Nowadays, shoes are not just a casual footwear. Certain shoes can tell the social class of a person. The increase of shoe prices and social status of wearing expensive shoes became a trigger for the development of shoe laundry services. There were a service quality problems in a shoe laundry in Tangerang, Indonesia. Several methods to improve service quality was studied and it is decided to propose a new model, which is integration model of Service Blueprint, Failure Mode and Effect Analysis (FMEA) and Fault Tree Analysis (FTA). The research starts with identifying the problem with observation and interview, then build Service Blueprint. Based on the fail point that has been identified in Service Blueprint, the FMEA used to find which process is the most dominant cause of failure and the most urgent for improvement. The next step is using FTA to find the root cause of the failure of the dominant cause. After analyzing the FTA, the improvement was proposed and implemented. Service failure before and after implementation was compared to see the improvements. There are 6 suggestion and implemented. After the implementation, the error in each process was measured and it is found a decrease in error in each process.