Anchoring effect in visual information processing during financial decisions: An eye-tracking study.

Author(s):  
Maria Gabriella Ceravolo ◽  
Vincenzo Farina ◽  
Lucrezia Fattobene ◽  
Lucia Leonelli ◽  
GianMario Raggetti
Author(s):  
Marlou J.G. Kooiker ◽  
Johan J.M. Pel ◽  
Sanny P. van der Steen-Kant ◽  
Johannes van der Steen

Leonardo ◽  
2019 ◽  
Vol 52 (2) ◽  
pp. 111-116 ◽  
Author(s):  
ZhenBao Fan ◽  
Kang Zhang ◽  
XianJun Sam Zheng

This article reports on a recent study that examines the effect of white space on perception of Chinese paintings. The authors investigate whether white space in Chinese paintings is not simply a blank background space but rather meaningful for aesthetic perception. Applying a computational saliency model to analyze the influence of white space on viewers’ visual information processing, the authors conducted an eye-tracking experiment. As a case study, they analyzed paintings by a well-known artist, Wu Guanzhong, and collected users’ subjective aesthetic ratings. Their results show that white space is not just a silent background: It is intentionally designed to convey certain information and has a significant effect on viewers’ aesthetic experience.


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