Can brand anthropomorphism trigger emotional brand attachment?

2019 ◽

Vol 2019 ◽

pp. 427-427

Author(s):

Xiaolei Yu ◽

◽

Kyunghoon Kim ◽

Shuman Wang ◽

Chunlin Yuan ◽

...

Keyword(s):

Flow Experience ◽

Brand Attachment ◽

Brand Attractiveness ◽

Moderating Role

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SELF-BRAND CONNECTIONS AND BRAND ATTACHMENT: THE RELATIVE IMPORTANCE OF BRAND-BASED SELF-BRAND CONNECTIONS AND CONSUMER-BRAND CONNECTIONS

10.15444/gmc2014.05.03.02 ◽

2014 ◽

Cited By ~ 1

Author(s):

Saori Kanno ◽

Keyword(s):

Relative Importance ◽

Brand Attachment

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The Influences of Narcissism and Self－Efficacy on Ethical Responsibility and Brand Attachment

Korea Association of Business Education ◽

10.23839/kabe.2017.32.6.411 ◽

2017 ◽

Vol 32 (6) ◽

pp. 411-430

Author(s):

Jong-Kuk Corey Allen ◽

◽

Min Kyung Shin ◽

Ross Moon ◽

◽

...

Keyword(s):

Self Efficacy ◽

Ethical Responsibility ◽

Brand Attachment

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An Analysis of Structural Relationships between Rural-tourism Brand Benefit, Brand Attachment, and Brand Loyalty

Journal of Tourism and Leisure Research ◽

10.31336/jtlr.2018.04.30.4.117 ◽

2018 ◽

Vol 30 (4) ◽

pp. 117-134

Author(s):

Tae-Jin Hwang ◽

Tae-Hee Lee

Keyword(s):

Brand Loyalty ◽

Rural Tourism ◽

Brand Attachment ◽

Structural Relationships

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The many facets of sustainable consumption, anti-consumption, and emotional brand attachment in Egypt

African Journal of Business and Economic Research ◽

10.31920/1750-4562/2017/v12n1a7 ◽

2017 ◽

Vol 12 (1) ◽

pp. 163-204 ◽

Cited By ~ 4

Author(s):

Yosra Shaban ◽

Noha El-Bassiouny

Keyword(s):

Sustainable Consumption ◽

Brand Attachment ◽

The Many

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Structural Relationship among Sports Human Brand Characteristics, Brand Identification, Brand Personality, Brand Attachment and Brand Loyalty

Korean Journal of Sports Science ◽

10.35159/kjss.2020.08.29.4.705 ◽

2020 ◽

Vol 29 (4) ◽

pp. 705-720

Author(s):

Sung-Su Song

Keyword(s):

Brand Loyalty ◽

Brand Personality ◽

Structural Relationship ◽

Brand Identification ◽

Brand Attachment

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The Relationships among Brand Evidence, Self-image, Congruence, Brand Trust, Brand Attachment, Brand Commitment of Major Airlines Passengers

International Journal of Tourism Management and Sciences ◽

10.21719/ijtms.33.5.10 ◽

2018 ◽

Vol 33 (5) ◽

pp. 197-220

Author(s):

Donghyun Ha

Keyword(s):

Brand Commitment ◽

Brand Trust ◽

Brand Attachment ◽

Self Image ◽

Image Congruence ◽

Major Airlines

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A Study on the Effect of Chinese Consumers’ Emotional Consumption Value and Brand Identification of Korean Cosmetics Brands on Brand Attachment

INTERNATIONAL BUSINESS REVIEW ◽

10.21739/ibr.2016.06.20.2.181 ◽

2016 ◽

Vol 20 (2) ◽

pp. 181 ◽

Cited By ~ 3

Author(s):

Gap Yeon Jeong

Keyword(s):

Brand Identification ◽

Chinese Consumers ◽

Brand Attachment ◽

Consumption Value

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A Fuzzy MCDM Analytic Model for Building Customers’ Brand Attachment Preference in Car Firms

International Journal of Fuzzy Systems ◽

10.1007/s40815-021-01100-2 ◽

2021 ◽

Author(s):

Tsuen-Ho Hsu ◽

Chun-Hsien Chen ◽

Wei-Cheng Liao

Keyword(s):

Analytic Model ◽

Brand Attachment ◽

Attachment Preference ◽

Fuzzy Mcdm

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A Study on the Influence of Co-brand Personality’s on Brand Attachment and Purchase Intention of the Millennial Generation

The Korean Academic Association of Business Administration ◽

10.18032/kaaba.2021.34.2.197 ◽

2021 ◽

Vol 34 (2) ◽

pp. 197-220

Author(s):

SoonKu Jeong ◽

JeongGyu Lee ◽

Ju-Young Park

Keyword(s):

Millennial Generation ◽

Purchase Intention ◽

Brand Attachment

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Can brand anthropomorphism trigger emotional brand attachment?

THE EFFECT OF BRAND ATTRACTIVENESS ON BRAND ATTACHMENT: THE MODERATING ROLE OF FLOW EXPERIENCE

SELF-BRAND CONNECTIONS AND BRAND ATTACHMENT: THE RELATIVE IMPORTANCE OF BRAND-BASED SELF-BRAND CONNECTIONS AND CONSUMER-BRAND CONNECTIONS

The Influences of Narcissism and Self－Efficacy on Ethical Responsibility and Brand Attachment

An Analysis of Structural Relationships between Rural-tourism Brand Benefit, Brand Attachment, and Brand Loyalty

The many facets of sustainable consumption, anti-consumption, and emotional brand attachment in Egypt

Structural Relationship among Sports Human Brand Characteristics, Brand Identification, Brand Personality, Brand Attachment and Brand Loyalty

The Relationships among Brand Evidence, Self-image, Congruence, Brand Trust, Brand Attachment, Brand Commitment of Major Airlines Passengers

A Study on the Effect of Chinese Consumers’ Emotional Consumption Value and Brand Identification of Korean Cosmetics Brands on Brand Attachment

A Fuzzy MCDM Analytic Model for Building Customers’ Brand Attachment Preference in Car Firms

A Study on the Influence of Co-brand Personality’s on Brand Attachment and Purchase Intention of the Millennial Generation

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