A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector

Journal of Brand Management ◽

10.1057/s41262-018-0128-y ◽

2018 ◽

Vol 26 (3) ◽

pp. 277-290 ◽

Author(s):

Ulrika Leijerholt ◽

Chris Chapleo ◽

Helen O’Sullivan

Keyword(s):

Public Sector ◽

Brand Management ◽

Brand Architecture ◽

Internal Brand Management

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Branding from Within: Internal Brand Management in the Public Sector

10.1007/978-3-030-70505-3_7 ◽

2021 ◽

pp. 121-139

Author(s):

Ulrika Leijerholt

Keyword(s):

Public Sector ◽

Brand Management ◽

Internal Brand Management

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Internal brand management in the public sector: the effects of internal communication, organizational practices, and PSM on employees’ brand perceptions

Public Management Review ◽

10.1080/14719037.2020.1834607 ◽

2020 ◽

pp. 1-24

Author(s):

Ulrika Leijerholt ◽

Galina Biedenbach ◽

Peter Hultén

Keyword(s):

Public Sector ◽

Brand Management ◽

Internal Communication ◽

Organizational Practices ◽

Internal Brand Management

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What about context in internal brand management? Understanding employee brand commitment in the public sector

Journal of Marketing Management ◽

10.1080/0267257x.2021.1909106 ◽

2021 ◽

pp. 1-24

Author(s):

Ulrika Leijerholt

Keyword(s):

Public Sector ◽

Brand Management ◽

Brand Commitment ◽

Internal Brand Management

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Frank Budd: Award for Distinguished Professional Contributions to Practice in the Public Sector.

American Psychologist ◽

10.1037/0003-066x.58.11.976 ◽

2003 ◽

Vol 58 (11) ◽

pp. 976-977

Keyword(s):

Public Sector ◽

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APA's Annual Convention: New Orleans: Practice: Award for Distinguished Professional Contributions to Practice in the Public Sector

PsycEXTRA Dataset ◽

10.1037/e506432006-070 ◽

2006 ◽

Keyword(s):

Public Sector ◽

New Orleans ◽

Annual Convention ◽

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Considerations Regarding Doing an Internship in the Public Sector: Advantages and Disadvantages

PsycEXTRA Dataset ◽

10.1037/e518662007-001 ◽

2006 ◽

Author(s):

Dolly C. Sadow

Keyword(s):

Public Sector ◽

Advantages And Disadvantages

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Psychology and the public sector: Obstacles and opportunities

PsycEXTRA Dataset ◽

10.1037/e552402012-005 ◽

1993 ◽

Author(s):

Michael J. Sullivan

Keyword(s):

Public Sector ◽

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Content and its application in training for work in the public sector

PsycEXTRA Dataset ◽

10.1037/e552832012-003 ◽

1997 ◽

Author(s):

Paul Deal

Keyword(s):

Public Sector ◽

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Are the EEOC guidelines applicable in the public sector?

PsycEXTRA Dataset ◽

10.1037/e580552009-007 ◽

1973 ◽

Author(s):

Michael J. Kavanagh

Keyword(s):

Public Sector ◽

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Variables Affecting KPI-Usage in the Public Sector: A Behavioral Controlling Study of Police Management in North Rhine-Westphalia

PsycEXTRA Dataset ◽

10.1037/e585472013-006 ◽

2013 ◽

Author(s):

Robert C. Rickards ◽

Colin Byron Nierenz ◽

Rolf Ritsert

Keyword(s):

Public Sector ◽

Police Management ◽

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