using theory of reasoned action (TRA) model the study investigates the three factors including attitude, religiosity and subjective norms in measuring the intention of customers to adopt Islamic banking products along with moderating role of pricing. The sample of 220 banks consumers from two cities of Rawalpindi and Islamabad are gathered using convenient sampling. Regression results suggest that all three factors influence the intention of customers in buying Islamic banking products. Moreover, pricing moderates the relationship in developing intention of customer to adopt Islamic personal financing in the context of religiosity.The finding of the study identifies that Islamic bankers should adopt pricing policy based upon fair practices of Shariah. In addition awareness to people about Islamic products through marketing is essential in clearing their misconceptions towards investment in Islamic products.


Author(s):  
Nguyễn Thúy An ◽  
Lê Phước Hương ◽  
Huỳnh Nhựt Phương

Nghiên cứu nhằm đánh giá các nhân tố ảnh hưởng đến ý định tham dự thi lấy chứng chỉ kế toán viên và kiểm toán viên (Certified Public Accountant - CPA) của Việt Nam đối với cá nhân có chuyên ngành bậc đại học là kế toán và kiểm toán trên địa bàn thành phố Cần Thơ. Nghiên cứu này dựa trên thuyết hành vi hợp lý (Theory of Reasoned Action - TRA) và thuyết dự định hành vi (Theory of Planned Behaviour - TPB) để xây dựng mô hình nghiên cứu. Dữ liệu được thu thập bằng cách phỏng vấn 400 đáp viên thông qua bảng câu hỏi. Sử dụng phân tích nhân tố khám phá EFA, phân tích nhân tố khẳng định CFA và mô hình cấu trúc tuyến tính SEM, nghiên cứu đã cho thấy có mối quan hệ thuận chiều của quy định liên quan kỳ thi, quan điểm cá nhân về nghề nghiệp, yếu tố kỳ vọng và thái độ đối với việc dự thi, tiếp theo đó, thái độ dự thi lấy chứng chỉ và sự hỗ trợ từ trường đại học đào tạo ngành có mối quan hệ thuận chiều với ý định dự thi. Từ đó, nghiên cứu đề xuất một số giải pháp để thúc đẩy ý định dự thi của những cá nhân phù hợp với chuyên ngành đào tạo, và các hướng nghiên cứu tiếp theo để xác định các nhân tố thúc đẩy từ ý định đến quyết định dự thi lấy chứng chỉ CPA Việt Nam.


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