The Relationships among Brand Evidence, Self-image, Congruence, Brand Trust, Brand Attachment, Brand Commitment of Major Airlines Passengers

2018 ◽  
Vol 33 (5) ◽  
pp. 197-220
Author(s):  
Donghyun Ha
Keyword(s):  
Brand Commitment ◽  
Brand Trust ◽  
Brand Attachment ◽  
Self Image ◽  
Image Congruence ◽  
Major Airlines

scholarly journals Examining Image Congruence and Its Consequences in the Context of Robotic Coffee Shops

2021 ◽  
Vol 13 (20) ◽  
pp. 11413
Author(s):  
Heather Markham Kim ◽  
Kisang Ryu
Keyword(s):  
Brand Loyalty ◽  
Positive Influence ◽  
Brand Attitude ◽  
Social Self ◽  
Ideal Self ◽  
Brand Attachment ◽  
Self Image ◽  
Image Congruence ◽  
Coffee Shops

This study aimed to find the role of image congruence in the context of robotic coffee shops. More specifically, this study proposed that three types of image congruence including actual self-image congruence, ideal self-image congruence, and social self-image congruence aid to increase brand attitude. In addition, it was proposed that brand attitude positively affects brand attachment and brand loyalty. For this, this study collected data from 325 customers who used robotic coffee shops. The data analysis results indicated that the three types of image congruence have a positive influence on brand attitude. In addition, brand attitude was found to be an important factor affecting brand attachment and brand loyalty.

scholarly journals ANTESEDEN LOYALITAS MEREK: STUDI EMPIRIS PADA KONSUMEN STARBUCKS

2021 ◽  
Vol 5 (1) ◽  
pp. 99
Author(s):  
Cindy Alfian ◽  
Sabrina Oktaria Sihombing
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Reliability And Validity ◽  
Equation Modeling ◽  
Young Generation ◽  
Brand Trust ◽  
Coffee Shop ◽  
Self Image ◽  
Image Congruence ◽  
Validity Tests

Di era globalisasi ini, sudah menjadi gaya hidup bagi hampir setiap generasi muda dan dewasa untuk bersantai dengan cara menongkrong di café atau kedai kopi. Starbuck merupakan salah satu kedai kopi yang sering dikunjungi anak muda. Penelitian ini bertujuan untuk memprediksi hubungan variabel anteseden (yaitu: kepercayaan merek, afeksi merek, kesesuaian citra diri, dan kesesuaian fungsional) dari loyalitas merek.  Penelitian ini menggunakan pendekatan kuantitatif. Data dikumpulkan melalui survei dengan mengintegrasikan disain sampling bertujuan. Kuesioner didistribusikan secara online dan melibatkan 200 responden. Sebelum data diolah, uji reliabilitas dan validitas dilakukan untuk memastikan indikator yang digunakan adalah andal dan valid. Kemudian, data dianalisis dengan menggunakan model persamaan struktural. Hasil analisis memperlihatkan bahwa terdapat tiga dari empat hipotesis penelitian yang didukung. Secara spesifik, penelitian ini menunjukkan bahwa kepercayaan merek, afeksi merek, dan kesesuaian citra diri merupakan prediktor utama dari loyalitas merek. Pembahasan dan keterbatasan penelitian disampaikan dalam penelitian ini. In this era of globalization, it has become a lifestyle for almost every young generation and adult to relax by hanging out in a café or coffee shop. Starbuck is one of the coffee shops frequented by young people. This study aims to predict the relationship between antecedent variables (namely: brand trust, brand affection, self-image congruence, and functional congruence of brand loyalty. This study uses a quantitative approach. The data were collected through a survey by integrating a purposive sampling design. The questionnaire was distributed online and involved 200 respondents. Before the data is processed, reliability and validity tests are carried out to ensure that the indicators used are reliable and valid. Then, the data were analyzed using structural equation modeling. The results of the analysis show that there are three of the four supported research hypotheses. Specifically, this study shows that brand trust, brand affection, and self-image congruence are the main predictors of brand loyalty. The discussion and limitations of the research are presented in this study.

scholarly journals Analisis Pengaruh Perceived Quality Terhadap Brand Trust, Brand Attachment, dan Brand Commitment (Studi Pada Pengguna Smartphone Samsung)

