Mood State, Issue Involvement, Argument Strength and Responses to Persuasion

2007 ◽  
Author(s):  
Tanya K. Lovsin ◽  
Robert C. Sinclair ◽  
Sean E. Moore
2007 ◽  
Vol 101 (3) ◽  
pp. 739-753 ◽  
Author(s):  
Robert C. Sinclair ◽  
Tanya K. Lovsin ◽  
Sean E. Moore

This study investigated the effects of mood state, issue involvement, and argument strength on responses to persuasive appeals. Through an unrelated second study paradigm, 144 introductory psychology students were randomly assigned to High or Low Issue Involvement, Happy or Sad Mood Inductions, and Strong or Weak Argument conditions. Attitudes, measured on 9-point Likert-type scales, and cognitive responses, measured through a thought listing, were assessed. On attitudes, people in the Happy Induction condition were equally persuaded by Strong and Weak Arguments, whereas people in the Sad Induction condition were persuaded by Strong, but not Weak, Arguments. Involvement had no effect. On the thought-listing measures, people in the Happy Induction condition showed modest elaboration. A stronger pattern of effects, consistent with high elaboration, was noted on the thought listings of people in the Sad Induction condition and who were in the High Involvement group. Interestingly, people in the Sad Induction condition who were in the Low Involvement group showed mood-congruency on thoughts. The data suggest that the effects of mood state are not moderated by the effects of issue Involvement on this measure of attitudes but that there may be some moderation on measures of elaboration. Implications and directions for research are discussed.


1997 ◽  
Vol 74 (3) ◽  
pp. 557-564 ◽  
Author(s):  
H. Allen White

This study explores the possible relationship among issue involvement, argument strength, and the third-person effect. The study examines Petty and Cacioppo's Elaboration Likelihood Model and the third-person effect hypothesis. The hypothesis in this laboratory experiment was that perceived issue involvement in others would interact with argument strength in a written persuasive message to affect the nature of the third-person effect. That is, it was hypothesized and found that people tend to believe that “others” will be more affected than themselves by a persuasive message that contains weak argumentation, but that “others” will be less affected than themselves by a persuasive message that contains strong argumentation.


2001 ◽  
Vol 120 (5) ◽  
pp. A639-A639
Author(s):  
H WATKINS ◽  
R HOWARD ◽  
A HOBSON ◽  
O AZIZ
Keyword(s):  

2006 ◽  
Author(s):  
Jamie S. Hughes ◽  
Glenn D. Reeder ◽  
John B. Pryor ◽  
Jenny L. Jones
Keyword(s):  

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