In news organizations today, editorial strategy is business strategy. The two are entirely intertwined. Understanding either requires studying both. With the shift to digital, the process of publishing the news has transitioned from a series of loosely coupled, sequential, and periodic production tasks to a set of complex, overlapping, and stochastic outputs requiring significant alignment and coordination to succeed. For journalists, these changes are challenging newsroom norms and driving an embrace of human-centered design practices and product thinking. For academics it is an opportunity to study the remaking of organizational roles and relationships in the business of digital news, an effort that is still in its infancy.
Two Organizational Roles: Manager's and Leader's