2017 ◽  
Vol 4 (2) ◽  
pp. 200-210
Author(s):  
Reno Vancasavio ◽  
Farida Indriani
Keyword(s):  
Perceived Quality ◽  
Positive Influence ◽  
Test Method ◽  
Range Data ◽  
Brand Commitment ◽  
Brand Trust ◽  
Direct Role ◽  
Brand Attachment ◽  
Likelihood Analysis ◽  
One Year

This study aims to analyze perceived quality towards brand trust, brand attachment, and brand commitment to smartphone users especially Samsung. The reasons why using perceived quality as a variable because it has direct role to the users that takes a parts of having Samsung smartphone. Non-probability technique was used for sampling and the population are Samsung smartphone users that has 18-24 years old range. Data were collected from 150 respondents which were selected using criteria of judgments that should has Samsung as their smartphone for minimal one year and students at Semarang.  Test method is a Maximum likelihood analysis with AMOS program version 21.0. The results showed that perceived quality variable directly giving positive influence towards brand trust, brand attachment, and brand commitment. Since three of the variables that have been influenced by perceived quality, one of the most influenced by perceived quality is brand trust. Keywords:  Perceived Quality, Brand Trust, Brand Attachment, and Brand Commitment

scholarly journals Pengaruh Self Image Congruence Terhadap Keputusan Pembelian Dimediasi Oleh Brand Trust Pada Maskapai Penerbangan Air Asia

2021 ◽  
Vol 9 (4) ◽  
pp. 1477-1486
Author(s):  
Salsabila Nadhifah ◽  
Reminta Lumban Batu
Keyword(s):  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Aviation Industry ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Self Image ◽  
Verification Methods ◽  
Image Congruence ◽  
Domestic Airlines

The Influence of Self Image Congruence on Purchasing Decisions Mediated by Brand Trust (Survey on Air Asia Airlines). The aviation industry is an industry engaged in air transportation that is needed by the public. The development of the aviation industry in Indonesia, especially domestic airlines, is increasingly booming and growing rapidly with the existence of many airlines that have sprung up since the enactment of Law No. 15 of 1992. The purpose of this study was to see the effect of Self Image Congruence on Purchasing Decisions Mediated by Brand Trust on Air Asia Airlines. This research was conducted using descriptive and verification methods. The sampling technique of this research is probability sampling using Hair formula. The types of data used in this study are primary data and secondary data. The data were processed using path analysis. The results of this study prove that Self Image Congruence has a positive and significant effect on Brand Trust which has an impact on Purchasing Decisions on Air Asia Airlines.

scholarly journals Determinants of Brand Loyalty in the Cola Industry of Pakistan: A Case Study of Pepsi Cola

2019 ◽  
Vol 6 (1) ◽  
pp. 12
Author(s):  
Muhammad Raza ◽  
Reema Frooghi ◽  
Saeed Abbas Shah
Keyword(s):  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Brand Management ◽  
Brand Personality ◽  
Sampling Technique ◽  
Primary Data ◽  
Future Research ◽  
Brand Commitment ◽  
Brand Trust ◽  
Brand Attachment

The study has been comprehensively designed to understand the influence of customer satisfaction on brand loyalty. Whereas, customer satisfaction with the influence of brand personality as both the rivalry brand has significantly different positioning and personality. However, the study has purposefully incorporate brand attachment, brand trust and brand commitment as determinants of brand personality. Total 503 responses were collected using convenience sampling technique from the consumer market of Karachi, Pakistan. Primary data have been gathered with the help of quantitative five-point Likert scale questionnaire adapted from various past literature. The study has used Covariance-Based (CB) SEM model is used as data analysis method using SPSS-AMOS Version 22. The results showed that brand attachment, brand trust, and brand commitment have positive and statistically high impact on brand personality. Moreover, brand personality affects customer satisfaction positively and significantly. Also, customer satisfaction also showed statistically significant and positive influence on brand loyalty. Therefore, it has been evidently proven that brand attachment, brand trust and brand commitment were constructive determinants of brand personality, whereas, brand personality inclines customer satisfaction that eventually be translated into greater brand loyalty. It further revealed that among brand attachment, brand trust and brand commitment, brand personality was most influenced by brand trust, followed by brand commitment and least influenced by brand attachment. Hence, the companies can profoundly transform their marketing and brand management strategies accordingly for better outcomes. The study also provides some managerial and future research recommendations on the basis of results and findings.

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