A critical discourse analysis of 2008 advertising campaigns against software piracy in South Africa

Communicatio ◽  
2010 ◽  
Vol 36 (3) ◽  
pp. 371-387 ◽  
Author(s):  
Nixon Kariithi
2017 ◽  
Vol 14 (2) ◽  
pp. 427-445 ◽  
Author(s):  
Hugo Canham

AbstractExamining two sets of archived materials that include a corpus of narratives that reflect on the period of apartheid in South Africa and posters used by anti-apartheid activists, the paper teases out the operations of racism and the manifestations of rage on the Black body. Critical discourse analysis and affect as theory and method are applied to trace the work of racism and its affective consequences and resistances. Here affect is deployed to read the terrain of the corporeal and the discursive. Black rage is seen as a response to White supremacy and it has the following outcomes: it can have destructive consequences, can enable psychological release of pent up anger, and can simultaneously be an expression of self-love.


2020 ◽  
Author(s):  
Bader Nasser Aldosari

This paper attempts to present a Critical Discourse Analysis (CDA) of Nelson Mandela’s defense speech I am prepared to die, which was delivered in 1964 during his trial in what is often called as Rivonia Trial. More specifically, the paper tries to explore the hidden relations of power and ideologies that have been encoded in Mandela’s defense speech. The main research question is: what are the ideological meanings Mandela tries to communicate through his speech, and how are these ideologies conveyed by CDA strategies? The paper draws on Critical Discourse Analysis (CDA), as discussed in the writings of Fairclough (1989, 2013) and Van Dijk (1993, 2001, 2014). The analysis covers two levels of analysis: the lexical level and the pragmatic level of analysis. Both levels are discussed under the theoretical umbrella of CDA. The paper reveals that Mandela managed, by using specific CDA strategies, to communicate particular ideological meanings that reflect his political stance, as well as his rebellious spirit as the most distinguished revolutionary leader who struggles against racial discrimination in South Africa.


2020 ◽  
Vol 20 (2) ◽  
pp. 199
Author(s):  
Damilola Oluseyi FAFIYEBI

<p><em>The study examined the discourse strategies employed by state actors in expressing their views on the 2019 xenophobic attack in South Africa. The objective is to examine how this group of people explores the provisions of critical discourse to shape and pattern their communicative intention. The data employed for the study were sourced from selected online media sources between September and November 2019. The study employed the Critical Discourse Analysis (CDA) approach with a particular focus on the Discourse Historical Approach framework proposed by Wodak (2001) as its theoretical springboard. The study established that different state actors from each of the countries under scrutiny engage in positive self and negative others presentation. This showed that from their discourses, it can be deduced that the state actors were all out to launder the image of their respective countries on the one hand and that of the kith and kin on the other hand.</em></p>


2019 ◽  
Vol 7 (1) ◽  
pp. 81
Author(s):  
Irina Turner

Today, the Rainbow Nation as the central metaphor for postapartheid South Africa falls short of serving as a unifying identification marker due to its tendency to gloss over contrasting living realities of diversified identities and ongoing systemic discrimination. The South African Fallism movements – the student-driven protests against neocolonial structures in academic institutions – spearheaded public criticism with the current state of ongoing social disparity in South Africa and revived the critique of so-called rainbowism, i.e., the belief that a colour-blind society can be created. In an application of Critical Discourse Analysis focusing on mythical metaphors, this article asks to what extent the new president Cyril Ramaphosa in his maiden State of the Nation Address projected a post-Zuma South African nation and answered to the challenges posed by Fallists.


2021 ◽  
Vol 2 (3) ◽  
pp. 62-69
Author(s):  
Gideon Abioye Oyedeji ◽  
◽  
Nabila Idoko Idris ◽  

The incessant xenophobic attacks of Nigerians and other foreign nationals in South Africa have generated a unique discourse in the Nigerian media and in fact, other mainstream media on the African continent and international scene. These attacks are viewed by the international community as incompatible with 21st century civility. This paper therefore, engages the reports of selected news media in Nigeria, South African and other media houses with a view to explicating the ideologies that underpin each report seeing through the insight of Van Dijk, Norman Fairclough and Ruth Wodak’s models of Critical Discourse Analysis. A total of 10 report on the 2015-2019 xenophobia were purposively selected from the online outlets of these media houses. The study therefore found that the use of language by the Nigerian media shows that the polarisation tilted towards emphasising the positive ‘in-group’ description of the heinous acts visited on innocent Nigerians in South Africa whereas the South African and other news media brought to perspective the negative ‘out-group’ description of “some” Nigerians who are engaged in illegal businesses in their South Africa. The lexical choices contribute in significant ways to show the ideologies each reporters represent. The study submits that, these attacks by South Africans on fellow African Nationals are nefarious, iniquitous, atrocious and roguish perhaps because of their colonial experience.


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