Modern approaches to product competitiveness evaluation for companies of various industries

This study is aimed at forming modern approaches to product competitiveness evaluation for companies of various industries. Relevant task is to obtain a quantitative evaluation parameter for product competitiveness that enables to adequately compare competing products. The study was performed using the methods of systems and structural analysis, strategic modeling and general principles of economic studies. The paper includes review of the existing approaches to product competitiveness evaluation based on its qualitative and quantitative assessment. Key groups of parameters that effect competitiveness of the manufactured product were determined, and an approach based on Harrington desirability function was suggested for its evaluation.