A fuzzy group decision making approach to new product concept screening at the fuzzy front end

2014 ◽  
Vol 53 (13) ◽  
pp. 4021-4049 ◽  
Author(s):  
Hong-Bin Yan ◽  
Tieju Ma
Keyword(s):  
Decision Making ◽  
Group Decision Making ◽  
Group Decision ◽  
New Product ◽  
Product Concept ◽  
Fuzzy Front End ◽  
Front End ◽  
Fuzzy Group ◽  
Fuzzy Group Decision Making

scholarly journals New Product Idea Selection in the Fuzzy Front End of Innovation: A Fuzzy Best-Worst Method and Group Decision-Making Process

Mathematics ◽  
2021 ◽  
Vol 9 (4) ◽  
pp. 337
Author(s):  
Shui Ming Li ◽  
Felix T. S. Chan ◽  
Yung Po Tsang ◽  
Hoi Yan Lam
Keyword(s):  
Decision Making ◽  
Group Decision Making ◽  
Group Decision ◽  
Selection Process ◽  
New Product ◽  
Decision Making Process ◽  
Fuzzy Front End ◽  
Front End ◽  
Product Idea ◽  
Best Worst Method

New product development (NPD) is essential to most business organizations to create new values and protect existing values for maintaining high profitability and sustainability. However, the success of NPD projects is deemed to be difficult and challenging owing to high organizational complexity, uncertain business environment, and time-critical innovation. Under the smart manufacturing paradigm, NPD is an active research area to establish effective measures through the adoption of systematic approaches so as to facilitate idea management in the fuzzy front end for the product innovation. In this paper, the domain of new product idea selection is focused on and enhanced by means of the multi-criteria decision-making (MCDM) approach, in which multiple criteria and sub-criteria can be considered in the selection process. Among a number of MCDM approaches, the fuzzy set theory and best-worst method (BWM) are integrated as the fuzzy BWM in this study to structure the new product idea selection process under a group decision-making process. The hierarchy structure for the new product idea selection is also established to consider the perspectives of finance, marketing, engineering, manufacturing, and sustainability. Overall speaking, this study contributes to the field of NPD through overcoming the new product idea selection problem, while the group decision-making process is incorporated into the fuzzy BWM.

Entrepreneurial fuzzy group decision-making under complex environments

2014 ◽  
Vol 27 (2) ◽  
pp. 901-912 ◽  
Author(s):  
José M. Merigó ◽  
Marta Peris-Ortiz ◽  
Daniel Palacios-Marqués
Keyword(s):  
Decision Making ◽  
Group Decision Making ◽  
Group Decision ◽  
Complex Environments ◽  
Fuzzy Group ◽  
Fuzzy Group Decision Making
Sign in / Sign up

Export Citation Format

Share Document