Effect of Land Use on Travel Behavior—A Case Study of Shenzhen Using the Structural Equation Modeling Framework

CICTP 2016 ◽  
2016 ◽  
Author(s):  
Shi Tang ◽  
Kang An ◽  
Xiaohong Chen
Keyword(s):  
Land Use ◽  
Structural Equation Modeling ◽  
Travel Behavior ◽  
Structural Equation ◽  
Equation Modeling ◽  
Modeling Framework

How Do Fans Feel? A Case Analysis of Measuring and Modeling Attitudes Using Partial Least Squares Structural Equation Modeling

2016 ◽  
Vol 5 (1) ◽  
pp. 85-88 ◽  
Author(s):  
Lane Wakefield ◽  
Gregg Bennett
Keyword(s):  
Structural Equation Modeling ◽  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation ◽  
Equation Modeling ◽  
Sport Organizations ◽  
Sports Teams ◽  
Know How ◽  
Fan Communities

Virtual fan communities (VFC) have become very popular among fans of sports teams. A VFC provides an online place for fans to meet and discuss the team, consume media, and develop friendships. Students will learn, in this case study, how to use partial least squares structural equation modeling (PLS-SEM) to assess fan attitudes toward the VFC and sponsors of the firm. Students will also learn how sport organizations can benefit from leadership with statistical know-how. The case is fictional, but it is based on an actual research study conducted in conjunction with a prominent virtual fan community in which ownership had an interest in fans’ attitudes toward their service.

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